Talal Alkahtani

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Beware Of Shiny Objects: Why Email Marketing Trumps Social Media

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social</b> …

How to Drive Social Media Traffic to Your Landing Pages

Posted by AdStage in Advertising, Social<p>Many companies strive hard to grow their social media followers, but those efforts don’t always translate to …

Online marketing done the smart way: save costs without scrimping on effectiveness

Web marketing has come a long way from the tacky, blinking banner ads on AOL and Yahoo to laser targeted ads delivered through search engines, email, …

The Complete Beginner's Guide to Facebook Marketing

Don’t you think it’s time to take it to your competition? Are they already Facebook marketers? Do you want to become part of Facebook? Would you like …

Easy Ways to Use Instagram for Social Business

While the hugely popular social media channels like Facebook and Twitter have been hogging all the limelight, Instagram has been quietly working its …

Social Media

How startups can turn LinkedIn into the ultimate marketing tool

Thinking of LinkedIn as just an online resume is a big mistake. Read on to know how it can take your business to a whole new level

What’s New in Social Media: February 2015 Edition

• Pew Research Center has released findings from their updated survey on social media usage and user demographics.<br>• Twitter's New Video Feature is Only a …

An Idiot’s Guide to Building Relationships with Customers Using Social Media

The success of an ecommerce site does not end with converting visitors into customers. In fact, making a sale is just the beginning.You want to keep …

Social Media

WhatsApp: the secret weapon for small businesses

Why WhatsApp could do more for your business than Facebook or Twitter<p>WhatsApp, the social messaging service acquired by Facebook for $19bn last year, is arguably the world’s fastest-growing communication app.<p>It has more than 700m monthly active users and carries 30bn messages per day, double …

Five Killer Tips to Dominate Your Social Media Marketing

Social media marketing is on the minds of every personal brand and business today. With over 1.4 billion users on Facebook and another 500 million …

10 Digital Marketing Templates for Lightning-Fast Execution

<i>This post was originally published on The Content Marketeer</i><p>Creating a steady stream of content that speaks to buyers and propels them toward purchase isn't always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft …

Travel Marketing, from Social to Digital

Together with Facebook, consulting firm <b>Deloitte</b> recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to …

Social Media

Minimum Viable Marketing for Startups

So you launched your startup. Congratulations. Now the hard work starts.<p>You’re busy, really busy, working on the product, building your team, finding …

6 Best Practices for Working From Home

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>More and more entrepreneurs are working remotely. They may have an "office" at home, in a co-working space or even at the nearest coffee shop. Fortunately, technology has allowed everyone -- even entrepreneurs who commute to a traditional …

Productivity

The Best Careers for Your Personality Type (Infographic)

Are you an introvert or an extrovert? A thinker or a feeler? All these things make up your personality type – and have a huge effect on what career path is right for you.<p>An infographic created by Truity Psychometrics, a provider of online personality and career assessments, matches personality …

Jump Start Your Business With This 5-Step Tool

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want to jump start your business, we have a tool that can help. It is called cycle-time reduction.<p>Making improvements in cost, quality and timeliness all at once is like hitting the trifecta in business. It may seem improbable that …

Entrepreneurship

7 Key Steps to a Growth Strategy That Works Immediately

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If only half of startups survive more than five years and only one-third make it to 10, what’s the one thing you could do to ensure your company is sustainable? The answer is to create a growth strategy for your business, of course.<p>A …

Business Strategy

How 'Micro Marketing' Can Create Macro Results for Your Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.<p>Marketers regularly throw away money on Super Bowl ads, promoted social media posts and bot traffic. The …

Marketing

5 Plays That Make Your Email Marketing Score

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Super Bowl XLIX is only a few days away and, with “Deflate-gate” for the Patriots and Marshawn Lynch’s camera presence for the Seahawks, it’s hard to avoid thinking about football, fan or not. But more than controversy or funny antics, …

Marketing

7 Steps for Establishing the Right Business Model

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the …

Small Business

A Family Business for People on the Move

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brooke and Les Wilson are franchisees of Two Men And a Truck. The franchise started as a family business, and has grown to an international organization with more than 240 franchise locations. Les started with the company as a mover while …

Family Business

3 Ways to Use Social Media to Build Rapport With Your Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it …

Social Media

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether everyone is willing to admit it or not, most of us experience that happy fuzzy feeling when someone we respect engages with us on social media. These interactions aren’t only good for your self-confidence, they’re important …

Social Media

3 Secrets of Building a Personal Brand From a Marketing Master

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are a lot of people out there that claim to be branding experts, but very few that have done it as effectively as Neil Patel. From his personal brand alone he's been able to build multiple million-dollar businesses (and speaks about …

Marketing

4 Pointers for Getting the Most Out of Meetings

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ll make this short since we have limited time.<p>Don’t you wish people said that as they started meetings? Have you been in meetings and wondered why you were there -- what you were actually solving or agreeing to or why the group was …

Time Management

3 Ways to Boost Word of Mouth and Referrals for Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any professional business-services firm how they get their business and nearly all will tell you “word of mouth.” It is far better than advertising or any other traditional method of business development.<p>While WOM is great and speaks …

Business Development

7 Interview Questions To Help You Hire Superstars

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re a two person startup still operating in your garage or a 500-person corporation, one thing should remain consistent: your focus on hiring superstars.<p>When my co-founder Eddie Machaalani and I started our commerce platform …

Employment

29 essential tools for social media marketers

Infographic on how to make your marketing more productive<p><b>Target audience:</b> Nonprofits, cause organizations, foundations, NGOs, social enterprises, …

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to Pay-Per-Click Advertising<i>, internet marketing expert Richard Stokes helps you master advanced search engine strategies from top search engine marketers to increase your sales. In this edited excerpt, the</i> …

AdWords