Tal Meshulam

48 Flips | 9 Magazines | 5 Following | 2 Followers | @talmeshulam9 | Keep up with Tal Meshulam on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tal Meshulam”

The Twilio IPO dust has settled, and things are looking good for the company

Investors were eager to get in on the developer-focused messaging service that looked to end the tech IPO drought, and shares shot up to potentially inflated highs at launch. Shares more than doubled from the $15 initial offer and have settled around the $40 range.<p>But according to JPMorgan and …

Snapchat users now spend 25 to 30 minutes every day on the app, and it's trying to attract the TV money because of it

The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.<p>Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes …

Why do people go bald? Science finally has an answer

If you were wondering why your hair was looking somewhat less lustrous than in previous years, we finally have an answer for you: it's because your …

(VIDEO) TruOptik Helps Broadcasters Target BitTorrent Users With Ads

LAS VEGAS -- Historically, Hollywood has fought P2P piracy with legal action. But what if studios and channel operators could solve the download problem with advertising?<p>That's what TruOptik thinks could happen. The Stamford, CT, company's technology employs "census-level measurement of …

Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young

A study by the Interactive Advertising Bureau and Ernst & Young says the interactive advertising industry in the U.S. is losing $8.2 billion a year to fraudulent impressions, infringed content, and malvertising.<p>To stop the losses, the IAB and EY say companies must “fix badly designed business …

Instagram reportedly testing multiple account support on Android

Instagram could be getting ready to support multiple accounts, at least within its Android app. It’s said that within version 7.12 of the app, you can add accounts or create new ones, which could mean that soon community managers will find it less stressful to manage a company’s Instagram …

Flash Sales Site SportPursuit Scores £9.5M Series C

SportPursuit, the flash sales site for ‘premium’ outdoor and sports gear, has raised £9.5 million in Series C funding. Investors this time around are Scottish Equity Partners (SEP), Grafton Capital, and existing backer Draper Esprit, bringing total funding for the London-based company to just shy …

12 Ways To Make Microsoft Word Documents Look Great

If your resume always comes out of Word looking terrible, then pay attention.<p>Gone are the days when Clippy would pop up, offer to help you write a letter when you were typing up a resume, and generally insist on improperly formatting your Word document. Still, we haven't come <i>that</i> far. If you stick …

Typography

Berlin And Tel Aviv Should Work Better Together

Zoe Adamovicz Contributor<p>Zoe Adamovicz is a co-founder at Xyo<p>“Germany is the fourth-largest GDP in the world and only an hour timezone away from Israel, and yet most Israeli entrepreneurs strive to collaborate with San Francisco, with 10 hours difference, and 20 hours flight. This is silly,” Eden …

Capitalize On Social Media With Big Data Analytics

Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true …

Big Data

(VIDEO) Xaxis Deal 'Critical' To AppNexus' Future: CEO O'Kelley

Last year's deal in which WPP's Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of the Swiss Alps.<p>"For five years, we had a good relationship," AppNexus CEO Brian O'Kelley tells Beet.TV in this video interview. "Last January in …

Ubisoft Has Sold Over 1.6 Million Copies of South Park: The Stick of Truth

The license-based RPG reaches a sales milestone.<p>South Park: The Stick of Truth has sold more than 1.6 million copies.<p>Ubisoft unveiled the sales …

Skip Googling With Facebook’s New “Add A Link” Mobile Status Search Engine

Mobile link sharing is a clumsy rigmarole of app switching and copy & pasting. So to get more people posting links, Facebook is testing an in-app keyword search engine that lets you find websites and articles to add to your status updates.<p>Alongside buttons to add photos or locations, some iOS users …

Relevancy Data Improves Ad Targeting By Analyzing The Content Of Online Videos

I bet we’ve all had moments when we’ve stared at a random, irrelevant ad and wondered: “Why the heck am I being forced to watch this?” Well, a company called Relevancy Data is working to make those moments a thing of the past, and it’s taking the stage today as part of the Startup Battlefield at …

5 tips to write the best online dating profile, from writer Dave Eggers

On Saturday, author and editor Dave Eggers helped San Franciscans increase their chances of a lifelong match by editing their online dating profiles at a National Independent Bookstore Day event at Books Inc. in the Castro district.<p>Eggers became famous with his 2000 autobiography, "A Heartbreaking …

