Future of PR on Flipboard
By Stuart Bruce | Public relations, public affairs, crisis communications and corporate communications for the digital and social era. Curated by Stuart Bruce - international PR adviser and trainer, university lecturer, conference speaker, media commentator.
It feels like generations ago. It felt like a time of great promise when digital gunslingers were going to take the stuffy world of international diplomacy and change it forever, ripping up the rulebook and starting afresh. The set text for the time was a 2010 New York Times piece where Jared Cohen …Diplomacy
So you have written a groundbreaking story complete with the best headline, photo, video, SEO keywords. You Facebook-Tweet-Instagram-Pinterest-Snapchat it to your audiences. Then, after all that intensive work, analytics bring up only 30 clicks… and three retweets.
Maybe you are a journalist looking …Marketing
There's been a lot of hype around digital citizen feedback platforms. The lure of using mobile phones to receive reports from citizens anywhere across the globe, neatly documented on a digital map has led to a flurry of applications.
The Kenyan mapping platform Ushahidi has over 10,000 …Digital Citizen
Holly Zheng, president of BlueFocus International, sat down with PRWeek Editor-in-Chief Steve Barrett at Cannes to weigh in on Chinese representation …Asia
In this guest post Karan Chadda explores UK digital news consumption based on a recent report published but Reuters.
By Karan Chadda
Each year the …United Kingdom
Edelman, which calls itself the world’s largest public relations firm, has lost four executives who lead its corporate-responsibility practice – at least in part because of the company’s unwillingness to take a strong stand on climate change. Two influential clients have also left the firm over the …Climate
New Guardian editor Kath Viner is making her mark at King’s Place. Busy news journalists were grateful for this urgent missive yesterday, reminding …
There is no denying that the rise of social networks in the workplace has changed the role of the internal communication (IC) profession forever. The …Social Media
There is no shortage of suggestions for improvements to public relations practice at meetings such as the just completed BledCom international public …Public Relations
High-quality web content can take a lot of time and energy to produce, but no matter how much work you put into creating it, online content tends to …Social Studies
Posted on July 6, 2015 10:45 am by Shel Holtz | Management
A bold claim was made in a recent post by Ted Bauer, a content guy interested in …Intranet
Guest post by Gavin Coombes, president, Edelman Digital Asia Pacific, Middle East & Africa.
A version of this post appeared in PRWeek.
Relatively …Social Media
On Thursday, right before the start of the Fourth of July weekend, Reddit let go of its communications person, Victoria Taylor. Beyond running …July 4th
Political journalists will remember the evening well.
It was around 8:45 p.m. on Jan. 20, before President Obama gave the State of the Union address, when the White House released the full text of his speech on a three-year-old Web site called Medium.
The move broke convention, and the Washington …Journalism
Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we …Content Curation
When communicators in Microsoft's customer service and support unit decided to dig deep into internal email metrics, they compared and contrasted two …Microsoft
Charting the future of public relations
Rankings & Data
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most …
I wanted to like this book. I wanted to believe it. But quickly its account of the business world came across as simplistic and naive.
Let’s start …
The first half of 2015 has provided plenty of case studies on how to deal with a crisis – but there are two separate cases which will surely be …
Tony Robbins used Augmented Reality Holographic Technology to present at an event in Melbourne, Australia from a studio in Miami, Florida. The event …Tony Robbins
By onJune 25, 2015 in Marketing, public relations, Reputation Management
Reading the review of Trust Me, PR is Dead in the Financial Times my jaw …
By onJune 24, 2015 in public relations
Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day …Public Relations
Consultant, Porter Novelli Melbourne
I was really fortunate to meet Dr Anne Gregory on her most recent trip to Melbourne to learn about …
Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small …Emoji
LOS ANGELES — Even by her own account, the supermodel Naomi Campbell’s 1994 album “Babywoman” didn’t amount to much.
“At least I tried,” was the best Ms. Campbell could say of the R&B recording, which was critically drubbed and sold poorly in much of the world (though Japan loved it), during an …Wikipedia
Data geeks rejoice - Google has given Google Trends a major upgrade, with real-time data options, more data sources and more regional-specific info. …Google
Google today announced the launch of a new site called News Lab, a destination that aims to connect journalists with programs, data and other resources to aid in their reporting. The site will feature a number of tools for newsrooms, including tutorials and best practices on how to use Google …Google
A recent survey by The Public Relations Society of America shows that less than 10 per
cent of those working in the North American public relations …