Digital Marketing and Social Media

By Tawanna Browne Smith | Tools, tips, best practices and strategies for blogging and digital marketing.

Top 5 KPIs Social Media Marketers Need to Track and Improve

Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It’s no …

Social Media

The Flourishing Business of Fake YouTube Views

Plays can be bought for pennies and delivered in bulk, inflating videos’ popularity and creating an environment ripe for manipulation.

Infographic: 10 essential parts of highly ranked websites

When customers want to find you, are search engines offering your website as a top result?Digital marketers and PR pros must pay keen attention to …

The Definitive Guide to Building an Email List

• 2<br>• 18<br>• 34<br>• 8<br>• 37<br>• 3<br>• 3<br>• Total: 105<p>Despite being older than the internet itself, <i>email</i> is still one of the most important pieces in a digital marketer’s arsenal.<p>It …

Give your LinkedIn profile a complete makeover in under an hour

Need to spruce up your LinkedIn profile fast? Focus on these seven areas.<p>LinkedIn can be a powerful and convenient hub for your job search. The company says that more than 20,000 companies in the U.S. use the platform to recruit, posting more than 3 million jobs every month. A good profile can …

Blog Post Ideas to Boost Traffic to Your Business Blog - Stencil

Writing for a blog takes hard work and time, especially if it’s for business. Sometimes it’s hard to come up with blog post ideas that will stir up …

Content Promotion Strategies: 50 Ways to Drive Traffic To Your Next Article

<i>Where there’s traffic there’s hope.</i> A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic …

Content Amplification Strategies: Tips From Barry Feldman

It’s tempting to love our blog posts so much that we expect others to find and share them automatically. We produce blog posts and display them for …

Marketing

Free Marketing Tools Every Small Business Marketer Should Try

Got big plans for your small business, but only a tiny marketing budget? You’re not alone. According to the Wasp Barcode Small Business Report, 42% of small businesses invest 3% or less of their revenue into marketing.<p>But maybe that isn’t such a big problem. With these small business marketing …

Small Business

Watch this amazing group of acrobats defy the idea of bones.

Instagram hits 1 billion monthly users, up from 800M in September

Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.<p>That massive audience could be a powerful draw for …

Instagram

The Reason Your Social Media Strategy Isn't Working Is Because You Don't Know the Difference Between These 2 Terms

Getting mediocre social media results? It's probably because you're mixing up these two important definitions.<p>By running a social media agency, I've had the opportunity to see how brands of all sizes operate and engage with their audience across various social media platforms. When it comes to …

4 recurring hashtag trends that will make your Tweets more impactful

Perhaps one of the most useful features of Twitter analytics is the ability to view data on recurring trends. Recurring trends gives you access to …

15 Biggest Email Marketing Turnoffs for New Customers

<i>Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that</i> …

A Refreshing Email Marketing 101 with Len Shneyder, VP Industry Relations at SendGrid

<i>Transactional emails seem to be a missed opportunity for building a positive CX. What are your top tips to businesses wanting to tap into it?</i><p>It’s …

How to use email marketing effectively

Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but nevertheless it …

Content repurposing tools you’ve never heard of (but should be using) in 2018

We can bet you’ve read lots of expert roundups listing tools and tips to boost your content marketing. But how many of those do you come away from …

Facebook Live

Snapchat stock loses $800 million after Rihanna responds to offensive ad

Rihanna is the latest celebrity to send Snap's stocksliding.<p>The singer tore into the app on Thursday for allowingan offensive ad to appear on its platform. Her remark sent Snap (SNAP)'s stock down nearly 4%, erasing nearly $800 million from its market value. Snap's stock closed down 1% on …

Unlocking the personality of a social media addict

Do you check Facebook hundreds of times per day? Do you like hitting "Like" more than you like speaking with live humans? Is Instagram more important …

Social Media

Twitter Expanding Verification

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

10 digital tools to grow your Instagram following

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much …

Video Marketing Through the Buyer’s Journey

If you’ve been keeping up with inbound marketing trends at all over the last year, you know that video is a hot topic.<p>According to Cisco, by 2019, …

#Digital #Marketing Trends - What Are The Experts Predicting in 2018?

Digital Marketing Trends - What Are The Experts Predicting in 2018?<p>By Social-Hire<p>Share on:<p>With social media's influence on SEO and digital marketing …

Social Media

How To Thrive After Facebook's News Feed Update With Four Crucial Pivots

On January 11, Mark Zuckerberg announced major changes to the way Facebook prioritizes its news feed algorithm. Facebook news feeds will now show more posts from friends and family. The company wants to focus on deeper, more meaningful interactions with people you care about, specifically …

The 2018 Instagram Hashtag Guide—How to Use Them and Get Results

If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any.Why?Because …

Social Media

Instagram Launches New API With Scheduling

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

The Follower Factory

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

Social Media

The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem …

‘Never get high on your own supply’ – why social media bosses don’t use social media

The short-term, dopamine-driven feedback loops that we have created are destroying how society works Former Facebook executive Chamath Palihapitiya<p>Tech by itself doesn’t want to be good ... It takes humans to make sure that the things that you do with it are good Apple chief executive Tim Cook<p>Mark …

Social Media