Sports Marketing

Most recent stories in Sports Marketing

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  Tom McMahon

  

  Infographic Friday: Duracell Powering the NFL | The Business of Sports

  thebusinessofsports.com - Russell Scibetti

  Infographic Friday: Duracell Powering the NFL | The Business of Sports Infographic Friday: Duracell Powering the NFL Football, Infographic Friday, …

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  Tom McMahon

  

  Why Advertising Dollars Won't Be Leaving The NFL Anytime Soon

  Forbes - On Marketing

  This article is by Charles R. Taylor, Villanova School of Business, John A. Murphy Professor of Marketing. In the wake of domestic-abuse and child-abuse scandals surrounding NFL players, it has been widely reported that major advertisers such as Anheuser-Busch, McDonald’s, and PepsiCo have made …

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  Tom McMahon

  

  The Year's Best Sports Weekend Highlights The Value Of Live Sports To TV Networks

  Forbes - Chris Smith

  With MLB games going into the early morning and college football and the NFL providing seemingly countless upsets and comebacks, the past weekend's sports schedule likely left even the casual fan more exhausted than well-rested come Monday morning. Even limiting the scope to just baseball and …

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  Tom McMahon

  

  NBA extends television deals with ESPN, TNT

  go.com - Ohm Youngmisuk

  Oct 6, 2014, 09:50 AM ET ESPN and TNT retained the rights to show NBA games for the next nine years in a new deal announced Monday. The deal takes …

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  Tom McMahon

  

  NBA agrees to enormous 9-year TV deal

  USA TODAY Sports - Sam Amick

  The NBA has re-upped with ESPN and TNT on a new nine-year television contract, two people with knowledge of the situation confirmed to USA TODAY Sports. The people spoke on the condition of anonymity because the terms of the deal had not been announced. According to the New York Times, the deal that …

• http://blogs.wsj.com/cmo/2014/10/05/sports-rights-fees-growing-faster-than-gate-revenue/

  

  Tom McMahon

  Oct 6, 2014