swati vaid

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The Black Box of Product Management

PMs get sad when you ask them why they exist<p>There is a rite of passage in the product management world, where all PMs have experienced being</b> …

These are the 3 Qualities of a Rockstar Product Manager

I’ve worked with many Product Managers in my career. Most were average, some were good, few were Rockstars. Here are the 3 qualities that separated a …

5 Proven Ways Product Managers Empower Customer Success Teams

Product managers must think beyond organizational silos if they want to be successful. After all, they are paid to deliver a complete customer …

7 Truly Simple Minimum Viable Product Ideas for Your First Product Launch

You’ve heard the advice: when creating your first product, you should aim for a <i>minimum viable</i> product. In other words, the smallest thing you can put …

9 Twitter Marketing Ideas that Drive More Traffic to Your Website

Twitter is a powerful marketing tool on so many different levels. It can be great for professional networking, for building up your brand, and for …

The Challenges of Being a Product Manager

I got a call from the hospital. His voice was faint. "Brian, I am not going to be able to come in for a few weeks. I am not well." "What happened?" I asked. "Well, as you know, the pressure of the upcoming product launch has been tough," my colleague said. "And I just felt a bit out of control."<p>Who …