Digital strategy

By Susanne Lebrecht | Tips, tricks and tools for digitale strategi.

6 Effective Elements to Add to Your Social Media Strategy

A solid social media strategy has become an essential in modern business. In short, your strategy defines how your business will use social media to …

Social Media

5 Steps to Developing a Strong Social Media Strategy

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your …

Social Media

Why Social Media Management is Much More Than Just Posting

Many people think that social media simply involves posting content on Facebook, Twitter and Instagram. However, as social media continues to grow …

7 Instagram Archetypes That Work (And What Your Brand Can Learn from Them)

Even if you’re not a bookworm, you’re familiar with literary archetypes. The selfless hero, the star-crossed lovers, the greedy king—almost any story …

Social Media

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The Beginner's Guide to Content Strategy — SitePoint

Everybody seems to be in love with content marketing these days. From traditional industries, to the smallest and most nimble of startups, marketers …

How to create buyer personas with social media data

June 3, 2015<p>Share<p>Chances are, you’re creating buyer personas for your business even if you’ve never heard the term. It’s all about knowing who your …

9 Questions to Help Define Your Social Media Strategy

Have you ever had great intentions to clean out an area of your home like your hallway closet or garage but once you got started became so …

Social Media

Facebook Insights Explained

Managing your own Facebook page seems like a no-brainer, right? Well, it can be, but first you have to understand what you’re looking at. In this …

Top 8 KPIs (Key Performance Indicators) of Facebook Marketing

Facebook marketing done right communicates your brand’s core message and personality, attracts and engages your target customers, and drives leads to …

Marketing

Social Media Key Performance Indicators (KPIs) Guide

Not every type of content will perform well on social media. Furthermore, what works on one site may not work on another.<p>For example, Twitter limits …

Top 5 KPI for more brand awareness on Facebook

<b>Published on</b> August 7th, 2014 | <i>by Juliane Krause-Akelbein</i><p>Are you sharing already – the Top 5 Key Performance Indicators for more Brand Awareness on …

Identifying & Reporting Facebook KPIs

As Facebook grew to become a dominating online destination for users across all demographics, you could almost hear the stampeding sound of …

How To Organize Your Social Media Strategy With Trello

When building a business, consistency is key. Social media is no different, it should be approached in a planned and strategic way. Of course that is …

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Is Your Social Media Strategy Tanking? Here are 8 Potential Reasons Why

Rarely does a brand or business, big or small, have a social media strategy planned and perfected right out of the gate. Everyone stumbles, and some …

Social Media

Frelsende ærkeengle i salget

Anvendt rigtigt kan personas løfte markedsføringen betydelig og give større forståelse af kunderne og deres forretningsmæssige problemstillinger. Det …

Why Your Approach to Digital Marketing Should be Crafted Like a Well-Balanced Breakfast

I start each morning the same way: After feeding my spoiled dog his morning delicacy of premium dog food, hamburger, rice and veggies, I go about …

Marketing

Why it's Essential You Monitor Trending Content

Are you curious to find out what content on social media is trending or was trending at some stage?<p>What about sharing information that is trending on …

How to Set Social Media Goals for Your Business

Having trouble setting social media goals for your business? Ones you can actually measure and achieve?You aren't alone.

Social Media

How To Create a Brand Ambassador Program for Employees Using Social Media

Are you looking for brand ambassadors? Have you considered recruiting your employees to help? When you empower your employees to talk about your …

Social Media

How to Set Social Media Goals—And Reach Them

Like getting fit and learning a language, chances of improving one’s social media presence are vastly increased by having goals.Social media goals …

Social Media

How to Create a Social Media Marketing Strategy in 8 Easy Steps

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you …

Social Media

These 2 Images Show Why Employee Advocacy is the Trend to Watch in 2016

Ten years ago, a hundred thousand Catholics gathered in St. Peter’s Basilica at the Vatican. Pope John Paul II had died.Pope Benedict inauguration …

Employment

How to Create Audience Personas on a Budget Using Facebook Insights

We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through …

Is there a place for social media in a boring business?

<i>By Mark Schaefer</i><p>This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or …

Social Media

How To : Social Media Examiner

• By Shane Barker<br>• July 5, 2018<p>Do you want to work with influential YouTubers to promote your products or services?<p>Looking for tools to help you partner …