Taleb

23 Flips | 2 Magazines | 2 Following | @taleban | Keep up with Taleb on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Taleb”

CMOs: Let's Give Up On Advertising And Do These 6 Things Instead

Everyone knows there’s enough change in marketing today to put corporations everywhere on edge, but there are a few big things happening that are providing a clear path to the future.<p>One of them is the momentum in advocacy marketing. Nothing has more potential to increase sales, customer loyalty …

Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers

Know your influencers from your advocates. And engage them. Here’s why–and how.<p>There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns.<p>Before we join the discussion, we had better be clear what the differences are between these two …

What The Heck is Wrong with… Mission and Vision Statements?

Let’s face it; most company mission and vision statements are horrendously bad. They are wordsmithed to the max in long-drawn meetings where in the …

Agile marketing: the 70:20:10 rule

<b>One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and</b> …

Marketing

The Science Behind Why Content Gets Shared

Why do memes become memes? Because humans are bored and emotional. (Okay, yes, it’s more complicated than that.)<p>“People don’t share commercials,” author Scott Stratten once wrote for us, “they share emotions.”<p>That’s a line from his piece last year that debunked the idea of making a<br>hard-sell …

How Fashion Brands Are Using Vine

The fashion industry immediately embraced Vine, Twitter's 6-second video app, after it launched in February. It was no surprise Vine was suddenly so …

Create Loyal Customers and Raving Fans With Just Your Website

How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your …

What Top Marketers Do Differently

Some 39% of leading marketers are capitalizing on Big Data and adjusting real-time offers based on customer wants, needs, and preferences, according …

In Search Of Brand Coherence...

Give your Brand a “Personality Test”

Have you given your brand a “personality test” lately? When you think of big brands that stand out, what comes to mind—just their product, or how …

Why you need repetition in your content strategy

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>July 04, 2013<p>One of content marketing's biggest challenges is coming up with new material.<p>One …

Visual Design

"Ad Retargeting" cartoon | Marketoonist

If you have the feeling that ads are stalking you more than ever, you’re right.<p>Facebook pioneered advertising based on social signals (clicking “Like …

Social Media: Why it’s a Big Fat Waste of Time and Money!

by Clayburn Griffin | July 10, 2013<p>Kate chuckled as she repeated the reporter’s question: <i>“Do we have a social media strategy? Of course we do! To get</i> …

Public Relations

The Business Case for Building Real Relationships with Customers

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be …

Shared Vision and Commitment to Purpose: The Foundation for Community

Reading Time: 2 minutes<p>Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that …

Integrated Marketing Management The Big Picture in One View

Having the right perspective matters in marketing. In particular, having the big picture view in mind while focusing on issues at hand or dealing …

3 fundamentals of a successful social selling strategy

One of the most pervasive mantras on the social web is “don’t sell.” And it is certainly true that anybody out there shilling every day on Facebook …

BBC Autos Joins the Flipboard Garage

Inside Flipboard / May 31, 2013<p>News junkies rely upon the BBC to deliver authoritative journalism told from a uniquely British perspective. Gearheads …

Road & Track: A High

Inside Flipboard / July 2, 2013<p>Car magazines are a lot like the subject they cover: This year’s models often look shiny and new, but true classics …

Phone out of juice? Scientists want to recharge it with urine

It's a liquid gold rush! Scientists find yet another way to power our smartphones (and other devices) with pee.<p>Gotta pee? In the future, you might think twice before you flush that valuable power source down an ordinary drain. Scientists at Bristol Robotics Laboratory in the U.K. figured out a new …

Messaging