Digital Marketing and Social Media

By Tawanna Browne Smith | Tools, tips, best practices and strategies for blogging and digital marketing.

In Defense of the Celebrity Influencer

Micro-influencers,<p>those with 10,000-100,000 followers, have become advertisers' new social media darlings. This class of influencers engage niche …

Why You Should Use Instagram to Tell Your Company’s Story

Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, …

Marketing

The 3 Social Networks That Matter to Your Business and Why

As a business, using social media as a marketing tool is a necessity, not a suggestion. But all channels aren't created equal. Here are the top three social networks to focus on today.<p>As a business, using social media as a marketing tool is a necessity, not a suggestion.<p>But all social channels …

Social Media Marketing

How to build trust on social media

Okay, so this is one of those topics that I always find staggering. People often ask me how to <b>build trust on social media.</b> They’ll usually tell me …

Social Media Marketing

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.<p>Have you ever changed the oil in your car?<p>It’s a pretty basic skill that surprisingly few people actually know how to do. If you do, you’ll most likely have used a funnel before.<p>The …

Growth Hacking

How to develop an initial list of keywords

Read this article to learn how to construct your first list of keywords and to get pointers on the overall keywords strategy.

Why There’s No Perfect Time to Post on Facebook

There probably isn’t a single best time to share to social media.<p>There’s a long tradition of studies that have attempted to uncover a ‘best time’ to …

Why I’m leaving Snapchat and so are all your friends

Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary …

Snapchat

WhatsApp Rolling Out Two-Step Verification Security Feature to All Users

WhatsApp is in the process of rolling out a two-step verification feature for the messaging platform from today. The security option has been in testing for several months, but is finally going live for all users of the app.<p>With the optional feature, WhatsApp users will be able to securely verify …

As you consider where you should be spending your time on social, consider where your audience is spending most of their time.

Five Ways Email Marketing Will Change In 2017, 2018

I spend a lot of time looking at new marketing technologies. Over the last 16 years, I’ve seen new technologies reach rapid adoption because they …

CRM

How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing

People used to peek in store windows or flip through catalogs to get an idea of the current trends, but thanks to social media, that dynamic is …

Snapchat

4 Reasons Nonprofits Should Use Marketing Automation

Who's got money? Donors do. That's why relationships with donors are the cornerstone of nonprofits. Without donors, nonprofits wouldn't find any success in their fundraising efforts. Marketing automation will help your nonprofit maintain its relationships with donors through the use of personalized …

Instagram just ruined Instagram

Instagram, the popular social network based around sharing photos, died suddenly on Tuesday. The service was 6 years old.<p>The cause of death was trying to be everything to everyone, a condition it had suffered for months but had been managing quite well. Despite its status as both a top-rated app in …

Instagram

The 2016 guide for flawless blog optimization

Whether you’re blogging for fun or for business, getting your posts ranking in the search engines is your ticket to traffic. But in order for that to happen, you first need to make sure your blog and your individual posts are properly optimized.<p>While SEO hasn’t fundamentally changed over the past …

SEO

Is Your Digital Life Ready for Your Death?

You’ve probably thought about what will happen to your finances, your possessions and maybe even your real estate when you die. But what about your Facebook account? Or your hard-drive backups?<p>For the past two decades, most of us in the modern world have gradually shifted our central living space …

Google Releases New Update for Google+. Yes, Google+.

Google has today released a new update for Google+, including comment filters, photo zoom and the return of Events.

Google

How to Create a Successful Twitter Contest

<i>In his book "</i>Ultimate Guide to Twitter for Business<i>," online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author outlines exactly how to create a contest</i> …

You Win When Using Giveaways to Grow Your Social Audience

Amassing large social-media audiences is tricky in crowded online spaces, but sweepstakes and contests can be used as powerful enticements. Done correctly, promotions can quickly and easily generate large followings of the right audience at an acceptable cost.<p>At KontrolFreek, we’ve been able to …

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Stick with what works. Maximize your social media use. Keep your information secure. And invest in online visibility.<p>Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent of …

I wrote less content and increased my leads by 300%. This is how I did it. - Infographic.

Great content marketing plan that increased our leads by 300%.<p>Note: I originally wrote this last month for the Congregation conference (an amazing …

Content Marketing

8 Email Marketing Mistakes You Should Avoid

Consider this: Your business' new email marketing campaign was just sent out. The content is amazing, the call to action is irresistible and the …

If you like magical creatures and pink drinks, the Unicorn Frappuccino is for you http://cnn.it/2oMqzuI pic.twitter.com/IqWM3hF6Qh<p>0 replies 98 …

A Teenager’s View on Social Media

Written by an actual teen<p><b>I read technology</b> articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, …

Social Marketing
Marketing

Four Paid Social Advertising Trends to Watch in 2017

Social ad spend is expected to reach $36 billion worldwide next year—a 20% increase from 2016.That’s not because marketers just magically grew bigger …

Digital Marketing

3 Magazine Title Mistakes to Avoid

We’ve explained that looks matter by writing why images help to draw readers to a Flipboard Magazine, but did you know that composing a smart magazine title is equally important? As there are over 15 million Flipboard Magazines out there, here are three key mistakes to sidestep and ensure potential …