Chief Eudaimoneer

31 Flips | 2 Magazines | 5 Following | @stwc | Soy el pollo magnifico.

The Economist’s anti-ad blocker was hacked, exposing users to malware

<i>This post has been updated.</i><p>The Economist’s anti-ad blocking analytics service was hacked on Halloween and it may have exposed readers to malware.<p>The service—called PageFair, which allows publishers to measure the extent of ad blocking on their sites—was hacked on Oct. 31, the Economist announced in …

An ad blocker has taken out a punchy ad in the Financial Times to denounce the internet advertising industry

The ad, which features the well-known image of Muhammad Ali knocking out Sonny Liston, reads, "The @iab knew we could block. Now they know we can punch, too."<p>The URL in the ad leads to a page on Shine's website that lists three recent quotes from prominent executives in the ad industry.<p>"We need to …

Google ad boss: Ad blockers are 'a blunt instrument and we need to be worried'

Ad-blocking software, which nixes display advertising from websites, became a hot topic after an Apple operating-system update allowed ad blocking on iPhones and iPads for the first time.<p>Although Ramaswamy made it clear that mobile advertising is still doing "incredibly well for Google and …

Strap on your happiness pants!

Eudaimoneering Isn't Dead<p>It's Just Resting<p>So, you know, there's never any guarantee that If You Build It (even with the best of intentions), They …

How ad avoidance will lead to the death of the mobile banner & the evolution of search

Ad avoidance is on the rise, prompting major changes in how brands should engage with mobile audiences in particular, with speakers at today's …

Axel Springer Tells Web Readers to Turn Off Ad Blockers or Pay

Axel Springer SE has told the readers of Germany’s most popular online news site to turn off their ad blockers or pay a fee as Europe’s biggest …

Website Breakdown: When Ad Blocking Goes Wrong

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

People opening themselves to attack by using adblocking apps

Apple delivered an official way to block ads in Safari with the release of iOS 9 in September, but there’s a growing trend of people attempting to block <i>every</i> ad in iOS, and doing dangerous things to get there.<p>Been, which received a large amount of press coverage, is one of these bad ideas.<p>The app …

Mossberg: The Real Trouble With Web Ads

The system is broken and needs real reform.<p><i>Welcome to Mossberg, a new weekly commentary and reviews column on The Verge and Re/code by veteran tech journalist Walt Mossberg, now an executive editor at The Verge and editor at large of Re/code.</i><p>Lately, there’s been an uproar over Web advertising. Ever …

Mozilla proposes three golden rules for ad blockers

Users and advertisers are about to get involved in a dust-up over the role of content blockers, with much of the internet caught in the crossfire. Mozilla is hoping to play peacemaker by proposing a set of three golden rules that will create a "healthy, open web." The most notable is probably the …

Digital Advertising

Online advertising a product serving no one

It’s all bad – advertisers get duped, publishers get their websites polluted and readers endure privacy-trammelling trackers<p>Most Read

Apple has made ad-blocking mainstream, prompting fears in the $31.9bn mobile ad market. But those grappling with the problem say the user must come first

Digital Advertising

There's some new data out on the huge ad blocking trend — and it's a grim read for online publishers

Digital publishers are already acutely aware that ad blocking is on the rise. A report published by PageFair and Adobe released last month claimed the number of consumers using ad blocking software worldwide increased 41% year-on-year to 198 million monthly active users.<p>Now we have some more data …

Seth's Blog

By most accounts, more and more people are automatically blocking the ads in their browser.<p>Of course, people have been blocking ads forever. By …

iPhone ad blocking apps will 'only' cost $1 billion in lost advertising revenues

Writing in a note released Tuesday, UBS analysts said concerns over the launch of iOS 9 and the subsequent release of ad blocking apps — like Crystal and Purify — into the Apple App Store have been "overblown." It echoes the sentiment of a note released earlier this week from analysts at JPMorgan, …

The ad industry may gripe about adblockers, but they broke the contract – not us

The latest version of Apple’s operating system for phones and tablets, iOS9, allows the installation of adblocking software that removes advertising, analytics and tracking within Apple’s Safari browser.<p>While Apple’s smartphone market share is only around 14 percent worldwide, this has prompted …

REFORM ADVERTISING

…before it is too late<p>Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and …

Digital Advertising

Ads are annoying. So what does the ad industry do about it?

Ad-industry execs are well aware that ad blocking is bad for business. But they also know that consumers have whole-heartedly welcomed software that …

What the World Will Look Like When They Block All the Ads

As thousands of advertisers run from panel discussions to open-bar mixers in New York this week, there will be one nagging thought at the back of …

Google Ads Boss: 'We Need to Deal With' Ad Blocking as an Industry

First comments from Google since Apple opened the mobile ad-blocking floodgates.<p>Sridhar Ramaswamy, Google’s top advertising executive, thinks crappy ad experiences are behind the uptick in ad-blocking tools, and that Google, along with the advertising and publishing industries, is obliged to come …

AdBlock Plus Defers To External Review Board To Choose “Acceptable Ads”

The developer of Adblock Plus, Eyeo, has decided that an independent board should determine which ads can bypass its ad-blocking filters.<p>Eyeo, the parent company of Adblock Plus–an ad-blocking tool that removes pesky banner ads, pop-ups, and video advertising and is available today for iOS …

Associated Press News

It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad

This is stupid because people are very unlikely to click on banner ads. The people who <i>do</i> tend to be poorer and less educated.<p>A company called Solve Media - which places ads in CAPTCHAs - has put together showing just how rare clicks on banner ads actually are.

The great digital ad swindle

Last Tuesday I wrote in Marketing magazine that there was a storm brewing in the digital ad business. The storm just turned into a tornado.<p>This week, …

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.<p>What's most interesting about Goldman Sachs' "New Ads on the 'Block'" report isn't so much its findings on …

The irony: Adblock Plus has been running its own pop-up ads

There's an obvious irony here: An ad blocker doing advertising.<p>And not just any ad, a pop-up ad. The Adblock Plus website even promotes that it blocks "tracking, malware, domains, banners, <b>pop-ups</b> and video ads."<p>A handful of people tweeted about being served the notification:<p>An Adblock Plus …

john chege on Twitter: "Solar Eclipse and Milky Way seen from ISS (International Space Station) http://t.co/yQ8jnn47Km"

New conversation<p>Replying to @<b>johnchege</b><p>“@<b>johnchege</b>: Solar Eclipse and Milky Way seen from ISS (International Space Station) …

Thoreauvian