Future of PR on Flipboard

By Stuart Bruce | Public relations, public affairs, crisis communications and corporate communications for the digital and social era. Curated by Stuart Bruce - international PR adviser and trainer, university lecturer, conference speaker, media commentator.

Communicating in the Age of Doubt

Communicators have always faced many challenges in getting their message across but now there’s a new hurdle: doubt.

We live in a world where we have …

United Kingdom

Protect the brand or die trying: inside a fake social media crisis

Lucian Jacobs is the kind of Silicon Valley founder that makes the rest of them look bad. He gets drunk in public, gropes women at the bar, and is having an affair with an unpaid intern. And to top it all off, he’s scheduled to speak at South by Southwest tomorrow — at a panel about women and …

Social Media

It's still about leadership | Global Alliance for Public Relations and Communication Management

Anne Gregory, Global Alliance Chair

Last month and this is a period of travelling for me when it will be my privilege to visit and work with …


Google Sends Reporter a GIF Instead of a ‘No Comment’

The GIF was apparently the official answer Google sent to a reporter in response to his seeming scoop on a new YouTube livestreaming plan.The post …


Is the chief communications officer position going the way of the dodo?

Leah Haran
SVP, client services, Airfoil

More than 20 years’ experience in marcomms working with large brands such as McDonald’s, Starbucks, and …


6 Rules for Building and Scaling Company Culture

Great founders start businesses not to create a company but to solve a problem, to serve a calling, and to understand that they have a purpose that can actually make a meaningful difference. But of course, they also want their businesses to survive – and thrive – after they’ve moved on.

Great …


How The Atlantic Uses Twitter to Drive Traffic to Content

Jake Swearingen, The Atlantic’s social media editor

Though Facebook drives far more traffic to content than any other social media network, Twitter …


On Twitter, local news is hard to find

Here's a rundown of what worked and what didn't in using Twitter for our research of three local news ecosystems.

Social Networks

Trust Me, PR is dead – long live public relations

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a …

Public Relations

My CIPR CPD (continuous professional development) goals for 2015

By onMarch 18, 2015 in CIPR, Ethics, Training

Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) …

Professional Development

Starbucks stands behind Race Together campaign despite backlash

To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our …


International PR thought leader videos from the Davos World Communication Forum

Photo by Olga Bereslavskaya.

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ …

Public Relations

Google change allows company statements to top news searches

Wed Mar 11, 2015 2:55pm EDT

By Tom Bergin

LONDON (Reuters) - A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses.

The measure may cost news publishers web traffic and risks …


A cautionary tale of social media statistics

It’s important to understand the full context relating to social media statistics before you act on them.

The Stat

I came across this stat the other …


Goldman Sachs to debut new social networking service

Call it Goldman Apps. A Goldman Sachs-backed messaging and social networking service is planning to roll out broadly to Wall Street by July, complete …

Social Networks

Washington Post staffer leaves for Starbucks-backed media startup

The Washington Post’s Rajiv Chandrasekaran is the latest legacy media star to strike out on his own in the startup world, announcing on Thursday …


Davos World Communication Forum promises great speakers and debate

By onMarch 4, 2015 in Conference Speaking, MENA, Middle East, public relations

Playing the Three Wales Game at the World Communication Forum in Davos …


4 reasons why senior PR can’t opt out of social or digital media

A recent CIPR survey has identified a widening gap between the skill sets PR practitioners have and the skill sets that businesses increasingly need.

Public Relations

Is PR Blowing It in Digital Media?

Photo credit: Chris Potter

The Internet and social media have clearly revolutionized business, yet public relations has largely failed to adapt, …

Public Relations

PR measurement and digital communications two biggest skills gaps for PRSTUART BRUCE

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is …

Public Relations

Senior PR professionals lack digital and social media skillsSTUART BRUCE

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is …

CIPR CPD completed – easy, fun, free | A PR Guy's Musings

The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete …

PR ethics and journalism ethics in the face of media business meltdown

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining …


Sorry, but you are almost certainly not a storyteller

We are all storytellers now, aren't we? Alex Hesz, the digital director of Adam & Eve/DDB, begs to differ.


A Cautionary Tale

I was in the U.K. last Tuesday reading the business section of the Daily Mail over breakfast. A headline screamed out, IBM to Cut One Quarter of Work …


​ANALYSIS: How social media is redefining crisis communications - 2/9/2015

Never pick a fight with people who buy ink by the barrel, as Mark Twain once said.

What was good advice back in the 19th century, when newspaper …

PSA: Objectives, Strategies & Tactics…

There’s a surprising amount of confusion out there about the differences between an objective, a strategy and a tactic. I’m amazed how often I see …

CIPR general election manifesto | A PR Guy's Musings

The Chartered Institute of Public Relations has published the CIPR Manifesto to “provoke an open and informed debate” ahead of the 2015 UK general …

In a crisis, the bigger your social network, the better

(University of Arizona) Researchers examined social networks in the late pre-Hispanic Southwest and found that communities that were more connected …