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Marketing

How to Create a Successful Instagram Video Ad for Your Organization

Here on the Libris blog, we are always sharing stats about visual communication, tips for organizations using photos and videos to tell their …

Marketing

The Career-Reviving Power Of A Sabbatical

Sailing through snowstorms and squalls, James Green also deepened his relationship with his family and returned more employable than ever.<p>In 1998, James Green became a founding partner of an ad serving company; within 18 months it had sold for $70 million. After that startling success, though, the …

Sailing

7 Amazing Tools To Simplify Your Inbound Marketing Needs

Inbound marketing is all the rage right now, but it can also be extremely time consuming, and difficult to track results. Marketers need to be able …

A 17-Point Content Marketing Checklist Proven to Boost Your Engagement

Content marketing is a proven strategy for generating leads, increasing sales and building engagement with your customers. If you’re still skeptical, …

Marketing

9 Ways to Use Facebook Groups for Business

Shares 6K<p>Are you participating in Facebook groups?<p>Want to start one to support your business?<p>Facebook groups help businesses promote products, …

10 Ways To Go From Being A Good Leader To A Great Leader

Great leaders create magic. Do you want to be one? Well, read up! Here are 8 sure-shot ways by which you can go from being a good to a great leader!

5 Books Every Entrepreneur Must Read

<i>“’Tell me what you read and I’ll tell you who you are’ is true enough, but I’d know you better if you told me what you reread.”</i> ― François Mauriac<p>I get asked a lot what books I’m reading or what books I recommend for entrepreneurs. I love to read, so I’ve always got my nose in a book. Even on my …

Entrepreneurship

How to Document a Performance Review

<i>The annual performance review can be stressful. But while many managers focus their attention on what they’ll say in the face-to-face conversation, they forget the importance of documenting their impressions in the right way. The following piece, adapted from the book</i> Performance Reviews<i>, will help</i> …

Management

Got A Team Distributed All Over The World? Teleport’s Tool, Flock, Finds You A Meeting Hub

The thesis behind Teleport, a new Andreessen Horowitz-backed startup from a group of early Skype alums, is that workers should be free to migrate to whichever city and country suits them best.<p>They’ve been slowly building out a suite of tools that help digital workers figure out where they can …

Startups

The Budget-Friendly Content Marketing Plan for All Startups

<i>How small startup teams can knock content marketing out of the park.</i><p>By Sarah Landrum (Founder, Punched Clocks)<p>Trying to get ahead in a competitive …

Marketing

A 15-minute Guide to Blogging, Online Marketing, and Growth

Let’s start with the soft stuff before getting a bit more technical:<p><b>→ Part 1 — Preparing for the storm ←</b><p><i>Writing is only part of the story. What you do before publishing an article is as much important as writing. Here is why:</i><p><b>1. The “second chance” effect: Why pageviews mean nothing</b><p>People give you a …

5 Unexpected Ways Meerkat Will Crush It For Sales And Marketing People

So, if you haven’t heard of Meerkat yet, don’t waste another minute in the dark. Go check them out.<p>In a nutshell, Meerkat allows you to live video stream to all of your Twitter followers. Think live TV on Twitter. Meerkat allows users to instantly live stream whatever it is they are doing directly …

Marketing

Why Remote Work Thrives in Some Companies and Fails in Others

Photo by Dietmar Becker<p>Since people began telecommuting decades ago, companies have been excited about the prospects to increase productivity, reduce costs, and gain access to a much larger talent pool.<p>But has remote work lived up to the hype? In some organizations, yes. Automattic (the creator of …

Management

The Step-by-Step Guide to Reaching 1 Million Potential Customers Through Guest Blogging

Today, I want to show you one of the most powerful ways to market your business, get your name out there, and sign up new customers and clients.<p>You …

Marketing

How The 2015 B2B Purchase Decision Process Has Changed

5 Steps To B2B Content Marketing Success<p>The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to …

Marketing
SEO

6 of the Biggest Website Fails from 100+ SEO Audits | Volume Nine

Want to discover something about your website that will absolutely shock you? All you have to do is conduct an SEO audit on your website.<p>An “SEO …

101 Ways to Promote Your Next Blog Post

BuzzBlogger.com - How to Increase Traffic and Build a Lifestyle Business Online <br>101 Ways to Promote Your Next Blog PostSo…. you just pushed “Publish” …

Infographics

Is the Social Media Phase Over?

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i> <i>and</i> <i>Stitcher</i><i>.</i><p>In this week’s episode, Robert and I discuss and …

Marketing

Content Marketers, Quit Selling Like It's 2004 [Infographic]

Is your content focusing strictly on pushing sales? It's not 2004! Today's savvy customers expect <i>more</i> from content.<p>Here's a look at some …

Selling

6 Predictions on the Future of Content Marketing for 2015

This story originally appeared on BrianHonigman.com<p>Making predictions is very difficult, especially in a field as complicated and as fast-paced as digital marketing. That being said, I’ve noticed some trends emerging recently and think that they point toward the overall direction content marketing …

Marketing

Knowing When to Fire Someone

George is the most talented, productive executive Roy ever had to fire.<p>George had pulled off a string of celebrated victories and won a reputation as a strong performer. Having been hired to lead his hospital’s compliance program as regulations grew increasingly complex, he had put the policies and …

Management
Marketing

Six job etiquette tips leaders need to teach millennials

<i>This column is part of Globe Careers' new Leadership Lab series, where executives and leadership experts share their views and advice about the leadership and management issues of today. There will be a new column every weekday. Find all Leadership Lab stories at tgam.ca/leadershiplab</i><p>You may have …

30 Favorite Quotes From Content Marketing Influencers in 2014

As a newer member of the TopRank Agency blog team, I spent a good part of my first couple weeks here digging through the past year’s blog posts and …

Your Elevator Pitch Needs an Elevator Pitch

Ah, the elevator pitch. A favorite tool of the networking masses. A rite of passage of sorts. You’ve heard the scenario: you step into an elevator and go up one floor. The elevator doors open and in walks the client of your dreams. They start some small talk and ask, “What do you do?” and you’ve …

Working Too Hard Makes Leading More Difficult

In 2007, the same day Steve Jobs introduced the first iPhone and the same year Twitter debuted at SXSW, executive coach Marshall Goldsmith published a book called <i>What Got You Here Won’t Get You There</i>.<p>In it, Goldsmith makes the case that many of the behaviors that initially propel high-achievers up …