Tanya Malhotra

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Integrating CRM and Marketing Automation Platforms

Kevin Quiring, managing director of sales and customer service in North America for Accenture, works with the business management and technology …

Big Data

Macala Wright: How Brands Design Customer Experiences Of The Future

Available to Premium &<br>Purple Members<p>A conference celebrating innovation in brand experience, retail experience and consumer culture.<p>Bobby Jones, …

What It Takes to Be the Customer's First Choice

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>To get exceptional results in sales, you must gain an understanding of people, what they want and not only build trust, but also certainty with them. Old school selling was simply based on understanding the customer's needs and building …

Selling

The CRM Of The Future Will Recommend New Customers To You Automatically

“No Software.”<p>Before Salesforce, CRMs were clunky, poorly designed, and expensive. Companies looking to build efficient sales teams had to buy Siebel, SAP, or one of the other vendors with huge hardware and setup costs. To get a sales team automated would have easily cost hundreds of thousands of …

Engaging Consumers In A Multi-Screen World

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen …

Customer Intimacy, Meet Operational Excellence

What is more important to company success, a strong external focus on customer experiences or an internal focus on effective and efficient operations?<p>Of course, it’s a false dichotomy — you need both. I described in an earlier post how Tesco worked for years to improve its supply chain …

Home Run Business: Home is Where the Profits Are

The kitchen table may double as a first office for many entrepreneurs who launch their businesses at home. The key to success in those early days may …

The Small-Business Owner's Guide To Social Media

I know what you're thinking: This social media thing might not be a fad ...<p>Even though social media may be with us for good, it's also evolving, and …