Sydney Lina

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Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat

It’s been hard to ignore the meteoric rise of the private messaging industry over the past two months.<p>First came Facebook's jaw-dropping $16 billion …

The Future of Fashion Is Code, Not Couture, Says Designer

Designer Francis Bitonti's Brooklyn studio is an airy space filled with dress forms and lacquered desks piled with books. At first, it looks every …

'Need For Speed' Is Basically A Giant Ad For Ford's 2014 Mustang

We were able to check out a screening of DreamWorks' video game adaptation Monday.<p>Aside from the "Resident Evil" franchise, Hollywood hasn't had a good track record bringing games to theaters so I went in with pretty low expectations. After a long two hours and 10 minutes, I was left pretty …

New York State
Customer Experience

Ad People, Don't Get Stiffed by Dead Celebrities

In the world of advertising, these are great days to be a dead celebrity. Icons like Marilyn Monroe, Frank Sinatra (in the recent Jack Daniel's …

Search

FORTUNE — Four years ago, Ron Shaich, the CEO of fast-casual dining chain Panera, would drive his son to school and on the way pick up his breakfast and lunch at — you guessed it — Panera. Shaich was usually running late, so he’d call 10 minutes out from his local restaurant in Boston and place an …

10 Fitness Brands Winning on Social Media

Get the State of Social Marketing Report<p>Download<p>We’re emerging from hibernation into the height of tone-up season as days get longer and swimsuit …

Big Companies Cut Back on Everything But Ad Spending in 2013. Why?

Why would major U.S. corporations keep a tight rein on almost all costs last year -- except advertising?<p>By continuing their firm grip on hiring and …

Why Good Advertising Works (Even When You Think It Doesn't)

<i>From Best Buy to Old Spice, these 11 great spots show why Madison Avenue is still a $70 billion business</i><p>I was having dinner with friends the other evening, and one of the guests made a familiar statement. "I am not influenced by advertising," she said.<p>For those of us in marketing, this is a …

4 Types of Holiday Shoppers and How to Market to Them

Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are …

Connecting With Customers: How to Market to Their Emotions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the seventh in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Small Business

Report Slams Marlboro for Marketing to Teens Globally

A cohort of consumer advocacy groups are calling for Philip Morris International to end its global "Be Marlboro" campaign, charging that it knowingly …

Advertising

The Weird Way Brands Are Winning People Over On Twitter

JCPenney, Denny's, DiGiorno. The proof is in the pizza—Weird Twitter's gone normal, and in a fittingly weird twist on the "if all your friends jumped off a bridge, would you?" hypothetical, it's actually working.<p>The bridge in question is what some people would call sanity, others, standard social …

Media Industry

Don't Trust The Pictures Hotels Post On Their Websites

Professional reviewers from hotel review website Oyster visited vacation properties from Barbados to Boston, and the photos they took didn't quite match up with the online fantasy.<p>If you're thinking of booking a warm getaway as the cold weather sets in, let these "photo fakeouts" serve as a …

Dominican Republic

How Some Brands Tried To Take Advantage Of The Miserably Cold Weather

Airlines like Jet Blue were forced to close their gates in New York and Boston, most people stayed inside instead of going to a store, and even advertising agencies themselves faced problems — there was a "poo eruption" scare after some pipes burst in the offices of Chicago agency Leo Burnett (the …

Weather

What Willie Wonka Will Be Brushing With

"It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience." We're not talking here about a Whitman's sampler. …

Dessert
Wells Fargo

This Vending Machine Sells Fresh Salads Instead Of Junk Food

Chicago’s Garvey Food Court has a McDonald’s, a Dunkin Donuts and a vending machine that sells kale.<p>At the Garvey Food Court in downtown Chicago–a somewhat bleak place that Yelp reviewers call “sketchy” and even “scary”–there’s plenty of typical fast food fare. Dunkin Donuts, Popeyes, McDonalds, …

Health Groups Target Katy Perry for Marketing Pepsi

Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. On Tuesday, they plan to …

Marketing