Social Media Playbook

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Instagram’s Co-Founders to Step Down From Company

SAN FRANCISCO — Kevin Systrom and Mike Krieger, the co-founders of the photo-sharing app Instagram, have resigned and plan to leave the company in the coming weeks, adding to the challenges facing Instagram’s parent company, Facebook.<p>Mr. Systrom, Instagram’s chief executive, and Mr. Krieger, the …

Luxury Travel

3 ways to use LinkedIn Analytics

If you run a LinkedIn company page, you may have noticed the little Analytics button.<p>Let’s look at what LinkedIn Analytics offers and how you can use …

Analytics

Here's why Twitter crippled apps like Tweetbot and Twitterrific

Sorry Tweetbot, Twitterrific and the host of other third-party Twitter apps, the social network is moving on without you.<p>Fan-favorite apps like Tweetbot, which offers an alternative way to access your Twitter feed, have lost several core features thanks to changes made to Twitter's platform. …

Apps

Twitter’s relationship with third-party apps is messy — but it’s not over

It's a day that some of Twitter's most high-profile developers have dreaded, though it's one they've long-known was coming: Twitter is finally …

Now a pay to play social network like Facebook?

<i>Lately, I’ve been asking myself, “Is Twitter a pay to play social network like Facebook, now?”</i><p>Is Twitter A Pay to Play Social Network Now?<p>A month …

Social Media

Implementing A Small Business Social Media Strategy: Introduction | Investopedia

Small Business<p>Carefully selecting social media ETFs can provide you with the opportunity to diversify your portfolio and enjoy financial rewards due …

Media Strategy

Inside Twitter’s Struggle Over What Gets Banned

SAN FRANCISCO — With his arms folded, Jack Dorsey paced back and forth in a conference room at Twitter’s headquarters on Friday afternoon.<p>In a rare look inside one of the social media company’s policy meetings, the Twitter chief executive gathered with 18 colleagues, including the safety team, to …

Social Media

10 essentials for your social media marketing campaigns

It’s nearly impossible to run a successful business today without a social media strategy.<p>Unfortunately, social media marketing requires a lot more …

Twitter loses ability to let users auto-post tweets & retweets to Facebook

Quka / Shutterstock.comYesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made it possible …

Improve Your Conversion Rates With Social Media Analytics

Search engine referral traffic took over from social media as the biggest driver of website traffic in 2017 according to Shareaholic – up to …

Infographic: Essential statistics for driving social media success

Mental agility is a fantastic trait for brand managers.The pace at which social media platforms are changing calls for continual adaptation from …

A New, Free Tool to Determine the True Influence of a Twitter Account

Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social …

Your Social Media Data May Be Around for Much Longer Than You Think

It’s no secret that people are becoming increasingly disillusioned with Facebook. It’s clunky and obsolete. The advertising is creepily targeted. The …

How Twitter Made The Tech World's Most Unlikely Comeback

A bird emerges from the ashes.<p><b>Two years ago</b>, people were writing eulogies for Twitter.<p>Rudderless and without product direction, the company was losing users and advertisers, and seemed unable to contain a metastasizing trolling crisis that was destroying its credibility. Employees left by the …

3 Reasons Why Audio Will Conquer Social Media

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, …

Instagram could launch its 'IGTV' long-form video hub today

And it will apparently feature 10-minute long videos by online content creators.<p>Instagram will launch its long-form video hub very, very soon -- maybe even some time today -- and according to <i>TechCrunch</i>, it will be called IGTV. The hub will reportedly be part of the platform's Explore tab and will …

Twitter makes Moments vertical like every other timeline

And some Moments will have multiple sections.<p>Twitter Moments bring together tweets and information about a topic that you may not get through your timeline alone and since 2015, they've provided users with a single place to get caught up on political happenings, breaking news and popular culture …

Make Your Content Boomerang for WebSite Traffic Growth

How to Boomerang Your Content for Traffic Growth<b>Content Boomerang.</b> What is a <i>boomerang</i>? According to Wikipedia it is:<b></b> a bent or angular throwing club …

Have We Underestimated the Power of the Hashtag?

Hashtags, those little “pound symbols” accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them …

Twitter Tweet Little Star, How to Sparkle Who You Are

Are you using Twitter in your business?<p><b>There are the rumors.</b> The Twitter is on its way out talk. The rebellion about lack of character count and …

A Total Beginner’s Guide to Building a Social Media Strategy

For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer …

Five reasons to be enthusiastic about the future of social media marketing

<i>By Mark Schaefer</i>It has been fun and useful to debate many of the problems going on in the social media world. But I thought it would be a great time …

Strategies to deal with losing readers through the newsfeed evolution

<i>By Mark Schaefer</i>For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space …

9 Social Media Trends to Pay Attention to in 2018

What social media trends are worth your time and investment this year?<p>From new features, consumer preferences to different brand opportunities, there are a lot to look forward this year that will help every marketer develop a unicorn (solid) strategy to refine their marketing plans.<p>Let's take a …

How to Tune-up Your Social Media with Anchor Audio

Anchor Audio to Tune Up Your Social MediaWith Anchor Audio via Anchor.fm, you’ll enjoy a fun, speedy, and exciting experience on the social media …

Time to Finally Get Serious About Social?

You don’t have to be a king or queen of social, spouting the latest lingo or flexing your trending muscles, to reap the benefits of social media …

Are You Walking a Social Media Tightrope?

Are you walking the Social Media tightrope too?<p>Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking:<p>My little …

Social Distraction (AKA Media) Adventures

Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me.<p>For the sake of business (and after much …

How to Turn Your Social Media Upside Down

<i>Results-oriented</i> sounds so buzzwordy (is that a word?!) I hesitate to use it. But I think asking yourself <i>why</i> you want to include social media in your …