Digital Marketing and Social Media

By Tawanna Browne Smith | Tools, tips, best practices and strategies for blogging and digital marketing.

How to develop an initial list of keywords

Read this article to learn how to construct your first list of keywords and to get pointers on the overall keywords strategy.

Why There’s No Perfect Time to Post on Facebook

There probably isn’t a single best time to share to social media.<p>There’s a long tradition of studies that have attempted to uncover a ‘best time’ to …

Why I’m leaving Snapchat and so are all your friends

Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary …

WhatsApp Rolling Out Two-Step Verification Security Feature to All Users

WhatsApp is in the process of rolling out a two-step verification feature for the messaging platform from today. The security option has been in testing for several months, but is finally going live for all users of the app.<p>With the optional feature, WhatsApp users will be able to securely verify …

iOS

As you consider where you should be spending your time on social, consider where your audience is spending most of their time.

Five Ways Email Marketing Will Change In 2017, 2018

I spend a lot of time looking at new marketing technologies. Over the last 16 years, I’ve seen new technologies reach rapid adoption because they …

How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing

People used to peek in store windows or flip through catalogs to get an idea of the current trends, but thanks to social media, that dynamic is …

Snapchat

4 Reasons Nonprofits Should Use Marketing Automation

Who's got money? Donors do. That's why relationships with donors are the cornerstone of nonprofits. Without donors, nonprofits wouldn't find any success in their fundraising efforts. Marketing automation will help your nonprofit maintain its relationships with donors through the use of personalized …

Digital Marketing

Instagram just ruined Instagram

Instagram, the popular social network based around sharing photos, died suddenly on Tuesday. The service was 6 years old.<p>The cause of death was trying to be everything to everyone, a condition it had suffered for months but had been managing quite well. Despite its status as both a top-rated app in …

Instagram

The 2016 guide for flawless blog optimization

Whether you’re blogging for fun or for business, getting your posts ranking in the search engines is your ticket to traffic. But in order for that to happen, you first need to make sure your blog and your individual posts are properly optimized.<p>While SEO hasn’t fundamentally changed over the past …

SEO

Is Your Digital Life Ready for Your Death?

You’ve probably thought about what will happen to your finances, your possessions and maybe even your real estate when you die. But what about your Facebook account? Or your hard-drive backups?<p>For the past two decades, most of us in the modern world have gradually shifted our central living space …

Google

Google Releases New Update for Google+. Yes, Google+.

Google has today released a new update for Google+. That’s right, Google+, the search giant’s big shot at Facebook, their attempt at making a bigger, …

Google

How to Create a Successful Twitter Contest

<i>In his book "</i>Ultimate Guide to Twitter for Business<i>," online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author outlines exactly how to create a contest</i> …

Digital Marketing

You Win When Using Giveaways to Grow Your Social Audience

Amassing large social-media audiences is tricky in crowded online spaces, but sweepstakes and contests can be used as powerful enticements. Done correctly, promotions can quickly and easily generate large followings of the right audience at an acceptable cost.<p>At KontrolFreek, we’ve been able to …

Social Media Marketing

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Stick with what works. Maximize your social media use. Keep your information secure. And invest in online visibility.<p>Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent of …

Small Business

I wrote less content and increased my leads by 300%. This is how I did it. - Infographic.

Great content marketing plan that increased our leads by 300%.<p>Note: I originally wrote this last month for the Congregation conference (an amazing …

Content Marketing

8 Email Marketing Mistakes You Should Avoid

Consider this: Your business' new email marketing campaign was just sent out. The content is amazing, the call to action is irresistible and the …

New York's “Fearless Girl” statue stands her ground against the Wall Street bull, even in the snow http://cnn.it/2njpfS4 pic.twitter.com/bSMjVJ78kN<p>0 …

A Teenager’s View on Social Media

Written by an actual teen<p><b>I read technology</b> articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, …

Social Media

#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

Start off on the right foot with the first 'Skim of the year: all the LinkedIn changes marketers need to know about; Twitter's cry for help from its …

Four Paid Social Advertising Trends to Watch in 2017

Social ad spend is expected to reach $36 billion worldwide next year—a 20% increase from 2016.That’s not because marketers just magically grew bigger …

Social Media Marketing

3 Magazine Title Mistakes to Avoid

We’ve explained that looks matter by writing why images help to draw readers to a Flipboard Magazine, but did you know that composing a smart magazine title is equally important? As there are over 15 million Flipboard Magazines out there, here are three key mistakes to sidestep and ensure potential …

10 Tips For Growing Your Influence On Social Media

Anybody can create a social media presence. All you have to do is create accounts on a couple of social media channels and start sharing posts. If you’re relentless, you can create a big footprint simply based on volume alone.<p>However, if you’re focusing on presence, you’re missing the point. Just …

Social Media Marketing

Pinterest Launches Rotating Showcase: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Facebook

Instagram now lets you bookmark posts for later viewing

Instagram will now let you save your favorite posts from its service for later viewing via a new bookmarking button that appears below the posts in your feed. The idea is that there are times you’ll encounter content you’ll want to revisit – including, perhaps, a product you want to buy from one of …

Instagram

Lead Generation via LinkedIn groups and LinkedIn Advertising

LinkedIn Advanced Training

FlipBoard Free Traffic Technique

#FlipBlogger: Everything Bloggers Need to Know About Flipboard