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Why a Warby Parker flagship retail store is a big moment for online brands (video)

A few years ago when I floated the idea that Amazon (s amzn) would one day experiment with the idea of a retail store in order to project the Amazon …

Vimeo to take on Brightcove, Ooyala for video hosting

Vimeo is mostly known as a place for semi-professional video producers to host their online video files, but the site is now looking to extend its …

The future of video monetization is unlike anything we’ve seen yet

Today, 89 million people in the U.S. will watch 1.2 billion online videos.<p>By 2016, online video viewers are expected to double to 1.5 billion. Naturally, companies are looking for a way to monetize this influx of activity.<p><i>The New York Times</i> recently announced plans to allow non-subscribers to view …

Viral Videos: The Holy Grail of Online Marketing

Online marketing is evolving rapidly, and one of the fastest-growing segments of the field is video marketing. Why? Because video marketing offers a way to grab search market share for keywords that are difficult to attain via normal, text-based search. Since videos are harder to create than …

Gigaom | TV ad dollars slow to move online — video ads to hit $5.9B by 2017, says report

Advertisement<p>In the future of television land, everyone from AOL(s aol) to the <i>Wall Street Journal</i> will be making awesome online shows and sponsors …

10 Key Considerations for a Successful Online Video Strategy

People are coming to expect quality video in all their digital experiences – from online shopping to on the job training. However, as video technology has become more ubiquitous, it has also become more complex. To deliver a quality experience to users, regardless of their device and connectivity, …

Connectivity

How Social Media Is Revolutionizing Online Video

"Social" video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it's about listening to friends' recommendations and glancing at social media feeds.<p>Just …

Social Media

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

How Social Media Is Creating New Winners In Online Video

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.<p>"Social" video is video that is influenced — in any part of the pipeline, from production …

Social Media

Get Ready For Online Video Ads To Eat Everything

Online video is poised to be the next big trend for online advertising. How do I know this? More specifically, how do I know this outside of the fact that every research analyst and thought leader in the space has been predicting this trend for years? Because 1) media buyers are increasingly moving …

Future Of Content: The Power Of Video

In 2012, one hour of YouTube video was uploaded every second.<p>In 2013, according to Fast Company, 72 hours of online video is uploaded to YouTube every minute. In short, people are using YouTube and making videos en masse — some on a daily basis. It makes YouTube a media powerhouse. <i>(See above for</i> …

How Social Media Is Driving Massive Online Video Growth

"Social" video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it's about listening to friends' recommendations and glancing at social media feeds.<p>In a</b> …

Social Media

Online Video Statistics Every Internet Marketer Should Know V1 by DCDAgency.com

This document contains online video statistics which every marketer should know. The adoption of video marketing is essential for all marketers to stay competitive in today's diverse markets.<p>Visit http://dcdagency.com for more information about video marketing.<p>Videos produced by a professional …

Marketing

Five ways to create video ads that translate into cash

If you're a business owner already using online video to promote or advertise your business, congratulations. You're ahead of the curve. But if you haven't yet considered using video to broadcast your brand, you're missing out. Why? Because using online video will not only improve your search …

Social Video Site Turns to YouTube Stars for First Feature Film

For the first time this year, the amount of time Americans spend consuming digital media is set to eclipse the amount of time spent watching TV. …