Future of PR

By Stuart Bruce | Public relations, public affairs, crisis communications and corporate communications for the digital and social era. Curated by Stuart Bruce - international PR adviser and trainer, university lecturer, conference speaker, media commentator.

The Time for PR Automation is Now

PR automation doesn't have to be a dirty word if you embrace how it can make you more effective at your job and evolve your creativity. Edyta Kowal …

Public Relations

Public relations as strategic management

Public Relations has long aspired to be seen as a strategic management function, given the same respect in the board room as marketing and human …

The Four Horsemen of the PR-pocalypse

“And when the Lamb opened the seventh seal,<br>silence covered the sky.”<p><i>The Book of Revelation 8:1</i><p><b>Over the last year or two a perfect storm has been</b> …

What if you could read the minds of 56 CMOs?back to all NEWS

Well, you can’t, but natural language processing (NLP) can get you pretty close. NLP helps machines “read” text by simulating the human ability to …

The Marketing Group’s blockchain-backed agency Truth promises to be antidote to industry’s media woes

The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100% transparency as they grapple …

Greenpeace 'doubles sign up rates’ through virtual reality

Greenpeace has been trialling the use of virtual reality to help its fundraisers engage with people at festivals, and has seen sign-up rates double …

Why humans will always be smarter than artificial intelligence

Machines are good at pattern matching but our ability to learn unlimited patterns means humans will always be smarter than artificial intelligenceThe …

Artificial Intelligence

Anand Eswaran: Tech may change how we work, but we’ll still have work | Transform

Artificial intelligence has captured our collective imagination for decades. But now that the science fiction has evolved into real science, we have …

Public relations as reputation management

<i>In this series of PR Place essays, we hope to enrich students’ understanding of the field and introduce some academic thinking to practitioners (and</i> …

FTSE 50 Companies Fail To Communicate Clearly: Study

The first FTSE 50 Clarity Index shows the UK’s biggest companies, including WPP, are using overly-complex language in their written content.

FTSE

Alexa’s voice was heard above all others at CES 2018

<i>Campaign recently published this article by our Innovation Director, Tom Ollerton, looking at the hype around voice tech at this year’s CES event and</i> …

Google Assistant

This week in PR (2 February)

Suffragette lanterns (@BristolUni)<p>News in brief<p>Following the <b>Channel 4 Dispatches/Sunday Times</b> revelations about politicians’ willingness to trade …

Would you care if this feature had been written by a robot?

<b>Would you care if a story you read in a newspaper or online was "written" by a machine rather than a stressed-out hack? Would you even be able to tell the difference? Welcome to the world of "robo journalism" - and it's coming faster than you think.</b><p>Squirrelled away at the Press Association's (PA) …

Journalism

Davos 2018: 5 Communications Themes From A Revived World Economic Forum

A Davos week that began with dire prognostications on the collapse of trust ended in upbeat mood, with economic optimism helping to allay concerns …

World Economic Forum

How to Maximize the Value of Forward-Looking PR Measurement

In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies …

Public Relations

Creativity In PR 2017: The Rise Of The Creative Director

The sixth edition of the Creativity In PR study finds compelling evidence that creative directors are now calling the shots at PR firms.

Creativity

Low friction brands

We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves.In his book about …

eCommerce

‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses

Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. …

How PR Crises Impact Brand Reputation

According to a new study from Clutch.co, how companies immediately respond to PR crises has a lasting impact on their brand reputation.Using United …

Public Relations

International Organizations Increasingly Use Visual Content To Engage Followers

The United Nations and UNICEF are the two international organisations most followed on social media, with 16.9 and 16.3 million followers …

United Nations

AR presents infinite opportunities for brands, but are creatives ready for an augmented future?

If you were to stroll through London's Hyde Park, or Central Park in New York, with Snapchat’s art lens open on your mobile, chances are you'd …

Innovator 25 2017: PR Game Changers In The Americas

Holmes Report identifies 25 professionals reshaping the marketing and comms world across the Americas.

Public Relations

IPR Launches IPR Southeast Asia Alliance at Singapore Management University

<i>Deputy Dean Gregor Halff of the Lee Kong Chian Business School named first director.</i>The Institute for Public Relations launched the opening of the …

South-east Asia

How Reuters’s Revolutionary AI System Gathers Global News - MIT Technology Review

“The advent of the internet and the subsequent information explosion has made it increasingly challenging for journalists to produce news accurately …

Social Media

KPMG Australia steps up the battle of the consultancies with launch of CMO advisory business

KPMG Australia has become the latest management consultancy to launch a specialist marketing advisory team targeting chief marketing officers.<p>KPMG …

Lessons from McKinsey on the importance of being seen to be ethical

McKinsey’s reputation has been heavily impacted by its work in South Africa. Could the same happen in Saudi? (image credit: Ingram Pinn)<p>McKinsey is a …

South Africa

JPEG vs. PNG: Which image-saving format is the better one to use?

In the world of digital imaging, there are two image formats that prevail above all else: JPEG (or JPG) and PNG.<p>At first glance, a single image shown …

Tutorials

Periodic Table of Link Building Includes Newsjacking

Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic …

Periodic Table