Why You’ll Hate the Apple Watch And The Important Business Lesson You Need To Learn

<b>Editor’s Note:</b> <i>Nir Eyal is the author of</i><i>Hooked: How to Build Habit-Forming Products</i> <i>and blogs about the psychology of products at</i> <i>NirAndFar.com</i><i>.</i><p>If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature …

Google Now Lets You Install Apps from Search on Android

Google is adding a new feature to its search engine that will likely please Android developers – Google will now recommend that you install apps straight from search.<p>Google introduced App Indexing in 2013, which allowed developers to list content from their apps right on the search engine. It …

Mobile Marketing Automation: How to achieve mobile marketing success (webinar)

<b>Join us for this live webinar on Wednesday, April 22 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.</b><p>With almost 2 billion people on mobile devices now, we’re not long from a day when that number will double. It’s why brands set on engaging customers more deeply have invested heavily in …

Snapchat Is No Longer Selling Its Original Ad Unit, Brand Stories

Brand Stories are gone -- for now.<p>Snapchat is making a few tweaks to its six-month-old ad business.<p>The company has stopped selling Brand Stories, the first type of ad it released last fall, according to multiple people familiar with the move. Brand Stories are the equivalent of sponsored stories, …

Google Says Go Mobile or Go Home

If your website doesn't pass the Google Mobile-Friendly test, your chances of being seen by users of mobile devices is about to go down. Way down. And it could seriously cost you.<p>On February 21st, Google announced that beginning the week of April 21st they would begin to downgrade sites that are …

SIT: Israel's Answer To Design Thinking?

Back in college, there was a little button – a collectible — that was popular among the more progressive folks on campus, and it would have been a meme if the age were not pre-digital. It was about the size of a quarter, black type on yellow, with the following words: “Question Authority.” Simple …

Mobile marketing: winning at ‘brandvertising’

Mobile marketing is growing by leaps and bounds, but the lingering question in many brands’ eyes is whether that growth isn’t mostly jiggly Game of War: Fire Age ads intriguing with Clash of Clans loyalists to pull a Benedict Arnold.<p>In other words: Can traditional brand advertising work on …

Tapstream unifies deep links and deferred deep links, connecting mobile web and mobile apps

Mobile user acquisition startup Tapstream has unified both deep links into existing apps on your phone or tablet and deferred deep links into a single solution, which it says will make navigating mobile apps more like navigating the web.<p>The result, CEO Slaven Radic says, is a jump in LTV and a drop …

Grim Fandango Remastered review – welcome to the afterlife

It is hard to escape the heady air of nostalgia that comes with playing <i>Grim Fandango Remastered</i>, but regardless of happy memories of the original 1998 release, even by today’s standards it remains a brilliant work. This updated edition offers a gameworld that gracefully blends the tropes of film …

Art Deco

How This 25-Year-Old Made $66,000 In A Month By Teaching An Online Course

"When I got home, my dad was super nice and bought me an iPhone 4, and it was my first introduction to apps," the 25-year-old remembers. "I was like, 'These things are crazy! They can do anything!'"<p>Since that first introduction, Walter, who graduated from Brigham Young University with an …

12 Books That Jeff Bezos Thinks Everyone Should Read

Brad Stone details as much in "The Everything Store," his book about Amazon.<p>"Books have nurtured Amazon since its creation and shaped its culture and strategy," Stone writes. "Here are a dozen books widely read by executives and employees that are integral to understanding the company."<p>We've listed …

Jeff Bezos

92% Off the White Hat Hacker Bundle

Become a Web security expert and take your career to the next level, with the ultimate bundle to learn about protecting your WordPress projects, web apps, local networks and Mac desktops.<p>Learn from experts in the know with over 40 hours of video as they take you through the ins and outs of ethical …

YouTube's Most Massive Star Makes Millions Of Dollars — Now He Wants His Own Network

Felix “PewdiePie” Kjellberg is YouTube's biggest star with nearly 30 million subscribers on his channel, where he makes videos about playing video games. He rakes in $4 million a year in ad sales.<p>Now the star, who hails from Stockholm, is looking to leave Maker Studios in December in search of his …