Jordan Bennett

267 Flips | 1 Magazine | 11 Following | 381 Followers | @tbdigitail | Living at the Intersection of Branding and Selling

An educated guess on what Nest’s next product will be

2014 has been a monumental year for Nest. Google acquired it, it launched its own developer program and started selling outside the US, and it even …

Why Did Taco Bell Just Wipe Out Its Social Media Accounts?

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 …

Print magazine features working Facebook 'Like' buttons

Print magazine features working Facebook ‘Like’ buttons<p>Brazil-based C&A has created the Like Ad, a magazine commercial that lets readers ‘like’ …

Domino?s Pizza serves virtual ordering assistant for mobile convenience

Domino?s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering …

Customer Service

For Brands, These Are the Do’s and Don’t’s of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina.<p>The millennial-targeted …

Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video

By<p>Suzanne Vranica<p>Suzanne Vranica<p>The Wall Street Journal<p>Biography<p>@VranicaWSJ<p>Suzanne.Vranica@wsj.com<p>As media consumption habits change, marketers are finding it increasingly challenging to figure out where to put their money – and in particular, how much money to spend on traditional media like TV …

Brands invest in miniseries to prolong mobile engagement

Long-form video content involving miniseries on YouTube is a rising trend for brands such as Kohl's and Denny's to extend their online and mobile …

Lufthansa entices travelers with interactive selfie campaign

Lufthansa German Airlines is introducing an interactive selfie campaign featuring 3D and panoramic elements to deliver what it hopes will be a highly …

Marketing

Brands not embracing mobile will be left behind by millennials: report

A new report being released today reveals that 36 percent of millennials have made a decision on where to spend money or have switched companies …

Skippy stirs up fun with interactive mobile Web effort

Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and …

Marketing

Twitter exec: Mobile sparking seismic shift in holiday buying decisions

During the session, "Understanding What Makes the New Retail Consumer Tick,? the executive discussed what success looks like in a modern consumer?s …

Budweiser tests Facebook promotions with mobile-only redemption - Mobile Commerce Daily

<b>Budweiser tests Facebook promotions with mobile-only redemption</b><br>Anheuser-Busch is testing two Facebook promotions through which friends can buy each …

Mobile Commerce

Is Today Your Birthday? Then This Bud's for You, Facebook Friend

Posting a birthday greeting on your friend's wall is a nice way to show you care, but if you really want to impress your bud, buy him a Bud.<p>That's …

Brands ramp up mobile efforts to reach students on campus

The ramp-up in mobile targets an audience that is notoriously difficult to reach. On top of often being cash-strapped and having limited time, …

College & University

Pinterest Launches A New Analytics Dashboard For Business Users

Whenever a social network grows up, it <b>attracts brands</b> who want to <b>interact with fans</b> and <b>expand their reach</b> through <b>connections with influencers</b>. And when that happens, it becomes imperative to know <b>how well they’re performing</b>, which means <b>rolling out analytics</b> so some mid-level <b>social media manager</b> can</b> …

Variable printed Ball cans put craft beer on the map

Denver Beer Co. is pouring two of its craft beers in 12-ounce cans manufactured by Ball, with each individual aluminum can imprinted with one of two …

Beer

RunKeeper seeks to monetize its users while rewarding them

Boston-based RunKeeper has begun displaying offers from brands to its users as they reach certain milestones in their fitness regimens. RunKeeper is …

Apps

The Ultrasonic Beer Frother: All the High-Tech Head You Never Asked For

In Japan they love their beer with a healthy head of foam. Which explains why gadgets like the self-frothing beer mug, and now this ultrasonic …

How to Use Your Cat to Hack Your Neighbor's Wi-Fi

Late last month, a Siamese cat named Coco went wandering in his suburban Washington, DC neighborhood. He spent three hours exploring nearby …

Crystal Light debuts new interactive posters

Perfecta Products couples two products in new Zim’s Advanced Cold Sore kit<p>NORTH LIMA, Ohio — Perfecta Products on Tuesday introduced the Zim's …

Posters

Grolsch presents the “Movie Unlocker” bottle that allows to watch films online for free

Advanced technology allows beer-lovers to watch a movie using a Grolsch beer bottle. This bottle has a special embedded device, which accepts radio …

Levi?s taps iBeacons to rejuvenate brand and reel in shoppers

Furthermore, in an effort to promote its fall 2014 collection, and particularly the 511 slim jean style for men and Revel style for women, the …

Rip Curl: World First GPS Surf Tracking Device

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and …

Surfing

Johnson & Johnson?s Donate-A-Photo surpasses 260K submissions, 20K users in one year

NEW YORK - An executive from Johnson & Johnson at Mobile Commerce Daily?s fifth annual Nonprofit Mobile Day on July 15 announced a number of …

Mondelez?s Sour Patch Kids personalizes social engagements via Snapchat

The consumer packaged-goods company, home to brands such as Oreo and Cheese Nips, launched a five-day Snapchat campaign dubbed "Real-life Sour Patch …

The Brilliant Machine That Could Finally Fix Airport Security

Australian fans pumped to see their team take on Spain during the first round of the World Cup were intrigued by the honeycomb-like machine that had …

Coca-Cola bottles turn musical when on-pack lyrics are scanned

Coca-Cola has a new campaign in China that puts lines from popular songs on bottles of soda, allowing for on-demand access to content and creating a …

Hellmann's delivers cooking lessons on demand via WhatsApp

Hellmann’s delivers cooking lessons on demand via WhatsApp<p>The mayonnaise brand has launched WhatsCook in Brazil, a campaign that provides instant …

British Airways' 'Happiness Blanket' Changes Color With Flyers' Moods

British Airways, the airline that pioneered the flat-bed seats in the 1990s, has taken the business of in-flight sleep to its next (logical? absurd?) …