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Plan your next trip!給夢想環遊世界的你,30個一生都該嘗試的旅行體驗 ‧ A Day Magazine

A Day Magazine 時尚生活雜誌<p>A Day Magazine 時尚生活雜誌<p>"She knew that she was formed by God's hands, dreamed up in His heart, and placed in this world for a …

How to Bring Your Employer Brand to Life, with Natalie Mellin of King

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? …

Complete Guide to Creating a Simple Yet Effective Social Media Editorial Calendar

<i>Learn why a social media editorial calendar is important and how to implement one in four simple steps.</i><br>___One of the best ways to <b>save your limited</b> …

Ever Choose a Nail Color Because You Like the Name? You’ll Want to Read This.

One of the most fun things about wearing and shopping for makeup is seeing all the creative names your favorite brands—in particular, nail polish …

5 Tools to Monitor Your Online Reputation

Do you know what people are saying about you?<p>Are you checking your company’s social mentions daily?<p>Finding and addressing negative reviews and …

Social Media

10 Mobile Marketing Statistics to Help Justify Your Budget

At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions or widespread internal buy-in.<p>Either way, budget management is a critical aspect of your role as a marketer, or soon will be at …

So Cool! This Hong Kong–Based Artist Makes Sculptures Out of Lipstick.

Naturally, we love anything and everything that has to do with lipstick. So when we came across the Hong Kong–based multimedia artist May Sum and her …

How To Think Like A Master Content Strategist

I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). But what if your business can’t support a full-time content strategist? Can you develop a system that helps you …

5 Reasons Your Business Should Use AdWords

Back on October 23, 2000 Google changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue off of its advertising program. Today, we know this as Google AdWords. And, it’s become a vital …

Zappos Offers Stylist Tips Based On Your Instagram Selfies

If you post a selfie with the hashtag #NextOOTD, a real live stylist will offer shopping recommendations. It’s the latest in a growing trend of personalized fashion e-commerce.<p>The latest product of the happy marriage between fashion commerce and social media is Zappos’s new Instagram-based …

UK retailers adopt Beacons technology in shopping centre first

en_GB<p>article<p>A shopping centre on the south coast has become the first in the UK to adopt the proximity-based marketing tool Beacons, offering …

Korea is Asia’s key test market for global tech companies, including Facebook

There has been much talk about Facebook’s inability to crack the tough, localized Asian market, but in an interview with Facebook’s top brass in Korea, this situation seems to be improving.<p>Korea <i>is</i> a key test market for Facebook, and this should send a message to other global tech companies hoping …

Op-Ed | Don’t Write Off Fashion Bloggers

The organisers of New York Fashion Week aim to clean up an event that “has been swarmed with fashion bloggers, street-style photographers and fashion …

The Creative Class | Shona Heath, Set Designer

BoF enters the magical world of set designer Shona Heath to discuss her fairy tale work, collaborating with Tim Walker and rendering her unfettered …

Yahoo’s Geek Goddess

As one of Google’s highest-ranking women, Marissa Mayer became a Silicon Valley superstar, but inside the search giant her dazzle sometimes wore thin, with colleagues rebelling against her imperious style. In the wake of Mayer’s jump to run the struggling Yahoo, Bethany McLean asks whether she will …

For Brands Big and Small, Fashion Archives Can Be a Powerful Asset

Fashion brands, both emerging and established, have been investing significant resources in building and maintaining their archives. BoF investigates.<p>…

The Burgeoning Business of Fashion Education

A career in fashion is a more visible and viable option than ever before. As a result, interest in fashion education is booming and a range of …

Gap Ad Featuring an Indian Model Goes Viral After Racist Vandalism

A Gap ad featuring a Sikh model went viral after being vandalized with racist comments. The company reacted admirably, but the incident proves our …

These Photos Of Threadbare Stuffed Animals Will Break Your Heart

Photographer Mark Nixon’s Much Loved series poignantly examines the beloved toys of our childhoods.<p>In Margery Williams’s classic children’s book <i>The Velveteen Rabbit</i>, a stuffed bunny is transformed by the Nursery Fairy into a real rabbit for having earned the love of a child. In his new book <i>Much</i> …

Books

Brands Treat Twitter Users for Halloween

“Real-time marketing” is all the rage, to an unfortunate degree in some instances. But a few brands are actually doing a decent job of making …

6 Branding Lessons From Eurostar’s First-Ever Creative Director

Christopher Jenner defines a new role for railways and re-thinks the way we brand travel.<p>“The train that goes under the sea,” is how South African born Christopher Jenner describes Eurostar, the high-speed rail service linking London to Paris and mainland Europe. At the age of 42, the founder of …

michaelfranke

Light Painting Evolved: Introducing the Pixelstick | Colossal

<p>Designed by Duncan Frazier and Steve McGuigan of Brookyln-based BitBanger Labs, the Pixelstick is a fancy new gadget for creating long-exposure …

20 Funny Tweets Your Brand Should Take Seriously

It's hard out there for a brand. On Twitter, that is.<p>The 230 million-strong Twitter community isn't exactly known for being exceptionally welcoming …

Real Life Instagram by Bruno Ribeiro

Posted by<p>Art Main<p>View Photo Gallery<p>here<p>Traditional photography with actual cameras has gone way of the handy camera we all have on our smartphones. …

Furniture

Why Condé Nast Felt It Had To Stop Using Interns

Yesterday Condé Nast announced it was shutting down its internship program. A spokeswoman for the company, Patti Rockenwagner, confirmed the news this morning, but declined to elaborate on the reasons behind the decision or even say how many of the company’s magazines have been relying on interns. …

Study: Making Direct Eye Contact Is Not An Effective Way To Persuade

Few popular beliefs are as unshakable as, “If you want to influence someone, always make direct eye contact.” But new research suggests that this bit of sturdy pop lore is hardly gospel – in fact, in many circumstances a direct gaze may result in the exact opposite effect.<p>Researchers from Harvard, …

The Top 10 Workplace Trends Of 2013

This year, through primary research through my company and secondary research by a variety of trusted sources, I’ve tracked ten major workplace trends affecting the world of work. They focus on the generational shift, the rise of freelancing, the skills gap and more. From a professional …

The voices behind Disney's best characters through history

Walt Disney Company

Threadmason

Founded by Georgetown alumni Vincent Ko (head of social business at Panda Sunglasses) and Jake Huston (former mobile strategy consultant), Threadmason—a brand which launched their Kickstarter campaign today—offers a highly innovative take on how men will buy their clothes. Tired of buying T-shirts …

11 Hidden Messages in Company Logos

When Wendy's redesigned its logo in 2013, the company insisted the word "MOM" in the collar was unintentional. But plenty of other logos contain …

Robin Williams