luca

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Seth's Blog

Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do.<p>We …

Seth's Blog

Are tomatoes a fruit?<p>The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited …

10 Skills a Digital Marketing Manager Needs to Succeed

A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.<p>It means understanding the nuances of the …

Marketing

Five marketing productivity apps you need in your toolbox

<b>As marketing becomes more complex and employed across more channels, keeping up with the volume of activity and tracking and analysing performance is</b> …

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog

We usually digest visual information better than text-based content. We can make use of this when optimizing our social media marketing campaigns to …

10 consigli per la Strategia del vostro sito Ecommerce

Creare una strategia di web marketing per siti di Ecommerce richiede competenze trasversali e un team multidisciplinare. Bisogna curare La Seo Onsite …

How to Increase Your Instagram Visibility: 5 Tips

Shares 9K<p>Do you want more people to notice you on Instagram?<p>Have you looked at how other brands are increasing their Instagram visibility?<p>With the …

Seth's Blog

On the first day, all the fish at the fish stall are fresh.<p>Some sell, some don't.<p>The second day, the sold fish are replaced by newer, fresher fish. …

Seth's Blog

Sometimes it means, "there isn't enough money to pay for that." Certainly, among the undeserved poor, this happens all the time. And for things like …

Seth's Blog

Let's say you wanted to improve the katana, the legendary fighting sword.<p>You could ask your team to come up with a sword that's lighter, sharper <i>and</i> …

Is Google Killing Its Own Ranking Algorithm With Scare Tactics?

There’s a bit of a sticky situation taking place in the world of SEO and inbound links…at least as I see it.<p><b>The situation: Google relies on links for its ranking algorithm</b><p>In a Google Webmaster help video posted just a few weeks ago, Matt Cutts addressed the issue of whether or not inbound links are …

10 Reasons Why Small Businesses Can't Ignore Social Media [Infographic]

If your company is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then you will enjoy the following …

Small Business

Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

<b>How Do Colors Affect Purchases?</b> – For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what …

5 SEO Trends Every Entrepreneur Needs to Know for 2014

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Is SEO dead?" It's a common question within the online marketing world today.<p>If you're an entrepreneur relying on a strong online presence to connect with customers, you're right to pay attention. It's undeniable that the SEO landscape …

Marketing in the Age of the Customer | Inc.com

If you think marketing to your customers these days is beyond difficult, it might be comforting to know that the chief marketers at giant-companies feel your pain.<p>At a recent CMO/CIO Summit hosted by Dell, moderators David Kirkpatrick (Editor, Techonomy) and Karen Quintos (CMO, Dell) chatted with …

Marketing

Ecco le statistiche che dicono come piacere su Facebook

Lo scopo principale quando si pubblica un post su Facebook, che si tratti di un profilo personale o di uno aziendale, è quello di catturare …

Adrian Kiernan - WWGP 2014 Application

Content Marketing: i migliori strumenti per una strategia vincente

Sempre più spesso nei nostri <b>how to</b> ci occupiamo di <b>content marketing</b>, in numerose occasioni abbiamo cercato di mostrarne i vantaggi in termini di …

Nel mondo delle Digital PR: come fare Blogger Outreach [guida]

17 dicembre 2013 / 14<p>7<br>• 1<br>• 0<br>• 0<br>• 0<br>• 1<br>• shares<p>Le digital pr sono attività atte a stabilire un contatto con blogger o publisher che potrebbe successivamente …

Matt Cutts Explains How Duplicate Content Affects Rankings

Matt Cutts, Google’s head of search spam, answers a question about duplicate content in his latest video where a user writes in to ask:<p>How does …

Matt Cutts

Campagne Adwords per siti di Ecommerce: 10 consigli

Le campagne Google Adwords sono tra le attività più importanti di una strategia di Web Marketing, soprattutto per i siti di Ecommerce. Possono essere …

Seth's Blog

Marketers that fail are often impatient and selfish.<p>Impatient, because they won't invest in the long-term job of earning familiarity, permission and …

4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

It’s the holiday season again, and while certain sectors may be winding down, online sellers are revving up their retail strategy.

Retail

Is Emotion Necessary To Make More Sales?

Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V commercials, and …

Quella linea sottile tra informazione e pubblicità

Il famoso rompicapo in cui ci si chiede se sia nato prima l’uovo o la gallina potrebbe oggi essere applicato al giornalismo. In questi termini: sono …

Here's What The Marketing Organization Of The Future Should Look Like

2020 isn’t the future; the future is now. Every day, the look and feel and function of marketing is transforming radically—and so the means to keep up must be transforming too. Marketing organizations that aren’t restructuring to meet the demands of 2020—of today, for that matter—will be left by …