Tan Pan

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IKEA Launches HomeKit Support for Trådfri Smart Lighting System

After multiple false starts and delays, IKEA today has updated its Trådfri iOS app [Direct Link] with a note that states the company is finally rolling out "Apple HomeKit integration for voice control of your lights with Siri" (via <i>Macerkopf</i>) [Google Translate].<p>After updating the Trådfri gateway, …

Home Automation

Amazon adds an AR shopping feature to its iOS app

Amazon today is introducing a new feature called AR View that lets customers visualize online products in their own living space, using their smartphone camera. Launched today in the Amazon app for iOS devices, AR View offers the ability to view thousands of products for the home or office – …

Augmented Reality

A Heat Sensitive Edition of ‘Fahrenheit 451’ That Can Only Be Read by Applying Fire to the Pages

<i>Fahrenheit 451 – the temperature at which book paper catches fire, and burns…</i><p>Super Terrain, a really creative publisher in Europe, is printing up …

Ray Bradbury

This epic presentation forecasts the future of tech and media

Augmented reality is a nascent industry, but it will eventually become a $70 billion business, according to top business consultant Michael Wolf.<p>That's just one of numerous predictions Wolf has for the future of the tech and media industries. He's also bullish on smart speakers and digital …

Media Industry

This Guy Is Living at Helsinki Airport for 30 Days for TBWA’s #LifeInHEL Campaign

He is so not leaving on a jet plane.<p>In what’s being billed as the world’s longest layover, Chinese influencer Ryan Zhu will be living at Helsinki …

Advertising Industry

YouTube’s new ad tech automatically personalizes ads, can now target using Google Maps, app install data

YouTube today introduced a series of new tools for marketers, one of the more notable being “Director Mix,” a technology that allows a company to create thousands of video ads tailored for different audiences all using a single creative asset. That is, the advertiser could upload a number of …

Google Maps

This bag of chips can sense if you've been drinking and call you an Uber

Tostitos' new bag wants to chaperone your Super Bowl party.<p>In honor of the big game, the chip maker is launching a special-edition version of its …

58 Mind-Blowing Digital Marketing Stats You Need to Know

While there are several forms of traditional marketing including print, radio, and television, statistics show that digital marketing is taking over …

Marketing

Netflix’s Use Of Big Data: Lessons For Brand Marketers

AdExchanger |“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's …

Marketing