The landscape of managed travel and compliance is changing. Millenials currently make up 20% of the American workforce according to the U.S. Bureau of Labor Statistics and this figure is estimated to increase to 40% by 2020. The social media revolution has shifted the power from corporations to consumers and employees – particularly in the travel industry. In this new environment, enforcing policy mandates and shaming travelers for making the wrong choices is quickly losing its effectiveness. Organizations must adopt new and innovative strategies to engage people in order to meet their corporate travel objectives.