Everyone knows there’s enough change in marketing today to put corporations everywhere on edge, but there are a few big things happening that are providing a clear path to the future. One of them is the
Know your influencers from your advocates. And engage them. Here’s why–and how. There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns.
Why do memes become memes? Because humans are bored and emotional. (Okay, yes, it’s more complicated than that.) “People don’t share commercials,” author Scott Stratten once wrote for us, “they share That’s