Sudhir Chopde

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Want to Deliver Unforgettable Presentations? Use the 30-Second Rule

The secret to making a great presentation is winning over your audience in the first 30 seconds (and keeping their interest through the last 30 seconds).<p>No matter who's in your audience, or where and when you deliver it, the secret to making a great presentation is capturing your audience's …

Infographic: 6 trends shaping the digital advertising industry

Digital channels are dominating the advertising market.<p>As the landscape expands, new avenues for distribution and, ultimately, new challenges are …

Building a brand strategy: Essentials for long-term success

When it comes to having a brand strategy, it’s not enough to simply have a few bullet points of what you want to do. Brands today need both a …

Marketing

How AI Will Alter the Digital Marketing Landscape

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of …

The Best Leaders See Things That Others Don’t. Art Can Help.

I don’t often start essays about leadership with insights from French novelists, but in this case it seems appropriate. “The real act of discovery,” Marcel Proust wrote, “consists not in finding new lands but in seeing with new eyes.” Today the most successful companies don’t just outcompete their …

Better, Faster, Stronger? Design Thinking Gets a New Study

<b>Proof of the value of design thinking is good news for practicing designers.</b><p>What’s the true value of design to business? This has been an unanswered …

Design

Why Apple Is The World’s Most Innovative Company

In this exclusive interview with Apple CEO Tim Cook, he explains the culture and approach that led to iPhone X, Air Pods, Apple Watch 3, and HomePod.<p>The only things more impressive than Apple’s financial numbers are the products that generated them. For a company routinely slagged for not having …

You are when you eat

<b>(CNN) —</b> We have all heard the age-old weight loss advice to eat less and exercise more. But a number of recent studies suggest that the key to dieting success is not just in how many calories you eat, or don't, but in when you eat them.<p>"There has been so much energy on what we eat and on …

Weight Loss

Brilliant USC commencement speech on Leonard Cohen, turning off tech, and potato chips

This year noted author and intellect Pico Iyer gave USC's commencement address. It's a great 17 minutes for graduating college students and anyone …

Leonard Cohen

Sony Pictures: Inside the Hack of the Century, Part 1

Above video by Sinelab<p><b>A cyber-invasion brought Sony Pictures to its knees and terrified corporate America. The story of what really happened—and why</b> …

Ad Tech Is Dead, Long Live Marketing Tech

<b>Editor’s note:</b> <i>Bill Bourdon is a co-owner and partner at</i> <i>Bateman Group</i><i>, a PR and content marketing agency serving technology brands.</i><p>VCs and public market investors cringe when they hear the words “ad tech.” It’s no wonder why. The segment has been soured by an over-saturation of ad networks and …

The most important word in marketing

Yes, there is a most important word in marketing.<p>It’s not niche or product or even Facebook. But before I tell you what I think it is, will you let …

As Brands Turn to Digital Advertising to Reach the Right Audience, Focus on Validation Is Increasing

<b>NEW YORK (May 5, 2015)</b> — According to a new report by Forbes Insights, in association with Quantcast, “Reaching the Right Audience: How Brands Are Using Audience Targeting in Digital Advertising,” marketing executives see the value of up-and-coming technologies that enable brands to target exact …

It's no longer all about ads — here's how publishers, streaming sites, and apps are using subscriptions to boost revenues

While ads account for the bulk of revenue at most publishers, music streaming sites, and on apps, the subscription model is gaining traction.<p>The business model allows digital media companies to provide a premium experience that offers <i>more</i> than the basic, often ad-supported service …

How to be "Future Ready" for a career in marketing - Schaefer Marketing Solutions: We Help Businesses {grow} - Schaefer Marketing Solutions: We Help Businesses {grow}

How to be “Future Ready” for a career in marketing<p>I was challenged by my friends at Dell to write a post on what it would mean to be “Future Ready” … …

Is Your Digital Marketing Driven by Tactics or Strategy?

When it comes to digital marketing and other online tactics, you might be doing all the right things, but if you’re doing them in isolation your …

Challenges and Opportunities in Digital Marketing

<i>Photo courtesy of Gartner for Marketers</i><p>Yvonne Genovese kicked off the inaugural Gartner Digital Marketing Conference reminding attendees that, in …

Anticipation: the heart of agile, digital marketing

Think back to the best restaurant experience you’ve ever had - what made it memorable? Location, quality and ambience all matter, but for me, the …

The future of digital marketing: Fewer platforms

Marketers want to consolidate and automate. May the best platforms win.

Digital Marketing

Technology and the Future of Digital Marketing

In the past few years we’ve seen some profound changes take place with regards to how we do business. As technology has raced ahead, so too have the …

How To Use Traditional Marketing Methods With Digital Marketing

Digital marketing, website, SEO this and SEO that, but do not disregard the importance of traditional marketing.<p>Everywhere you look, especially on …

Data: The Heart Of Digital Marketing

Data is the single most important aspect of digital marketing.<p>If you doubt this, consider that the goal of digital marketing is to understand your …

What Digital Marketing Managers Should Learn from the Agile Manifesto

The Agile movement has done a world of good for digital marketers. The term "Agile marketing" started being thrown around in about 2010. In 2011-2012 …

The Future of Marketing Technology

The digital age has revolutionized marketing, increasing its complexity as well as creating the opportunity to dramatically improve customer …

How to assemble an effective digital marketing plan for your business

The key to your successful digital marketing is having a clear answer to a critical question: how will you create and sustain a competitive advantage?<p>…

How To Win Like PayPal Cofounder Peter Thiel: Six Of His Rules For Business Success

Peter Thiel cofounded internet payments pioneer PayPal and big data consultancy Palantir Technologies and was an early investor in Facebook, in which he once held a 10% stake.<p>Still a Facebook director, he is also president of hedge fund Clarium Capital, while his venture capital firms include …

Why there won't be an Uber in every industry

The success of Uber has inspired hundreds of startups to call themselves the “Uber of X, Y, or Z.” There are now apps to order groceries, to have you …

The ad tech sector looks an awful lot like a bubble that just popped

The overall value of public ad tech company stocks fell 12% in the first quarter, according to the tech investment bank LUMA Partners. Of those companies who underwent the high-profile process of having an initial public offering, many — such as Tremor Video, Rocket Fuel, and Millennial Media — …

Advertising

Earth - Mesmerising Antarctic skies

Alastair Wilson, penguin and giant petrel zoologist for British Antarctic Survey, took these stunning photographs of the skies above Bird Island Research Station, South Georgia.<p>Bird Island lies off the north-west tip of South Georgia in the Southern Atlantic Ocean approximately 1,000km south east …

4 Business-Killing Attitudes that Every Entrepreneur Must Fight

To be successful, entrepreneurs have to stay on top of their mental game. Every day gives each entrepreneur to take a step towards success, but not if they let negative attitudes creep in.<p>It’s crucial that entrepreneurs and top-performers seek to cultivate the attitudes that will push them closer …