Future of PR
By Stuart Bruce | Public relations, public affairs, crisis communications and corporate communications for the digital and social era. Curated by Stuart Bruce - international PR adviser and trainer, university lecturer, conference speaker, media commentator.
When I first considered writing an article like this some years ago, I imagined that Facebook would become supplanted by some other website, in the …
NORWALK, CT: Xerox is adding a human touch to explain how the company works behind the scenes to manage business processes and improve them in its …Marketing
In this opinion piece, Walter G. Montgomery explains the steps executives must take to make organizational communication "an instrument of strategic …Behavioral Economics
“There are 17 people that count,” a well-known Labour lobbyist once famously said. “To say that I am intimate with every one of them is the …Jeremy Corbyn
An online conversation over four weeks will explore how public relations academics and practitioners can cooperate and collaborate.
There’s a chasm …
A British professor of public relations is to receive the highest academic honour bestowed by the US-based Institute of Public Relations …Public Relations
Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency …YouTube
Man from UNCLE's 'Invisible Ink' Instagram
This is a good, unofficial use of Instagram -
Warner Brothers UK has posted the picture below. If you regram …
Saturday morning, August 15, 2015, the New York Times published an article that portrayed Amazon as a harsh place to work.
Sunday morning, August 16, 2015, Head of Infrastructure Development at Amazon.com Search Experience Nick Ciubotariu, posted a rebuttal article on LinkedIn. As of the posting of …Amazon
The New York Times publishes more than 300 stories each day. Which ones should editors feature on its many social media channels? While the humans behind the Times’ social media accounts have refined their voice and craft, the process of handpicking which stories to feature can still be laborious …Social Media
Authorities have broken up a global fraud scheme that hacked into three major newswires since 2010 and reaped $100M in illicit profits by trading on …Trading
Transforming customer service on Twitter with a new playbook and new ecosystem solutions | Twitter Blogs
Today we’re making it easier for brands to provide better customer service on Twitter. We’re publishing our new Twitter for Customer Service Playbook …Twitter
Digital Marketing and Social Selling Leader. Connecting Sales and Marketing. Featured in PCR's Top 50 Women in Tech.
As the idea of making a phone call is becoming an alien concept to Gen Z, where does this leave the 999 service? Marshall Manson, managing director, …Emergency Medicine
It feels like generations ago. It felt like a time of great promise when digital gunslingers were going to take the stuffy world of international diplomacy and change it forever, ripping up the rulebook and starting afresh. The set text for the time was a 2010 New York Times piece where Jared Cohen …Diplomacy
By Daphne Seah So you have written a groundbreaking story complete with the best headline, photo, video, SEO keywords. You Facebook-Tweet-Instagram-Pinterest-Snapchat it to your audiences. Then, after all that intensive work, analytics bring up only 30 clicks… and three retweets. Maybe you are a …
There's been a lot of hype around digital citizen feedback platforms. The lure of using mobile phones to receive reports from citizens anywhere across the globe, neatly documented on a digital map has led to a flurry of applications.
The Kenyan mapping platform Ushahidi has over 10,000 …Digital Citizenship
Holly Zheng, president of BlueFocus International, sat down with PRWeek Editor-in-Chief Steve Barrett at Cannes to weigh in on Chinese representation …
In this guest post Karan Chadda explores UK digital news consumption based on a recent report published but Reuters.
By Karan Chadda
Each year the …
Edelman, which calls itself the world’s largest public relations firm, has lost four executives who lead its corporate-responsibility practice – at least in part because of the company’s unwillingness to take a strong stand on climate change. Two influential clients have also left the firm over the …Climate
New Guardian editor Kath Viner is making her mark at King’s Place. Busy news journalists were grateful for this urgent missive yesterday, reminding …
There is no denying that the rise of social networks in the workplace has changed the role of the internal communication (IC) profession forever. The …
There is no shortage of suggestions for improvements to public relations practice at meetings such as the just completed BledCom international public …
High-quality web content can take a lot of time and energy to produce, but no matter how much work you put into creating it, online content tends to …Social Studies
Posted on July 6, 2015 10:45 am by Shel Holtz | Management
A bold claim was made in a recent post by Ted Bauer, a content guy interested in …
Guest post by Gavin Coombes, president, Edelman Digital Asia Pacific, Middle East & Africa.
A version of this post appeared in PRWeek.
On Thursday, right before the start of the Fourth of July weekend, Reddit let go of its communications person, Victoria Taylor. Beyond running …
Political journalists will remember the evening well.
It was around 8:45 p.m. on Jan. 20, before President Obama gave the State of the Union address, when the White House released the full text of his speech on a three-year-old Web site called Medium.
The move broke convention, and the Washington …Journalism
Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we …Content Curation