Kristina

49 Flips | 1 Magazine | 3 Likes | 8 Following | @suckerforpain | Keep up with Kristina on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kristina”

17+ Social Media Marketing Predictions for 2018 From the Pros

Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to …

Social Media

Twitter Renaissance: Is It Time to Reconsider Twitter?

Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? To explore the opportunities …

Using Facebook Ads to Turn New Customers Into Repeat Customers

Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? To explore how to use Facebook ads to turn your new …

Report: Snapchat will push content outside its own app

Snapchat is developing a new feature called "Stories Everywhere," that will push its user-generated "Stories" (strings of photos and videos) outside …

What makes a good marketing employer?

It is vital for brands to differentiate in today’s increasingly crowded consumer space but the same principles apply to the employer and employee …

Why the ad industry is struggling with apprenticeships

Much is made of marketing’s need to ensure it has a pipeline of talent with the right skills for the future, particularly as digital and data become …

The Giant Email Marketing Statistics Guide [Infographic]

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be …

How Snapchat can win back the influencers it has lost to Instagram

Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.

Marketing

Facebook's deal with Universal Music Group heats up YouTube rivalry

A new multi-year licensing deal allows the social media giant’s users to access music for self-made videos to share across its properties.

How Amazon's data trove gives Prime Video an edge in marketing shows

In an interview with Marketing Dive, Amazon Studios' head of marketing discusses how the platform breaks through in a crowded marketplace.

From Idea to Viral Post: A Road Map to Great Content [Infographic]

Creating your own, original content is a great way to help boost your brand messaging - but it's only one part of a larger process.<p>As content …

Why Twitter Threads Will Boost Narratives

A while ago I wrote about the importance of social media stories, and why they matter in the context of building a narrative. The platforms …

Facebook Signed a New Deal Which Will Enable Users to Include Popular Music in their Videos

Just days after launching their new ‘Sound Collection’ of free audio tracks which users can freely add to their uploaded videos, Facebook has …

7 Tips to Help B2B Businesses Manage Digital Marketing Over the Holidays

This time of year, retailers are extremely busy, both in-store and online. But for other businesses, the end of the year and the holiday season are …

How to Combine Instagram Stories Highlights and Story Links to Increase Conversions

In December 2017, Instagram rolled out Stories Highlights and Stories Archive, two new tools which enable users to hold on to their favorite memories …

Facebook Announces News Feed Update to Crack Down on 'Engagement Baiting' Posts

While most businesses are slowing down and easing into the end of year period, Facebook continues to roll out updates – and significant ones at that. …

Levi's debuts shoppable video for holiday gift inspiration

The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.

Taco Bell provides a peek into not-so-secret 'Belluminati' society

Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.

China’s Selfie Obsession

Meitu’s apps are changing what it means to be beautiful in the most populous country on earth.<p><i>Audio:</i> Listen to this story. To hear more feature stories, download the Audm app for your iPhone.<p>HoneyCC likes to say that she scarcely remembers the last time someone called her by her given name, Lin …

First Choice looks for brand awareness boost with ‘brave’ new campaign

First Choice is looking to stand out in the fiercely competitive new year holiday market with a two-minute ad featuring a rapping family helmed by a …

Jigsaw’s ‘Love Immigration’ wins Marketing Week readers’ campaign of the year

Marketing Week readers have voted Jigsaw’s ‘Love Immigration’ as the best marketing campaign of 2017.The socially conscious campaign won with 81% of …

Why are advertisers still failing to represent lesbians?

When is the last time you saw an ad featuring a gay woman? Chances are you might not even be able to recall a single commercial. And you wouldn’t be …

Trends for 2018: Marketing will shake off its ‘colouring-in department’ image

Marketing could finally shake off its ‘colouring-in department’ moniker for good in 2018, as the profession proves how its commercially-savvy …

7 questions your customers ask, and how your website must answer

All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can answer …

2017: The year in B2B marketing innovation

As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they'll …

Marketing

The big debate: Are the ‘4Ps of marketing’ still relevant?

en_GB<p>article<p>The relevance of the '4Ps of marketing' is a topic that continues to cause much discussion. Should marketers relinquish responsibility or …

Everything You Need to Know About Starting a Podcast in 2018

I’ve become a morning walking companion to people I may never meet.How is this possible? They take me along in their earbuds as they stream my …

Pritchard, Ikea and the trouble for CMOs: Our columnists reflect on 2017

‘We’re still in the awkward adolescence of digital marketing’<b>Tom Fishburne, aka Marketoonist</b>“The marketing moment of the year was the 25-minute …