Sylvie Verbruggen

74 Flips | 12 Magazines | 1 Like | 5 Following | 5 Followers | @sylvieverbr77j8 | Keep up with Sylvie Verbruggen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sylvie Verbruggen”

Yep, This Guy Went Surfing On A Motorbike And It’s Awesome

The traditional response to someone who says they want to ride their motorbike into some of the world’s most dangerous waves off Tahiti might be a hearty dose of medication, but thankfully, DC Shoes instead helped motocross stunt rider Robbie Maddison make it actually happen.<p>Maddison ended up …

See How Kids Use Lego To Help Build Singapore’s City Of The Future

On August 9, 1965 the government of Malaysia granted Singapore its independence, and since then it’s become one of the largest commercial and financial centers in the world. Not to mention a global leader in chewing gum hate.<p>To mark the 50th anniversary of independence, the city-state is …

The Six Most Revealing Types Of Interview Questions

More companies are conducting culture interviews to build cohesive teams that match the feel of the office–not just the job description.<p>Looking at someone’s education and background can be helpful when screening job candidates, but the best indicator of who’s the right fit can’t always be found on …

How To Decide Once And For All If You Really Need That Meeting

We’ve all suffered though pointless, never-ending meetings. Thankfully, there’s a foolproof way to figure out if you really need to meet.<p>Meetings are the new email: we’ve got too many of them, and too much time is spent sorting through productivity-zapping chaff before getting down to real …

What Could Google Do — for News?

Google, I’m hearing, wants to help save news. Good on them. But that should not mean saving old newspapers in old Europe. Instead, it should mean …

How The Larry Pages Of The World Get Their Big Ideas

Pro tip #1: Play with Lego.<p>In a February 2014 interview with Dr. Paul Jacobs, the then CEO of the wireless technology company Qualcomm and now its executive chairman, it dawned on me that there were common threads among the world’s leading innovators that no one had yet defined.<p>First, it may sound …

6 Ways Your Office Design Is Bumming Everyone Out

If you’re making people sit in poorly lit, scrunched-together spaces with no potential for chance encounters, it’s time to rearrange.<p>Today, the average worker is working in a space with 1960s design and thinking, says Rex Miller, coauthor of the book <i>Change Your Space, Change Your Culture</i>, because …

Adobe’s Kickbox: The Kit To Launch Your Next Big Idea

This red box gives you $1,000, a bar of chocolate, and the opportunity to take your company by storm.<p>There’s a great scene in <i>Family Guy</i>. Peter Griffin has just won a boat. But upon redemption, he’s offered something else: A mystery box. He explains to Lois, “A boat’s a boat, but a mystery box could …

MIT Invents A Magic Lens That Combines All Your Screens Into A Single Experience

With THAW, smartphones can seamlessly interact with what’s happening on laptop and tablet screens. And that’s only the beginning.<p>When we need to send a command or a file from our smartphone to our laptop, we do it through menus. But imagine if we didn’t have to send something to another device by …

5 Social Good Business Trends To Watch In 2015

Recycling goes upscale. Reuse becomes aspirational. Take a look at the social good trends that will help companies market their brands this year.<p>It’s the start of the new year, and everyone is wondering what is ahead. Questions run the gamut from “Could it be as bad as last year?” to “What kind of …

Sustainability

The Secrets Of Generation Flux

How brilliantly managed chaos sparks success inside Nike, Box, Cisco, Foursquare, Intuit, and more.<p><b>If Wes Anderson ever</b> conjures up a hipster mad scientist, he’ll look a lot like Aaron Levie, the cofounder and CEO of an Internet company called Box. Levie’s a mess of jangly nerves, topped by a wild …

Marketers: How to Define Your 'Internet of Things' Strategy

The hoopla emanating from CES in Las Vegas is doubtless troubling execs anxious not to be seen as missing out on the next big thing. From smart …

Internet of Things

Interactive Billboard Picks Out Passing Porsches for Ego-Stroking

You and I know Porsche as a company dedicated to building enthusiast vehicles, but to the general public, Porsche drivers have, well, a bit of an image problem, coming across as rich, snobby, entitled, or worse. Ooh! Media, an Australian ad agency, has a smart billboard with a nifty trick that, …

Porsche

Three-quarters of ad campaigns in 2014 failed to deliver results

<b>75% of marketing and ad campaigns in 2014 failed to meet management’s expectations.</b><p>Recent research by The Fournaise Marketing Group measured the …

Mr Peabody & Sherman try to find theater audiences on Netflix

Advertisement<p>3 Comments<p>“Daddy, why don’t you believe me?”<p>My 6 year-old daughter was getting increasingly upset, and trying to explain Netflix’s (S …

Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money

All she has to do is press the re-Vine button to share a sponsor's video with her followers and an advertiser will cut her a large check.<p>Giraldo is a star on Vine, the Twitter-owned video platform that launched in January 2013. There, millions of people post 6-second clips and share them with the …

What 10 Brands' Terrible Websites Looked Like When They Launched In The 1990s

But once upon a time, brands were not nearly as tech savvy.<p>We used the Wayback Machine, which archives old websites, to dig up the truly terrible sites brands like Coca-Cola and McDonald's had when they first launched in the mid-90s. Remember, these sites were built back in the day when no one …

Ellen DeGeneres Was Caught Cheating On Oscars-Sponsor Samsung With Her iPhone Backstage

Samsung was a major sponsor of The Oscars last night, and host Ellen DeGeneres used one of its phones to tweet the most popular Twitter photo of all time.<p>But backstage, she was caught cheating on Samsung with her iPhone. MarketingLand's Danny Sullivan poured through her tweets and found many posts …

DuvalGuillaume Frustrates Belgian TV Viewers With Spinning Buffer Ball

More often than not when you are video content online, you suffer the dreaded spinning circle buffering icon. You've come to accept that this is …

You’re not ready for content marketing

We can all agree that it would be a pretty poor strategy for someone to jump into the deep end of a pool without having mastered the doggie paddle. …

The Guardian’s Unusual Take on Native Ads

The Guardian is jumping on the native ad trend—but, in character for the British newspaper, it’s doing so in its own way. Today it announced the …

Ad of the Day: Samsung Inspires You to Stage Your Own Olympics

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still …

Brands Need to Know Their Purpose and What They Aspire to Be

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, …

6 Ways Twitter Stole the Oscars

Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the …

Google Turns Andrew Stanton’s TED Talk Into an Inspiring Oscars Ad

Those who stayed up to the (figuratively) bitter end of Sunday's Academy Awards telecast were treated to one of the strongest ads of the night—this …

How to create content that truly adds value

en_GB<p>article<p>Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t …

Marketing

Microsoft 2014 Super Bowl Commercial: Empowering

How to Stop a Social Media Crisis

It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation management.<p>Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis …

Making brands better by design

en_GB<p>article<p>Companies such as British Airways, SodaStream and GSK are putting design at the core of their marketing to positively impact consumers’ …

Marketing