Tanya Ansaldo-Deakin

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How Website Speed Actually Impacts Search Ranking

Google uses a multitude of factors to determine how to rank search engine results. Typically, these factors are either related to the content of a …

SEO

Integration seems a foreign concept to our continental brethren

en_GB<p>article<p>I mentioned the other week that my company is looking to globalise, which means our dozen regional entities are working towards operating …

Social Media Needs Fewer Experts

<i>Kai MacMahon is a digital and community strategist who has worked with brands like AOL, American Express, Comcast, IBM, Qualcomm, Ford, P&G, The</i> …

5 Great Ideas to Unleash Business Benefits From Twitter Lists

One of the most important and powerful social media network building tools is the humble Twitter list. In fact, for many people this is the first …

P&G to place focus on ‘value creation’ to ‘win’ with consumers

en_GB<p>article<p>Procter & Gamble’s recently returned CEO AG Lafley has vowed to improve the company’s marketing ROI by choosing a more “optimised” mix of …

Purpose-Driven Marketing: The Missing Ingredient When Growing a Brand

With traditional businesses trying to run more like a startup and startups trying to reach the growth of a traditional business, brands are …

Good content is made for sharing

en_GB<p>article<p>Click here to see a bigger version of the infographic …

Study Finds Facebook Holds Most Social Media Power Among Luxury Brands

A new report released today by New York University’s Luxury Lab think tank, or L2, measures the performance of social media advertising for almost …

Research

Become a Member<p>Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the …