Social media

By Susanne Lebrecht | Tips, tricks and tools.

Understanding Facebook’s News Feed Algorithm is the Key to More Brand Attention and Sales

On its surface, Facebook’s News Feed algorithm appears as a helpful tool that delivers only the information most likely to appeal to its users’ …

4 Ways to Grow Your Brand Using Instagram Captions

Your post captions are essential to boosting your engagement on Instagram. Here are some tips to help improve your captions.

12 Reasons Why Your Business Should be Utilizing Employee Advocacy [Infographic]

LinkedIn has published a new infographic which highlights some of the key benefits of employee advocacy.

Small Business

Want More Facebook Reach? Motivate Fans to React

Do you encourage fans to react to your Facebook posts?<p>I'm talking about these things:<p>Facebook introduced its now-familiar set reactions in early 2016 …


5 Steps to Developing a Strong Social Media Strategy

What are the key elements of an effective social media marketing strategy? Contributor Travis Huff provides an outline in this post.

Social Media Marketing

How Facebook’s News Feed Algorithm Works (and What’s Coming Next)

Facebook's VP of News Feed Adam Mosseri recently presented a session on how the News Feed works and what they're looking to introduce next.


How to Maximize Your Facebook Reach

Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on …

Digital Marketing

Advanced Facebook Page Insights: An Analysis Guide for Marketers

Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? …


6 Things You Must Have In Your LinkedIn Profile

Photo credit: Shutterstock<p>LinkedIn, once your online resume, has morphed into your opportunity to introduce yourself to others and attract the …

3 LinkedIn Updates You Need To Know About For 2017

Shutterstock<p>If you’ve logged into LinkedIn recently, you’ve probably noticed it’s undergone a makeover. But there’s more to it than a cleaner look. The site’s rolled out new features to make growing your network and job hunting even easier.<p>Whether you’ve clicked around, but aren’t quite sure what …


The Trick to Getting More People to Look at Your LinkedIn Profile Is Almost Too Easy

Out of curiosity, I decided to convert my LinkedIn profile to a PDF. I wanted to see how long it was compared to my one-page resume.<p>The PDF was five …

11 (oversete) Instagram-tricks du skal kende

Brugen af sociale medier er i fortsat vækst, og mens Facebook stadig er den helt store fælles platform for de fleste, så rykker også Snapchat og …

How to Choose the Best Live Video Platform

Do you want to add a sense of urgency to your marketing? Interested in using live video on your social channels? Live video creates a unique, …


How to Use Social Media Insights to Improve Your Marketing

Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who …

Social Media Marketing

New Ways to Go Live: Now From Your Computer

<i>By Erin Connolly, Product Manager and Jeff Hendy, Engineering Manager</i><p>We’re excited to announce that, as of today, people around the world can …

Facebook's 'Messenger Day' - How it Works and What it Means for the Platform

Facebook’s new ‘Messenger Day’ feature is a simple social storytelling device that makes it easy to create and share longer form pieces within …

7 Ways Your Brand Can Leverage Multiple Image Posts on Instagram

Last week, Instagram rolled out a new "carousel" feature to its app. Users can now choose up to 10 photos or videos (or a combination of the two) to …

Social Media Marketing

Why I'm leaving Snapchat and so are all your friends

What really takes the cake, however, isn't thanks to Snapchat's terrible execution, but Instagram's biggest strength: it's already got a strong …

7 Big Brand Social Media Strategies that Small Businesses Can Use

You don't need to have a big business budget to come up with effective social media campaigns.

Social Media Marketing

Skriv til sociale medier - Tekstmodel for sociale medier

Opdateringer, poster og <i>tweets</i> til sociale medier kan formidles effektivt ved hjælp af en enkel tekstmodel: (1) Nøgleord, (2) Spørgsmål, (3) Fakta, …

3 Reasons Why Live-Streaming is Killing It - and How You Can Jump on the Bandwagon

Live-streaming is the trend of the moment in social, and it can provide significant business benefits.


8 Social Media Content Ideas for Marketers

Do you have trouble coming up with original social media posts each day? Looking for quick and easy content prompts to help? When you have a lot of …

Social Media Marketing

19 Facebook Marketing Predictions for 2017 From the Pros

Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting …


10 Ways to Optimize your Pinterest Business Page for Social Media Marketing

Pinterest SEO – 10 Ways to Optimize your Pinterest Business Page for Social Media Marketing<p>Joined <b>Pinterest as a business</b>? What do you do …

Which Social Media Platforms are Best for Your Brand

It’s officially the month of Tool Time. Some people call it November. <i>Whatever</i>. No need to get technical.<p>During Tool Time I will be sharing several …

How to Create a Social Media Content Calendar

Here's a simple guide to creating a social media content calendar to help boost your presence.

Social Media Marketing

How to Create Social Media Guidelines for Your Business

Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you …

LinkedIn Changes: What Marketers Need to Know

Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and …

Personal Branding