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Arby's: Always-on listening, engagement our secret to success on Twitter

It starts with what our customers are saying.<p>Social listening is the foundation to our approach on Twitter. As our new CMO Rob Lynch says, “Our …

The new age Of – Cyber Security Threat Assessment “DDoS Testing” vs “Penetration testing”

<b>Introduction</b><p>I have addressed with brevity pentesting in this article and mainly focused on “DDoS testing”. The reason being, I believe pentesting is …

Flock mentality: Twitter uses the World Cup to give people a reason to sign up for its service

Twitter's flock isn't growing fast enough. That sentiment has been repeated ad nauseum, and is often called the biggest problem the not-so-newly …

Native Ads Now Available For All MoPub Publishers

<b>A complete solution for direct sold and exchange traded native ads, delivering the same control and transparency to publishers that we are known …

Study: Exposure to brand Tweets drives consumers to take action – both on and off Twitter

For some time now, we’ve been closely studying the size and reach of conversations about two popular topics among our users: TV and brands. But until …

Introducing language targeting

Twitter is a platform where users from across the world come together to engage in live, public conversations. Advertisers can participate in these …

Four ways moms connect on Twitter

Moms are master multi-taskers. They juggle kids, partners, jobs, chores, meals, shopping — the list goes on and on. According to our research, they …

Three tips to engage sports fans on Twitter

The fans and the players.<br>The rivalries and the rituals.<br>The thrill of victory and the agony of defeat.<p>Whether you cheer for the Dallas Cowboys, …

Introducing the website tag for remarketing

In December, we announced the web approach to tailored audiences to give advertisers the ability to connect with recent website visitors on Twitter …