Theophilus Daniel

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How Many Social Media Users Follow Brand Pages? [Infographic]

With Instagram opening up its ad platform to more brands, many marketers are in the process of re-assessing how they can utilize the platform to best …

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Social Media Marketing

I Can't Get No Satisfaction: The End of Angry Customers on Social

It's as if the two main social media outlets that clients use to speak to brands were in cahoots. Two months ago, Twitter allowed users to send …

Customer Experience