Sue Lin Teo

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18 best places to promote your startup for virtually nothing

When you have launched a startup or prototype, one of the most important strategies to prove is your business concept and gaining early user traction. If you’re like most startup founders, you don’t have much money, nor do you have enough money to hire a PR agency. However, to become a great …

5 presentation tips to beat your competition

There’s nothing more intimidating than giving a pitch to a panel of VCs. Why? No matter how awesome you and your company might be, there are too many unknown variables: competitive companies in a portfolio, lack of interest, mismatched market opportunity, run rate numbers that are too low — the …

Venture Capital

11 mistakes e-commerce companies make on mobile

If you’re an e-commerce site considering launching on mobile, there are a few best practices you need to know. Most of them seem obvious – for instance, make sure it’s easy to buy your product. However, you’d be surprised how many of these slip under the radar of an e-commerce mobile designer. To …

Can Facebook Attract More Retailers With New E-Commerce Features?

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' …

The ‘tech bubble’ is only a B2C problem

Silicon Valley is preemptively reacting to a ‘bubble’ that hasn’t popped – a bubble that only exists in the business-to-consumer (B2C) tech world. While most business-to-business (B2B) startups launch with a plan to make money (a.k.a. a monetization model), social content ‘unicorns’ are in race …

7 intelligent social analytics tools for the new age

The value of social media analytics was long before proven. But the extent to which it is influencing real-time business decisions has made all predictions look miniscule. Today, social insights has become one of the primary inputs into marketing and product strategy formulation.<p>Dashboards by …

Infographic: How Mobile and Social Are Changing the Way We Shop for Cars

The days of browsing an auto lot—or even a website on your desktop—seem to be fading as more car shoppers turn to social media and mobile to make …

Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated …

As Better Tech Emerges, Will Running Social Ads Simultaneously With TV Spots Pay Off?

If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out …

The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media …

Pre-Owned Luxury Clothes Marketplace Vestiaire Collective Scores $37M Series D

Vestiaire Collective, the French pre-owned luxury clothes marketplace, has picked up a $37 million Series D round as it aims to bed down on recent expansion to the U.S. and continue to expand to further European markets.<p>Leading the round is French investment firm Eurazeo, while previous backers, …