SL

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Traditional and digital marketing are not mutually exclusive in Africa - SME

I am an advocate for digital marketing. It has been my bread and butter for many years now. However, I am disappointed at the slow rate at which the …

5 digital marketing trends to keep your eye on in 2016

In order to run a successful digital marketing business, it is important that companies stay up-to-date with the newest and upcoming trends in the …

Digital Marketing

Where Digital Marketing Fails – Missed Opportunity For Growth

Marketers continue to miss out on an enormous opportunity for growth. Many buy into content strategy and inbound marketing, but they’re often …

Content Engagement vs. Content Consistency vs. Content Variety!

Between content engagement, content consistency and content variety, where do you think your brand’s content is lacking? Which is your area of …

Content Strategy

Facebook

In the vast world that is digital marketing, there’s practically (and arguably) nothing you can’t measure. While this may appear as a great thing, it …

Social Media

IBM Closes Acquisition of ecx.io

IBM today announced it completed the acquisition of ecx.io -- a full-service digital agency headquartered in Dusseldorf, Germany – to join IBM …

How Will Google’s AMP Impact SEO?

How users interact with websites and navigate search engine results are becoming larger factors in SEO and website rankings. Search engines and …

Social Media

2016's top digital marketing trends

Step back for a moment and consider how marketing trends have evolved since 2010.<p>That’s the year I transitioned from journalism to content marketing. …

Digital Marketing Trends: Does Personalization Matter Anymore?

Personalization is one of the biggest digital marketing trends brands are targeting today. According to a recent report from Litmus, a panel of 20 …

Digital Marketing 101: DMP Dictionary

A data management platform (DMP) is an important part of an organization’s marketing strategy. We often talk about the lingo surrounding a DMP …

A Guide To Mobile Digital Marketing

Although you might understand the importance of having a mobile marketing strategy, you might be stumped on exactly what changes you need to be making to accommodate today’s mobile-heavy world. Most companies ensure they have a mobile responsive site and consider their mobile strategy a fait …

Digital Marketing Strategies Changing Pharma Sales Models

As patients continue to grow more comfortable in a digital world and more savvy about their health care options, pharmaceutical manufacturers are …

CRM trends: Social media beats email for customer service | Netimperative - latest digital marketing news

UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.<p>The study, from Eptica, indicates …