Dr. Sung-Un Yang

325 Flips | 2 Magazines | 5 Following | 15 Followers | @sungpal2002 | Professor at The Media School, Indiana University, teaching and research on social/digital media strategies and strategic communication management.

How to build a solid reputation as a small business

Three entrepreneurs share how to build a reputable brand that consumers can trust and approach, and what to do if things go wrong.<p>Maintaining a positive and strong reputation is critical to the survival and growth of small businesses, but it takes takes time and effort to build a trusted and …

Building a brand on Facebook and Instagram: Insights from Simba

Simba’s websiteFounded in 2015, Simba is one of a group of brands shaking up an industry that has seen little innovation in decades. The company was …

Infographic: How to measure the success of your videos

Good video is a big investment.Even if you buy cheap equipment and avoid costly styles that require heavy planning and editing, your videos are going …

A Painless Guide to Social Media Marketing for Dentists

By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a …

Advertising On Social Media, Explained

Does advertising on social media actually work – and how influential are influencers? Discover this and more in our handy guide.Apparently the …

How to promote podcasts and newsletters on social media

<b>More and more content creators are finding success with owned media such as podcasts. Where does social media fit into the strategy?</b><p>Social platforms …

6 Reasons Why Every Artist Should Have Their Own Blog

If you think that you can leave your art to speak for itself without any help, think again. Marketing your creativity is critical to any artist's success, and content marketing can help your work reach new audiences. But this means taking things a step beyond basic social media marketing.<p>Blogging …

6 Social Media Trends That Will Dominate Summer 2018 Marketing

May 03, 2018<p>Share this content:<p>6 Social Media Trends That Will Dominate Summer 2018 Marketing<p>Keeping up with social media seems like an impossible …

9 Tips You Need to Follow for Successful Email Marketing

Follow these 9 tips for a successful email marketing campaign.Is email marketing part of your business’ strategy yet? It needs to be! As Emily’s …

9 Expert Insights to Increase Your Organic Reach on Facebook

You’re probably already using Facebook to engage with your audience.The platform has established itself as indispensable within the social media …

This Is Exactly How Social Media Algorithms Work Today

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers …

This CEO Faced a Social Media Disaster. His Rapid Response Was Brilliant (and Might Have Saved His Company)

He had just hours to react--and he did, decisively and compassionately.<p>The first time many Americans heard of Talon Air, a private jet charter company out of New York, was probably this week--after the mother of a Marjory Stoneman Douglas High School shooting victim took to Facebook to bash …

Social Media

Facebook Pages will be getting new video metrics & chart tracking engagement throughout video

Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be rolling out …

30+ Most Important Things to Know about Video Marketing in 2018

[Interesting]The popularity of demand for video content keeps rising every day. In 2017, more than 87% online marketers said they use video in their …

Why Is Organic Social Media Still Important?

It’s been about a month since Facebook announced it was drastically changing its algorithm to weigh friends and family’s updates over brand pages’ …

11 Hot Instagram Marketing Tips from Social Media Experts

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you …

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily …

How to Use Reddit to Build Up Your Professional Credibility

Think of the social site as more of a giant networking community with its own peculiar rules, rather than just some marketing tool.<p>Reddit is an online platform that is often overlooked as a business tool. The site forbids marketing but is a useful place for you to contribute your expertise and …

Social Media

Why Video is Exploding on Social Media in 2018 – and How You Can Take Advantage

There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% …

Social Media

How Brands Can Stand Out on Instagram

Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing …

Social Media

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days.<p>Cutting …

Social Media

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

<b>What’s in store for the social media industry in 2018?</b><p>The way consumers use social media channels is constantly evolving and as marketers and …

Get Ahead: The Future of Social Media Marketing

Want to boost your marketing strategy? Take advantage of these upcoming social media trends.

How to keep your brand up in lights after Facebook's sweeping news feed changes

Facebook might well be a field of dreams for small business advertisers, but the goalposts are changing with a revamping of the platform’s news feed …

Social Media

8 Actionable Instagram Marketing Tips

These tips will help you grow your social presence.<p>13 min read<p>This story originally appeared on Buffer<p>At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.<p>I read through more …

Social Media

The Five Top Trends That Will Shape Influencer Marketing in 2018

In 2017, influencer marketing successfully made the transition from being considered a passing fad to being allotted a well-deserved place in the …

What lies ahead for social media in 2018

What happened in 2017? More like what didn’t happen. Right? Seriously, though, a lot happened and I’ve condensed it into two battles.<p>1. Social media …

20+ Blogging, Video, and Podcasting Predictions for 2018 From the Pros

Are you interested in learning where video, blogging, and podcasting are heading in 2018? To find out what to watch for in the coming year, we …

#7 Social Media Marketing Strategies To Keep You Connected With Your Audience

Majority of the newer businesses create interactive opportunities and build a sense of trust with the help of social media<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Plenty of stories are …

Marketing

Visual Content and Social Media Marketing: New Research

Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this …