Suresh Kumar G

186 Flips | 2 Magazines | 11 Likes | 2 Following | 34 Followers | @sureshpeters | I am a blogger, Vlogger and Internet Marketer. Feel free to contact me at @sureshpeterss

Facebook just filed a fascinating patent that could seriously hurt Google's ad revenue

The patent application, published Thursday, details an ad exchange that combines an advertiser's data with Facebook's own social graph to find users that match a given profile — say, a woman in her 30s, who has recently bought a pair of sneakers, and who reads articles about running.<p>The exchange …

Why Startups Should Tread Carefully When Hiring A Growth Hacker

I’m the first person to admit that marketers need to reshape how they approach their craft. We are building businesses in a climate that relies heavily on the malleable ability to disrupt the norm. What “always worked” has become outdated and new ideas are needed.<p>“Growth hacking”—the process of …

DIY Wire Laundry Hamper

The laundry hamper in our bedroom has been on its last legs for a while. It’s the one we got when we were newlyweds, so it’s lasted a good 10 years. …

Forget Google Analytics, FullStory lets you 'replay' any visitor's interaction with your website

Web developers can find it challenging to fix bugs that users report if they can’t recreate the problem themselves. But FullStory, a company started by a group of ex-Google employees, is building a product that can help with that.<p>FullStory, which is announcing today that it has raised a new $1.2 …

Twitter Is Testing New Video Ads

Video advertisements: Coming to a Twitter stream near you.<p>Looks like Facebook isn’t the only social network moving forward with video advertisements.<p>Twitter announced a new beta program for in-feed video advertisements on Tuesday, meaning marketers can now upload video content and promote it to …

Amazon’s new ad network has a secret weapon against Google AdWords: shopping data

The secret sauce of delivering relevant ads is rich and clean demographic, psychographic, and social data. Google has data on what we search for, Facebook has data on what we like and share, but Amazon’s data may be the best of all for targeting ads. It has data on what we browse and buy.<p>That’s why …

Google's Jon Klaff Affirms the Next Big Leap in Video Advertising: Igniting Customer Passion

As Head of Media Solutions, Media & Entertainment at Google/YouTube, Jon Klaff gets to work with some amazing brands who are blazing a trail at the …

Yahoo pushes outs its native-ad recommendation boxes to publishers

Yahoo launched its native ad platform Stream Ads last year — a box located beneath articles that suggests other content to users — and now it’s pushing out its native ad service to other publishers, AdAge reports.<p>The recommendation boxes host content from around a publisher’s site as well as native …

Men's Fashion, Style, Grooming, Fitness, Lifestyle, News & Politics

Review<p>A deep dive on <i>Avengers</i> for those who've seen the movie.<p>By The Editors of GQ4 days agoView More<p>Restaurants<p>Yes, Bill Murray is one of them.<p>By …

Pinterest starts selling Pins to business

May 13, 2014 | 5:45 AM<p>Embed Code<iframe src="https://www.marketplace.org/2014/05/13/tech/pinterest-starts-selling-pins-business/popout" frameborder="0" width="100%" height="240px"></iframe><p>Copy<br>• Close<p>Embed Code<iframe …

Adobe's marketing cloud goes real-time, adds app store, boosts search ads 25%

Real-time bidding is replacing in-person media buys. And real-time marketing is replacing slow batch processes, apparently.<p>Tomorrow Adobe is announcing new features that will enable marketers to react immediately to customer or prospect actions, an app store to make integrating with hundreds of new …

Adblock Plus Publishes Acceptable Ads Manifesto

Adblock Plus today unveiled a set of guidelines for its “Acceptable Ads” initiative in the form of an online manifesto. The company’s goal is to define how a reasonable ad should look and behave so that ad blocking can only encompass annoying ads.<p>The manifesto has five basic tenets:<p>Acceptable Ads …

A new $10 million-a-month fraud ring preys on online advertisers

The ad software firm TubeMogul has uncovered a botnet ring that could be generating as much as $10 million a month in fraudulent video views, preying on advertisers like Nissan and Samsung. Like a traditional click-fraud network, the botnet works by hijacking computers with malware and sending them …

YouTube to Advertisers: Commit to Us and We'll Guarantee the Views

Reports are surfacing that Yahoo will be launching its own YouTube-like service in the coming months. As part of this service, Yahoo would need to …

As advertisers phase out cookies, what’s the alternative?

What will become of the humble cookie? The tiny data files sent from websites to browsers have come under much scrutiny recently, particularly from …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

Facebook's auto-playing video ads are coming this week

Facebook will start inserting video advertisements into its users' feeds from this week. The videos will play automatically as they appear on any given page, on both the web and smartphones. The first ad is a teaser trailer for the March release of <i>Divergent.</i> The trailer was produced specifically …

Instagram Reveals The Results Of Its First-Ever Ad Campaigns

In a post published on Instagram's Business blog, the company said Levi's four sponsored images reached 7.4 million Americans aged 18-35 over a nine-day period while Ben and Jerry's four sponsored images reached 9.8 million people in the U.S. over an eight-day span. Both campaigns ran during …

Yahoo Introduces New Ad Exchange And Manager, Says It Now Powers Tumblr Ads

Scott Burke, Yahoo’s senior vice president of advertising technology, took the stage during the company’s keynote at the Consumer Electronics Show to talk about what he said is “a new unified advertising solution.”<p>Burke ran through the news fairly quickly, but the thrust of it seems to be that …

947 companies in 43 categories: the increasingly crowded marketing technology landscape

Ion Interactive CTO and marketing technologist Scott Brinker has released version 3.0 of his “marketing technology landscape supergraphic.”<p>It’s certainly super.<p>The icon-strewn graphic contains a staggering 947 companies that offer mostly web-based software as a service for marketers — yet another …

Senate report explains how companies sell your data for marketing purposes

Target can figure out whether you're pregnant based on what you buy, but it's far from the only company amassing and analyzing your data. Last year, the US Federal Trade Commission ordered nine so-called "data brokers" to explain how they obtain and share insights into consumer behavior, and this …

Facebook gets ready to take on TV in battle for ad dollars

After having carved out a big chunk of the mobile advertising market, Facebook is now preparing to go after the really big dollars: TV advertising.<p>It’s doing so with a slide deck, obtained by TechCrunch, that points out all the advantages Facebook has over TV (and it aims a few under-the-table …

Apple Is Building an RTB Platform to Sell In-App Ads

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio …

Smart TV

Companies Can Now Track Whether Facebook Ads Influenced Their In-Store Sales

<i>Editor's note: Social Media Insights will be delivered exclusively to subscribers of Business Insider Intelligence beginning January 2, 2014. Non-subscribers will receive a shorter afternoon version. Sign up for a free two-week trial to BI Intelligence here.</i><p>To participate, businesses connect their …

Over 60% of internet traffic doesn’t come from humans

It happened last year for the first time: bot traffic eclipsed human traffic, according to the bot-trackers at Incapsula.<p>This year, Incapsula says 61.5% of traffic on the web is non-human.<p>Now, you might think this portends the arrival of “The Internet of Things”—that ever-promised network that will …

Google Search

Web ads will now follow you to Twitter

Twitter is expected to launch targeted adverts based on browser cookies<p>Twitter is on the verge of launching targeted adverts based on your previous browsing history, according to reports.<p>Twitter could make the announcement as soon as Friday, sources told <b>Tech Crunch</b>, expanding on the “experimental” …

Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new …

Digital Advertising

Does Real-Time Marketing Work?

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about …

Marketing