Future of PR

By Stuart Bruce | Public relations, public affairs, crisis communications and corporate communications for the digital and social era. Curated by Stuart Bruce - international PR adviser and trainer, university lecturer, conference speaker, media commentator.

In the AI wars, Microsoft now has the clearer vision

A week ago, Microsoft held its Build developer conference in its backyard in Seattle. This week, Google did the same in an amphitheater right next to its Mountain View campus. While Microsoft’s event felt like it embodied the resurgence of the company under the leadership of Satya Nadella, Google …

Augmented Reality

The dangerous corporate fetish of crisis management

The recent WannaCry cyber attack plunged organisations including the UK’s National Health Service, FedEx, Russia’s...

Cybersecurity

your facebook work profile work-around needs to end… urgently

<b>Some organisation's Facebook pages are at risk of being left high and dry by a fresh clamp-down on second accounts.</b> by Dan SleeIt’s astounding the …

Fake News

Inside story of first open Council intranet

Devon County Council is the first council to put its staff pages (intranet) in the public domain.<p>This site is public and accessible to everyone. This …

Devon

Standing up for United

In the midst of a PR maelstrom, CEO of United Airlines Oscar Munoz has stood by his employees. Brittany Golob investigates the airline’s employer …

Airlines

“Data protection” might bore you – but our politicians are sleepwalking into a nightmare

Possibly the most boring of all boring company-wide emails is the one from IT Support telling you that they’ll be working hard over the weekend to …

General Data Protection Regulation

United Airlines' passenger-dragging incident hasn't hurt the bottom line

United Airlines’ passenger-dragging scandal hurt the carrier’s image but has yet to damage the airline’s bottom line, data released Monday show.<p>During the same month that aviation security officers dragged Dr. David Dao from his seat on a flight from Chicago to Louisville, Ky., United posted the …

Airlines

Connect the power of Excel to your Facebook ad accounts with FAME

Facebook Ads Manager for Excel<p>Facebook Ads Manager for Excel<p>Posted by Facebook Business on Tuesday, March 14, 2017<p>Facebook advertisers frequently …

Internet Marketing

PR's PR problem

Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning …

Digital Marketing

The Anatomy of Crisis Communications

Over the last couple of weeks there have been several major PR crises in the news. We have looked at four of the mostly reported, to try to shed a …

Sean Spicer

This Helps Explain Why United’s PR Response Was Such A Disaster

Blame it on poor organization.<p>When United Airlines first responded this week to a video showing a passenger being violently dragged from one of its planes, the company apparently didn’t understand ― or know how to deal with ― the level of public rage it was facing.<p>One crucial factor contributing to …

United Airlines

United's social media nightmare leaves Delta CEO to defend airline overbooking

So, you’re the CEO of airline Delta and you’re wheeled out to talk about beating your quarterly profit expectations. But you know, in your heart of …

Airlines

This Is Almost Certainly James Comey’s Twitter Account

Digital security and its discontents—from Hillary Clinton’s emails to ransomware to Tor hacks—is in many ways one of the chief concerns of the …

Samsung turned the Note 7 disaster into an S8 feature

The greatest trick Samsung ever pulled was spinning its biggest misfire into a feature. And it happened right under our noses. In fact, not only did the company complete the transformation in plain sight, it used its highest profile platform to do it. Yesterday’s big Galaxy S8 event marked the …

Samsung

The 4 Ways to Fix Your Broken Content Marketing

As more and more (and more) content is created, the performance of the average piece of content is plummeting.There is no shortage of content about …

Digital Marketing

CEOs Visible On Social Media, But Not Engaged

The majority of CEOs from leading US public (92%) and private (76%) companies are visible online in social media and on their company websites.

Cloud Pro

Criminals use reconnaissance to finesse phishing campaigns<p>Tech vendor anticipates demand for containerised mission-critical workloads<p>The company will …

Apple Pay

When Employee Handbooks talk back

The Employee Handbook. The tome to understanding your company’s policies, practices and rules. The ‘what-to-dos’, the ‘when-to-do-thems’ – you know …

One True Answer and the declining relevance of search

Posted on March 12, 2017 12:15 pm by Shel Holtz | Chatbots | Content | Audio | Brands | Business | Ethics | Marketing | Search | Technology<p>Kindle<p>A …

“Poor Communication” Is Often a Symptom of a Different Problem

Do employees complain that your company suffers from a lack of communication? That the left hand doesn’t know what the right hand is doing? Maybe the one doing the complaining is you. Or perhaps, as many companies do, you conducted an employee engagement survey and “lack of communication” emerged …

That’s What You Think

Why reason and evidence won’t change our minds.<p>In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. They were presented with pairs of suicide notes. In each pair, one note had been composed by a random individual, the other by a person who had …

How utilities brands use social media for reputation management

Before we go any further, what exactly is online reputation management? Well, though it largely comes under the umbrella of social media monitoring, …

Reputation Management

Trump Has Made the Social Media Manager Your Most Valuable Employee - Bloomberg

In the eight years Donald Trump has had a Twitter account, he has posted more than 34,000 tweets. About a hundred of them were sent after he was …

Beth Jenkins: A New Era of Corporate Statesmanship?

The neuroscience of Storytelling – Blending The Mix

Working in social media since 2005, I’ve long tried to understand the human motivations behind why and how we share what we do, the end goal being …

Storytelling

How Companies Will Use Social Media In 2017

2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled world of social media.<p>Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the …

Social Media Marketing

What branded content means to the future of your agency

As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space. Does the …

The Comms World At Davos 2017

Numerous PR and communications leaders will again descend on Davos, as the World Economic Forum grapples with a populist backlash.

Flipboard Launches China Version In Partnership With BlueFocus

Flipboard China joint venture will aim to customize its social magazine app for Chinese users.