Supriya Antonia Dominica

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Why and how PR pros should adopt the PESO model

The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant.<p>Although …

‘We want to become a marketing company’: meet the new Cisco

Mention Cisco and its renowned reputation as a sales and engineering company immediately comes to mind. However, in this digital day and age, the …

Marketing

LinkedIn Growth Hacks the Best Growth Marketers Don't Want You to Know

Are you on LinkedIn? If so, do you know how to use it?<p>In my opinion, LinkedIn is an excellent way to generate leads and clients around the world no …

How to Avoid Email Marketing Fatigue and Charm Your Subscribers

Email marketing has the highest ROI of any digital marketing strategy. The channel is so successful that it has a median ROI of 122%, according to a …

Customers

Work From Home 2018: The Top 100 Companies For Remote Jobs

With mobile devices and videoconferencing technology becoming more widespread, telecommuting jobs are also becoming more common. They’re also highly coveted because they tend to offer greater work-life balance. The downside is that many such offers turn out to be too good to be true.<p>FlexJobs, a …

List-Worthy

7 Marketing Trends You Can’t Ignore in 2018

Marketers were sent into a panic last week when Facebook announced its algorithm will soon limit the brand and publisher posts in users' feeds. Many …

Ten Books to Read in 2018

We asked writers, editors, and booksellers to tell us about a few books they felt deserved more recognition last year. Here are their 10</b> …

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

<b>What’s in store for the social media industry in 2018?</b><p>The way consumers use social media channels is constantly evolving and as marketers and …

Social Media

What you need to know in advertising today

The company wants to be a major video-advertising player, but its executives have declared that they are firmly against pre-roll ads, those video ads that run right before video clips.<p>A solution may lie in Spotify's video ads, which are upfront with consumers about giving them 30 minutes of music …

Three Ways to Optimize Your Digital Marketing in 2018

Align your digital marketing in 2018 with trends in technology to keep your efforts on pace for success.

Get Those Quotas Moving (Upward!) in 2018! 5 Things Your Salespeople Can Do.

Fewer than half of salespeople make quota, on average. Here are some best practices for to help them hit their targets in the new year.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether they had a tremendous 2017 or a difficult one, sellers likely hit the re-set button with the …

Top 10 novels about God

He doesn’t appear very often in fiction, but in these books – by authors ranging from Fyodor Dostoevsky to John Updike – his impact is almighty<p>God seldom features in fiction. Having been dispensed with by Enlightenment <i>philosophes</i> around the time the first novels were emerging, he must have seemed …

Top 10

The Secret Lives of Leonardo da Vinci

Walter Isaacson’s biography portrays a man obsessed with knowledge and almost impossible to know.<p>In Renaissance Florence, a number of designated boxes placed throughout the city allowed citizens to make anonymous denunciations of various moral crimes—in 1461, for example, the artist-monk Filippo …

Art

25 Sweet, Sexy, and Captivating Books You're Going to Want to Read This Fall

Can you hear that? The first rustling of the leaves? That first whiff of pumpkin? That first cool breeze? Fall is almost here, and I'm ready to tell you what to read after you take that first hay ride through the pumpkin patch. So grab a pumpkin spice latte and get ready: I've got the 25 best new …

Tom Hanks

Hands Down, These Are the Best Documentaries of All Time

Just as we watch romantic period dramas to feed a nostalgic wonder, feel-good comedies for a much-needed laugh, indie flicks to delight our eyes, and …

Documentaries

Could subjects soon be a thing of the past in Finland?

<b>Finland has long been renowned for the quality of its education and always scores highly in international league tables.</b><b>Now it is rethinking how it teaches in the digital age - seeking to place skills, as much as subjects, at the heart of what it does. But not everyone is happy, and there are fears</b> …

Bill Gates: Your Summer Reading List Should Include These 5 Books

Summer is a great time to escape: to the beach, to the mountains, or to the world of a great book. This year, I found myself drawn even more than …

How The Larry Pages Of The World Get Their Big Ideas

Pro tip #1: Play with Lego.<p>In a February 2014 interview with Dr. Paul Jacobs, the then CEO of the wireless technology company Qualcomm and now its executive chairman, it dawned on me that there were common threads among the world’s leading innovators that no one had yet defined.<p>First, it may sound …