Sydney Basil

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11 Major Rebranding Disasters And What You Can Learn From Them

Every company is defined by a few things: its name, logo, and brand identity. Successfully executing a change in any of those three areas can change the face of a company, whether freshening up the brand or signaling a new direction. Fail at that task, however, and you will likely have a public …

Customers

Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money

All she has to do is press the re-Vine button to share a sponsor's video with her followers and an advertiser will cut her a large check.<p>Giraldo is a star on Vine, the Twitter-owned video platform that launched in January 2013. There, millions of people post 6-second clips and share them with the …

Social Media

Barbie in Sports Illustrated? Time to challenge gender marketing to children

Toy manufacturer Mattel's recent marketing campaign in Sports Illustrated proves nothing quite kicks off an argument on the internet like the subject of children and advertising. Thanks to an advert taken out by Mattel, you can now get your scantily clad swimsuit edition advertised by Barbie.<p>When …

The Weird Way Brands Are Winning People Over On Twitter

JCPenney, Denny's, DiGiorno. The proof is in the pizza—Weird Twitter's gone normal, and in a fittingly weird twist on the "if all your friends jumped off a bridge, would you?" hypothetical, it's actually working.<p>The bridge in question is what some people would call sanity, others, standard social …

Social Media

Abercrombie Marketing To College Students Could Lure High School Customers

For the first time in decades, Abercrombie is going to market to an older audience, Jonathan Ramsden, chief operating officer and chief financial officer, told Lindsey Rupp at Bloomberg News.<p>"It's part of wanting to separate the brands more, take Abercrombie to more of a premium, with Hollister as …

Abercrombie & Fitch

Don't Trust The Pictures Hotels Post On Their Websites

Professional reviewers from hotel review website Oyster visited vacation properties from Barbados to Boston, and the photos they took didn't quite match up with the online fantasy.<p>If you're thinking of booking a warm getaway as the cold weather sets in, let these "photo fakeouts" serve as a …

Dominican Republic

Why People Are Obsessed With Blue Bottle, The Coffee Company That Just Raised $25 Million

The company launched in 2002, when coffee enthusiast James Freeman began selling coffee at local farmer's market in California. Prior to that, he had no experience in the business world. Three years after, he opened a kiosk in an unlikely location — his friend's garage.<p>Now, 12 years later, Blue …

Coffee

How Super Bowl Advertising Turned Into a Packaged-Food Fight

Super Bowl viewers are about to get a serious case of the munchies. There are more packaged food and beverage companies advertising during the game …

Advertising

Health Groups Target Katy Perry for Marketing Pepsi

Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. On Tuesday, they plan to …

Coca-Cola, Keurig Maker Partner on Home Beverage Machine

The Coca-Cola Co. is getting into the home beverage-making business.<p>The soda giant today announced a deal with Green Mountain Coffee Roasters in …

Advertising

Do Walmart’s Sustainability Claims Actually Match Up To Reality?

When Walmart announced a set of sustainability goals in 2005–including a switch to 100% renewable energy and generating zero waste–environmental …

Fossil Fuels