Digital Marketing and Social Media

By Tawanna Browne Smith | Tools, tips, best practices and strategies for blogging and digital marketing.

Flipboard’s Fourth Act Puts Your Passions Front and Center

We sat down with designer Matt Safian to find out how Framer is helping Flipboard reinvent the way we consume our news.<p>Matt Safian is a product …

Mike McCue

How to Connect With Your Audience Using Targeted LinkedIn Ads

<b>By</b> <b>Kayla Matthews</b><p>There is no social media site more important for creating a professional image and networking with others in your industry than …

Digital Marketing

How to Get Your First 1,000 Followers on Every Major Social Network

You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a …

Social Media Marketing

6 SEO Strategies That Are Hurting Your Online Business

You've probably heard of link building, but have you spent time and energy on building a plan?<p>You’ve probably heard of link building, but you might not know what it really is or how to do it effectively. Sure, you can go ahead and hire a digital marketing agency, but unless you know the ins and …

SEO

How to use Insights to grow your Facebook Page

Growing your Facebook fan or business page <i>organically</i> these days is a tough ask for anyone!<p>The issue?<p>Facebook’s algorithm has reduced the amount of …

Digital Marketing

Inside Instagram’s reinvention

How Kevin Systrom got over minimalism and snapped into building mode.<p>Toward the tail end of 2015, Kevin Systrom, the CEO of Instagram, came to a realization: The photo-sharing app he had founded five years earlier was straying too far from its roots.<p>Instagram was growing, yes, and finally …

Social Media

This Is How You Stand Out, According to a Harvard Professor and Gary Vaynerchuk

Being able to recognize, leverage, and manage this one thing separates companies that succeed from those that fail.<p>Most businesses understand publishing content is a smart strategy to generate leads, nurture existing customers, and ultimately earn customer loyalty.<p>But even though they get that …

Gary Vaynerchuk

Most Effective Ways to Turn Your Website Visitors Into Subscribers

Don't mess up your home page with a lot of information, be straightforward in telling what you offer and what visitors can get from you<p>If you are getting a sigh of relief after having an attractive, highly functional and fully featured website for your business, let's remind you that it is just …

Digital Marketing

How To Build A Massive Email List With Facebook Ads And Lead Magnets

Over the past few years, Facebook has become a powerhouse for targeted ads — so much so that I would even consider them a far better option than even Google Adwords. You can target by industry, age, gender, job title, or pretty much any defining quality in the book, and get hyper specific with your …

Marketing

What is SSL and why it’s important for secure web browsing

Time and again, we hear of incidents involving identity theft, stealing of account passwords, installation of malware from web sources, and even ransomware.<p>All of these security breaches have a certain attack vector in common, and that is social engineering – when you’re tricked into clicking on a …

SSL

Facebook Pages can now build their own communities

Today, Facebook is rolling out a new feature called "Groups for Pages," which will let artists, brands, businesses and newspapers create their own fan clubs. The company says the idea stems from two reporters at <i>The Washington Post</i> who started a Facebook group called PostThis, where they interact …

Facebook

Here's a look at the social media universe

<i>Today’s infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017. Make sure to view the full-size version of the graphic for the best experience.</i><p>It’s hard to believe that social media has emerged as such an expansive ecosystem in just the last 10 …

Social Media Marketing

Brand Colors: What They Say About You (Emotional Branding)

Ever walk into a store and feel serene? I get that sensation at Z Gallerie.<p>Branding is such an important aspect on how customers perceive (and …

Identity

How to Make Your LinkedIn Profile Work Even Harder for You

LinkedIn recently rolled out some new features aimed at helping you get "found" more easily by potential employers and prospects alike.<p>There are millions of users and billions of data points on LinkedIn, but most people still miss the mark in fully grasping how to leverage their profile to grow …

LinkedIn

8 Unconventional Ways to Grow Your Instagram Following

Do you know which hashtags to avoid?<p>Instagram is predicted to add 26.9 million users in the U.S. by 2020. That’s far more than Facebook, Twitter or any other social platform tracked. The social network is also enjoying a higher adoption among young adults as well as growing mobile ad revenues. The …

Social Media Marketing

Facebook Is Pursuing a Subscription Tool for News Outlets on Its Site

SAN FRANCISCO — Facebook is working on a new tool that could help drive subscriptions to news organizations that publish articles directly on the online service, an effort to improve the fraught relationship between the social giant and media companies.<p>The tool would be added to Facebook’s Instant …

Facebook

4 ways to increase your e-commerce website revenue

One of the most popular ventures for entrepreneurs is building an online e-commerce store, as it provides unlimited scaling potential. Simply building an online store and launching it doesn’t guarantee success, though. You aren’t going to increase your revenue without putting in the work and using …

eCommerce

4 Apps All Foodies Need To Know

Being a devoted food lover can get hard when you don't have the proper equipment for prefect Insta-worthy pictures. But, thanks to the help of modern …

Food

Will big data change how you use social media?

For marketers and other companies that are heavily involved in data, keeping up with the latest trends is necessary to ensure maximum efficiency and profits.<p>Big data is undoubtedly going to be a major point of focus in the coming years. Big data and social media are a match made in heaven for …

Big Data

5 Steps to Becoming a Major League Digital Influencer

This "Entrepreneur" contributor built up half a million followers in three years. How'd he do it?<p>Influencer marketing is now growing faster than digital marketing, according to research from Quora.<p>So it probably comes as no surprise that many people are now scrambling to become digital influencers …

Digital Marketing

4 Basic Social Media Tips That Even the Experts Sometimes Forget

Four experts give their unique perspective of what will give your social media a boost.<p>In 2010, media website Mashable launched Social Media Day "as a way to recognize and celebrate social media's impact on global communication."<p>Since then, it has become a global phenomenon, with people celebrating …

Social Media Marketing

11 Strategies for Getting Social Media Fans Onto Your Email Lists

Having trouble getting more email subscribers? Social media could be your remedy.<p>Building up your email list is one of the most stable ways to construct a foundation of loyal fans for your business.<p>The problem is, it's hard to collect email addresses without the trust and attention of a dedicated …

Social Media Marketing

Why Social Media Management is Much More Than Just Posting

Many people think that social media simply involves posting content on Facebook, Twitter and Instagram. However, as social media continues to grow …

How to use Instagram Stories like a pro

Make the move from Snapchat<p>Let’s face it, Snapchat is facing some serious, constant competition from Instagram. While the company is nowhere near down and out, brands and individuals are increasingly shifting over to Instagram Stories for a variety of reasons. Instagram has been relentless about …

Instagram

Teaching Machines to Recognize Humanity's Dark Side

Facebook has problem — a very significant problem — with the violent and gruesome content which has quickly found its way, in numerous instances, …

Artificial Intelligence

Facebook brings new masks, filters and reactions to Messenger video chat

Facebook is bringing a ton of new filters, masks and video reactions to video chats in Messenger, aiming to deliver a more fun experience to younger users on the app and shore up the service against competing video chat apps.<p>The update is centered all around fun, visual filters.<p>Video reactions will …

Facebook

13 Ways To Upgrade Your Instagram Feed Right Now.

Thirteen tweaks you can make right now to succeed.<p>With over 700 million active monthly users (500 million are on the platform daily) Instagram has solidified itself as a major force in the social media sphere since being launched in October of 2010.<p>How major? Over 20 billion photos have been …

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.<p>If you're an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this …

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

In October of 2016 we dramatically changed our Facebook posting strategy.<p>A gradual, but noticeable shift in many social media algorithms and an …