Suzie McCarthy

128 Flips | 1 Magazine | 1 Like | 69 Followers | @suzimcc | Head of Social Strategy, North America at Oracle; Adjunct Instructor NYU; All around data geek; Blogger--> www.suziemcc.com

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social …

The Ultimate GIF Guide for Social Media Marketers

A ferris wheel. An Olympic athlete. Your content. Some things are just better in motion. Words and photos are great for telling stories but it’s …

Social Media

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing …

3 Steps to Grow a Successful Live Chat Program

People visiting your website are there looking for something. If you can provide them with the answer they are seeking, you are going to win their …

Why Instagram Matters to Marketing [Infographic]

Instagram can be a boon for marketers. But, if you don't use the platform in your daily life, then knowing how to take advantage of it from a …

The state of influencer marketing in 5 charts

“Influencer” marketing — essentially hiring people with large social media followings to tout a given brand — remains top of mind for marketers, in …

26 Ways to Create Engaging Content

Are you looking to create content that engages?<p>Does your content connect with people and encourage them to engage?<p>In this article I’ll show you <b>26</b> …

10 Things B2B Marketers Should Be Doing On Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” …

The Economist ditches Pinterest and Tumblr, renews focus on LinkedIn

In a platform world, publishers face tough decisions on where to place their resources. In August, The Economist faced this head on and axed its …

Why Infographics Should Be Part of Your SEO Strategy [Infographic]

Discover why infographics are integral to SEO, and how you can add them to your search optimization strategy.

A Map of Modern Brand Building

<i>One Brand Map to Rule Them All, AKA a Model to Kill All Models from our UK Team</i><p>In a connected world where new forces and technologies promise to</i> …

5 Ways B2B Marketers Use Facebook

Do you need to connect with other businesses on Facebook? Wondering how other brands make Facebook work for them? In this article, you’ll discover …

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media …

How to Create a Marketing Funnel that Generates Sales (Templates Included)

<b>NOW UPDATED!</b> This post has been expanded for 2017. Enjoy! What is a marketing funnel? No, it’s not what you use for cooking. We’re talking about the …

Marketing

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

New research from HubSpot proves that LinkedIn tops Facebook and Twitter in lead generation …

The Character Count Guide for Blog Posts, Videos, Tweets & More

Uncover the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube.

12 Best Practices for Twitter Cards

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy. Your image should show off the business. …

Marketing

Infographic: Why Marketers Are Creating Too Many Blog Posts

If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past …

Why People Unfollow Brands on Social Media [Infographic]

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10 Cool Things to Do on Pinterest for Business - Small Business Trends

While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on …

The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.Say “Hi” to your business’s new best …

Social Media

Paid search and social: an introduction to your first steps in digital marketing

<b>So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.</b>You’ll be faced …

Marketing

Should You Use Hashtags on Facebook? Here's What the Research Says

​Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes …

Social Media

Facebook has been exaggerating ad video views for two years

So here's a funny thing about Facebook videos: it turns out people actually weren't watching the ads on them nearly as much as the social network said. The <i>Wall Street Journal</i> reports that since it introduced video ads in 2014, the company miscalculated average viewing time because it didn't include …

42 Visual Content Marketing Statistics You Should Know in 2017

What does the visual content landscape look like for 2017? Here are 42 statistics that will give you a sneak peek.

Content Marketing

Using LinkedIn Pulse to Publish Content and Expand Reach

80% of B2B social media leads come from LinkedIn, and the platform has continued to be a top priority for B2B marketers to share content and attract …

Social Media

How To Use LinkedIn Pulse To Drive Traffic And Subscribers

<b>Is getting traffic from social media a challenge for you?</b><p>We’ve all been there.<p>Trying every possible tactic to squeeze more traffic out of sites like …