Taylor Graham

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What We Learned Analyzing 281 Full Sales Cycles (1,183 Emails & Voicemails)

Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails.<p>That’s …

How to Write Email Subject Lines That Will Actually Be Opened

Get to the point and get personal.<p>Whether your email, be it a pitch to investors or marketing to customers, gets read, deleted or lost in an inbox black hole can all depend on how you craft your subject line.<p>Yes Lifestyle Marketing conducted an analysis of which subject lines have the most reach. …

Marketing

The Return of Direct Mail: How this ‘Old School’ Tactic Can Land High Paying Clients

The average email open rate is 24% industry-wide.That’s not horrible, but it’s also not great.And that’s <i>just the open rate</i>. Not the click-through …

Marketing

Infographic: 80% of Videos Drive Less Than a Third of Total Video Engagement

Contrary to your Instagram feeds, longer video tends to drive higher engagement.<p>A new report from TwentyThree, a video marketing automation platform, …

50 Free Marketing Tools Any Small Business Can Use - Small Business Trends

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your …

Boost Your Rankings With the Ultimate Local SEO Cheat Sheet (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Here’s a question for you...where does your business appear in search engine results?<p>First page? Second page? Even further back?<p>The fact of the matter is, where your business lands in search engine results matters, quite a bit in fact. …

Customers

iOS 11: The best new features in one handy list

iOS 11 is one of the biggest updates to Apple’s mobile OS yet, especially for iPad users. Now that it’s available in a public beta, here’s our rundown of the best features so you can decide for yourself whether to install. Spoiler alert: you probably should.<p>Apple Pay takes on Venmo and …

Why Keyword Attribution Is So Important for Marketers

Lalmch / Pixabay<p>Google processes over 2 trillion searches per year, or <i>at least</i> 63,000 searches per second. Last year this generated $57.8 billion …

45% Of Retailers Plan To Add AI To Enhance Customer Service

Retailers appear to be warming to artificial intelligence and virtual reality.<p>There’s a coming convergence of AI with traditional customer service, …

How marketing will change in 2017

With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions are months away, but there are still changes happening this year that will heavily influence the practice of marketing in years …

Marketing

Blog

This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

With little more than a subject line and a body, I was able to establish rapport, build a client base and generate revenue for my company.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sending a cold email can make you feel like a scientist searching for alien life -- once it shoots …

Business Development

6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online

We all get emails. Far too many emails. As a decision-maker at Blue Fountain Media, a digital marketing agency, I get far too many emails myself. I am bombarded by them. But perhaps what is more aggravating than the sheer volume of email I receive, is how poorly many of these emails are done.<p>Each …

5 Basic SEO Tips

Everyone that has a website is concerned about getting found on the search engine. This is often referred to as Search Engine Optimization (SEO).<p>The …

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google<p>Want to hear something crazy? In …

11 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more …