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Infographic: 6 trends shaping the digital advertising industry

Digital channels are dominating the advertising market.As the landscape expands, new avenues for distribution and, ultimately, new challenges are …

Digital Advertising

6 Must-Do's for Effective Social Media Marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that …

Marketing

The Like Button Ruined the Internet

How “engagement” made the web a less engaging place<p>Here’s a little parable. A friend of mine was so enamored of Google Reader that he built a clone when it died. It was just like the original, except that you could add pictures to your posts, and you could Like comments. The original Reader was …

Social Media

23 Recent Books By Women You Should Read ASAP

The perfect literary way to celebrate Women's History Month. 💁🏽 📚<p>Historically, women artists have rarely gotten their due. But there’s no time like the present ― especially this Women’s History Month ― to change that, and to make sure that we’re appreciating all the genius work women writers are …

Books

Top 10 Social Media Management Tools You Should Try Now

Chatbots are a significant new tool for the business use of social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media has dominated the internet for over a decade, and using the right social media management tools makes all the difference. But social media and its …

Social Media

3 New Books That Will Make You Ugly Cry

Nothing quite says tragedy like the Ides of March, so it’s fitting the books in this week’s book club were all released around the anniversary of Julius Caesar getting stabbed in the back (and front. And side). It’s almost spring, but we need to get over winter first with one last ugly cry. These …

Science Says There’s a Right Time to Post to Social Media

Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up …

Use This Template to Write a Simple Business Plan

Simple Business Plan Template<p>Here's a Simple Business Plan Template for Entrepreneurs<p>Updated May 05, 2018<p>Think you have a great idea for a business? …

Small Business

5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales

Poof!<p>That’s the sound of browsers backing away from your website, wallets clutched tightly in their hands, credit cards still unused.<p>A sale [or a couple of hundred of them!] walking away from an e-commerce website is the worst thing to happen especially when you’re slaving endlessly to increase …

Copywriting

Best Books of March 2017: Joan Didion to H.G. Wells

stories + essays<p>Douglas Coupland<p>Douglas Coupland’s debut novel, Generation X, landed loudly in 1991. Originally planned as a nonfiction handbook of sorts to guide ideas pertaining to the post-Baby Boom generation, it morphed into a novel that coined the term and defined the tone of this new …

7 Amazing Tips to Help You Win at Social Media!

Social media—intended to connect with others, but too often used to post selfies. However, if you’re going to make it as a star merchant in this day …

Social Media

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For the past four years, myself and three other marketers have met frequently to talk shop. …

Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your …

Sales Of "1984" Have Increased 9,500% Amid The Start Of Trump's Presidency

The book is in such high demand the publisher ordered a 75,000-copy reprint.<p>The government has a mysterious, all-knowing, and all-seeing figurehead called "Big Brother."<p>The book is considered a literary classic, and is required reading in many schools.<p>A spokesperson from Signet, a division of …

The Biggest SEO Mistake Is Lack of Distribution

Write less content. Look for more distribution for SEO success.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the most common mistakes I see amongst companies investing in SEO is that they'll write 4-5 internal blogs per month. When it comes to external blogs and distribution, …

Google Search

6 Instagram Tools to Improve Your Social Media Marketing

Visual content is a key element to your social media marketing strategy.<p>In fact, content with relevant images gets 94% more views than content …

Digital Marketing Trends for 2017

Digital Marketing Vs. Traditional Marketing: Which One Is Better?<p>What's the difference between digital marketing and traditional marketing, and why …

4 Ways to Promote Your Products on Social Media

Do you want more sales from social media? Looking for new ways to share your products on social? The latest features from Pinterest, Snapchat, …

Social Media

How to Create a Facebook Messenger Chatbot

Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing? Facebook Messenger …

Social Media

'I fell out of bed laughing': writers on their favourite funny book

Nina Stibbe, David Nicholls, Bridget Christie and others reveal the books that made them laugh the most<p>Jonathan Coe: Will satire save us in the age of Trump?<p>Frieda “Freddie” Wentworth is an extraordinary comic creation; imagine Miss Jean Brodie played by Alastair Sim<p>Agatha Runcible makes an …

4 Trends in Social Media That Are Changing the Game

It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences.<p>Savvy brands have been using social media to engage with their audiences for a long time, and with continuous changes, updates, and additions making these platforms better …

7 Life-Changing Books That Are Required Holiday Reading

With so many incredible novels released in 2016, it’s safe to say that fiction is having a major moment. So many incredible novels, in fact (and so …

Books

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to …

Marketing

Keys to conquering social media in 2017

Social media—as many digital marketers know it—refuses to slow down.<p>To keep up with trends, consumer inquiries and engagement efforts, it’s …

Immersive video is part of the future of digital advertising

And even when they do see ads, more than 60% of users say they find them annoying and intrusive.<p>Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. In short, the industry is reactive rather than proactive. As a …

10 Books to Make Winter Pass Faster

New Year’s is fast approaching, along with cold and snowy weather. That’s when I begin to think about the books I want to enjoy sitting next to a warm fire.<p>I managed to get through most of the books on my summer reading list. Now, it is time to tee up a new round of reading. Enjoy!<p>You are going to …

American Eagle Outfitters uses Snapchat Spectacles to film influencer ads in Hong Kong

American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led …

6 discreet ways to (legally) spy on your competitors

Trying to better understand your competitors has always had a negative stigma. “Isn’t spying on them considered corporate espionage?” someone recently asked me. But in today’s online and interconnected world, there are plenty of tools that allow you to legally gain important insights on industry …

Digital Marketing Predictions from the Experts: 2017 Edition

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think …

Marketing

13 books you absolutely HAVE to read before they become movies in 2017

Whether you are a purist or you just like to know what you are getting yourself into before you begin a film, you understand the importance of …