Stuart Chick

17 Flips | 5 Magazines | 1 Like | @stuchick | Keep up with Stuart Chick on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Stuart Chick”

Facebook's Atlas takes digital advertising beyond the cookie — here's how

For years, digital marketers have been shackled to an increasingly outdated technology known as cookies, which are still used to measure and target digital ads.<p>Cookies — bits of code dropped into web browsers — are known to generate poor approximations of how many people view a digital ad, …

Digital Advertising

YouTube Will Produce Its Own Super Bowl Halftime Show

YouTube will offer a halftime show during the Super Bowl featuring some of its biggest online stars, part of a broader initiative to promote …

EBay Is Creating Native Ads That Could Be Traded Programmatically In 2015

The auction site, which now trades the majority of its inventory programmatically, is aiming to roll out a series of mobile native ad formats before the end of the year, designed to seamlessly fit with the site environment.<p>"We are calling them home-screen native ads, and they will appear on the …

Programmatically

Instagram Ads: The Complete Guide for Marketers

April 9, 2018<p>Share<p>In addition to building a strong Instagram profile and engaging followers through regular posts, brands can reach audiences through …

Firefox users, get ready for ads in your browser

The Firefox browser, lagging its well-heeled rivals, will soon be serving up an array of ads to one and all.<p>Mozilla, the nonprofit group that develops and updates the popular Internet browser, said Thursday that it will begin placing ads where thumbnails of your frequently visited websites would …

Ad of the Day: Sainsbury’s Recreates 1914 Christmas Truce in Stunning New Ad

Monty the penguin has his first real competition for best Christmas ad of the year, as Sainsbury's just rolled out a remarkable long-form spot that …

What Travel Brands Need to Know About Snapchat

On the surface, Snapchat may not seem like the best fit for travel brands.<p>The smartphone app allows users to send texts, photos and videos to each …

How To Earn Real Money On Your Smartphone Without Doing Anything At All

It's an advertising arrangement - the app places ads on your lock screen. You ostensibly notice this ad when you pick up your phone and unlock it. Doing so earns you one cent, and you can earn up to three cents an hour (to make sure people don't abuse it, of course).<p>As soon as you have $10 in your …

Personal Finance

Where to find your next read: Book recommendation sites you should know about

Looking for new books to add to your summer reading list? You probably already know to check sources like Goodreads and the New York Times book …

Brow.si wants to make mobile websites behave like native apps

Publishers these days have a choice when it comes to mobile: design for the mobile browser, or go the app route. Apps tend to allow greater …

Advertising - Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

See The “Game of Thrones” Houses Reimagined As Modern Corporations

Although the fantasy series, based on George R.R. Martin’s novels, is nominally about chaotic battles, heaving bosoms, and soaring dragons, what it’s …

Facebook Is About To Launch A Huge Play In 'Big Data' Analytics

<b>Measurement, measurement, measurement</b><p>Here are Facebook's Big Data moves in Q1:<p>Launched new advertising products such as Lookalike Audiences, Managed Custom Audiences, and Partner Categories, which help marketers improve their targeting capabilities on Facebook.<br>• Partnered with Datalogix, Epsilon, …

AdTech

INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.<p>That's reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to …

Digital Advertising

Why Conversion Optimization Is More Important Than Click-Through

Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly …

DEATH OF THE COOKIE: How The Web's All-Seeing Tracking Device Could Meet Its End

Apple, Microsoft and Mozilla (which makes the Firefox browser) now all plan to launch browsers with default "Do Not Track" settings rigged to reject cookies or to signal that the user does not want to be tracked.<p><b>Go directly to the reasons cookies might die ></b><p>That's a threat to online advertising, …