Sven Meier

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How Caffeine Can Cramp Creativity

Honoré de Balzac is said to have consumed the equivalent of fifty cups of coffee a day at his peak. He did not drink coffee, though—he pulverized coffee beans into a fine dust and ingested the dry powder on an empty stomach. He described the approach as “horrible, rather brutal,” to be tried only …

The Weird, Recursive “Mad Men” Ads

“Mad Men” is a prestigious television show with devoted fans who fit into a desirable demographic, and so its broadcaster, AMC, likely has little trouble selling the advertising spots. One can even imagine meetings in which men and women talk breathlessly about the opportunities for “synergy” in …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

iOS 7 brings high-dynamic-range (HDR) photography to iPad for the first time

In addition to various other enhancements (as we covered in an extensive video), we have discovered that Apple has finally brought high-dynamic-range photo taking capabilities to the iPad with iOS 7. HDR photography was introduced for the iPhone in iOS 4.1, and the feature allows the device to take …

Trailer For Steve Jobs' Biopic Released; Woz Worries Movie May Portray Apple Co-Founder As A 'Saint'

Here’s the first official trailer for <i>Jobs</i>, with actor Ashton Kutcher playing out the early years of Apple co-founder Steve Jobs. Originally due to be released in April, the movie is now set to hit theaters on Aug. 16 in the U.S.<p>Apple co-founder Steve Wozniak said he thinks the movie may portray …