The industry has seen a multitude of video game promotions that, upon reflection, beg the question, "What were the people in charge thinking?" Some were offensive but ultimately had no negative effects. Sega's Game Boy attack ad that challenged the intelligence of Nintendo fans fits into that category. Other promotions weren't lucky enough to get off scot-free and resulted in public backlash, fines, and even lawsuits. Here are some of the video game promotions that totally backfired.