Digital Marketing and Social Media

By Tawanna Browne Smith | Tools, tips, best practices and strategies for blogging and digital marketing.

The Video Marketing Machine

INTRODUCING: The Video Marketing Machine<p>How To Generate An Unstoppable Flood Of Traffic, Leads & Sales…<p>You’ve finally found it!<p>A simple, easy to …

Digital Marketing

More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger

Facebook has given more advertisers access to sponsored messages in Messenger.<p>The social network introduced sponsored messages last November as part …

Facebook

How to Pick Your First SEO Keywords

Chances are, you've heard a lot about search engine optimization. But do you really know how to use SEO to boost your ranking?<p>One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for …

SEO

5 Common Mistakes You Should Avoid When Posting on Social Media

You could be lowering your engagement and traffic without realizing.<p>Social media can be one of your most successful marketing channels, but only if you do it right. Just being active on social media isn’t enough -- there is a lot of noise you need to break through if you want to find success.<p>Take a …

Social Media Marketing

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Two New Facebook Tools Will Help Brands Craft Ads for Each Environment

Facebook introduced two new tools to help advertisers fine-tune their creative in the lead-up to the holiday shopping season.<p>Dynamic creative enables …

Advertising Industry

This Business Thrived When It Made Blog Content a Cornerstone of Its Marketing Strategy

Start simple, then hone in on your audience and ask for their feedback.<p>Today, popular media content is fairly homogeneous, and if you’re not posting a selfie or blogging about your latest food experience, you’re outdated, right? Wrong. Growing your company’s online following can seem like a …

Digital Marketing

In the Future of Social Media, Will Every Platform Look the Same?

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already …

Content Marketing

7 Powerful Strategies to Fine-Tune Your Email Marketing

The post 7 Powerful Strategies to Fine-Tune Your Email Marketing appeared first on HostGator Blog.7 Ways To Optimize Your Email Marketing Strategy …

Digital Marketing

Be Human: 10 Email Marketing Tips

<b> Bonobos included clips of box loving cat Maru in some of its emails to customers.</b>Are your email messages <i>really</i> connecting with B2B prospects?At the …

Mobile

More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing.

Don't worry about annoying your customers. The data says they don't hate email.<p>This story appears in the October 2017 issue of <i>Entrepreneur</i>. Subscribe »<p><i>D</i><i>on’t annoy your customers.</i> If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a …

Marketing

17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast

Preparing to host a webinar or webcast? Check out these 17 helpful tips for making your next webinar a rousing success.

Webinars

How to Maximize the Power of Video in Your Marketing Automation Efforts

Video is the surest route to building trust and real, human connections. Are you using it yet to connect your brand with your consumers?<p>A new partnership between HubSpot and video-marketing automation platform TwentyThree is the most recent testament to the growing power of video as a marketing …

Marketing

Infographic: What Works for Brands (and What Doesn’t) on Facebook

For even the most experienced marketers, Facebook can be an elusive platform. How do you create content that not only reaches a wide audience but …

Social Media Marketing

No, I Prefer To Stay in the Dark

"No thanks I'd rather pay full price", "No I don't like traffic" or my personal favorite: "No, I want to continue dwelling in my mom's basement".<p>All …

SEO

7 Golden Rules for Hosting Webinars that Engage and Convert - Copyblogger

<i>Webinar shock.</i><p>Familiar with it? Probably not, because I just made up the term.<p>But you’re probably familiar with Webinar Shock’s sister term, Content …

Marketing

7 Social Media Mistakes You're Probably Making (& How to Fix Them)

<b>Welcome to Blogtoberfest! This month’s series is designed to kick your butt.</b> <i>Seriously</i>.<p>Each week, we’ll be publishing juicy posts that dive deep into …

Social Media Marketing

5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line …

The 3 Components of a Brilliant Marketing Plan

Your business doesn't need a complex marketing strategy. It needs simple examples of these three components.<p>Anybody can write a marketing plan. Heck, there are dozens templates and examples available on the web for every type of business strategy. Writing a <i>brilliant</i> marketing plan, though... that's …

3 Effective Tips To Increase Your Video Views

Email Marketing Tips for Travel and Hospitality Businesses

Kimberly Maceda // 17.09.17<p>Spending money on experiences over things is becoming more popular. Most people today prefer going to art exhibits, doing …

Digital Marketing

How to Build a Simple Social Media Marketing Funnel

The combination of the rising costs of AdWords -- along with the unreliability of SEO -- is pushing more and more marketers to move their e-commerce products into the realm of social media.<p><i>By Phil Laboon, serial entrepreneur and CEO & co-founder of Growth Stackers.</i><p>The combination of the rising …

4 Things About SEO I Wish I Knew When I Started

SEO has taken the online marketing world by storm.<p>And for good reason:<p>70% of the links that users click after searching for a keyword are organic.<p>And …

Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money

Are you a blogger, video creator, or podcaster? Are you wondering how creators are making money? Look no further. In the first study of its kind, …

Podcasting

How to Use Emojis in Social Media Marketing - Stencil

Every year emojis are becoming more popular and used more every single day. On average, there are over 60 Million emojis sent on Facebook alone every …

15 Best Shopping Bots for eCommerce Stores

As more consumers discover and purchase on social, chatbots are becoming a crucial part of conversational commerce.<p>Bots allow brands to connect with …

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook …

Chatbots

How to Optimize Your Facebook Ads: A Proven Approach

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To explore his …

Digital Marketing