Future of PR

By Stuart Bruce | Public relations, public affairs, crisis communications and corporate communications for the digital and social era. Curated by Stuart Bruce - international PR adviser and trainer, university lecturer, conference speaker, media commentator.

Creativity In PR 2017: The Rise Of The Creative Director

The sixth edition of the Creativity In PR study finds compelling evidence that creative directors are now calling the shots at PR firms.

Creativity

Low friction brands

We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves.In his book about …

Trends

‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses

Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. …

Snapchat

How PR Crises Impact Brand Reputation | Institute for Public Relations

According to a new study from Clutch.co, how companies immediately respond to PR crises has a lasting impact on their brand reputation.<p>Using United …

United Airlines

International Organizations Increasingly Use Visual Content To Engage Followers

The United Nations and UNICEF are the two international organisations most followed on social media, with 16.9 and 16.3 million followers …

UNICEF

AR presents infinite opportunities for brands, but are creatives ready for an augmented future?

If you were to stroll through London's Hyde Park, or Central Park in New York, with Snapchat’s art lens open on your mobile, chances are you'd …

Augmented Reality

Innovator 25 Americas 2017

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Public Relations

IPR Launches IPR Southeast Asia Alliance at Singapore Management University

<i>Deputy Dean Gregor Halff of the Lee Kong Chian Business School named first director.</i>The Institute for Public Relations launched the opening of the …

MBA

How Reuters’s Revolutionary AI System Gathers Global News - MIT Technology Review

“The advent of the internet and the subsequent information explosion has made it increasingly challenging for journalists to produce news accurately …

Journalism

KPMG Australia steps up the battle of the consultancies with launch of CMO advisory business

KPMG Australia has become the latest management consultancy to launch a specialist marketing advisory team targeting chief marketing officers.<p>KPMG …

Saatchi & Saatchi

Lesssons from McKinsey on the importance of being seen to be ethical

McKinsey’s reputation has been heavily impacted by its work in South Africa. Could the same happen in Saudi? (image credit: Ingram Pinn)<p>McKinsey is a …

Cision launches product to measure earned media's Impact on revenue

CHICAGO: Cision has rolled out Cision Impact, a product designed to help users measure earned media ROI using advertising technology data, …

JPEG vs. PNG: Which image-saving format is the better one to use?

In the world of digital imaging, there are two image formats that prevail above all else: JPEG (or JPG) and PNG.<p>At first glance, a single image shown …

Tutorials

Periodic Table of Link Building Includes Newsjacking

Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic …

Periodic Table

Longer content isn’t wearing audiences out — and they may even be hungry for more, two studies find

Audiences are engaging more with longer videos, and you shouldn’t think of all of the “bounces” that show up in your Google Analytics as bad visits. That’s according to two new studies on video and social traffic out today.<p>Audience tracker Parse.ly and social video builder Wochit both found that …

Provoke17: Consumer Consciousness Driving Brands’ Social Purpose

Two sessions focused on how brands are ramping up their mission-driven initiatives in response to the rise of social movements.

Social Movements

Monetizing Micro-Content: What Marketers Need To Know About Blockchain

I remember very clearly the moment in 1995 when I first saw a web page. I very quickly subscribed to a dial-up internet service and began thinking …

Blockchain

The New York Times released new staff social media guidelines, so phew, thankfully that’s settled

Last night, in an event at George Washington University, New York Times executive editor Dean Baquet talked about his frustration with the social media profiles of some of the Times’ reporters and editors:<p>“I’ve spent full days policing our social media,” executive editor Dean Baquet said, adding …

Journalism

Unilever backs voice to deliver digital transformation

Voice-powered search will play a central part in Unilever’s ongoing digital transformation, as the FMCG giant looks to leverage Amazon’s Alexa …

Marketing

How the fake news crisis exposes media technology shortfalls

In an era of fake news, digital security threats and competition for audience attention, journalists and newsrooms lack the technology skills to meet …

Media Tech

Company behind 'Fearless Girl' statue owes $5 million for underpaying black and female execs

Don't talk the talk unless you can walk the walk.<p>State Street Corp., the financial services firm behind the Wall Street statue of the "Fearless …

State Street

Proving the Value of Social Media: A Detailed Case Study

<b>In March this year I was contacted by a company called The Tattoo Shop for assistance with its social media strategy. Six months later and the</b> …

Social Media Marketing

Flipboard debuts self-service program to expand publisher opportunity

Flipboard has announced a new publisher-centric, self-service platform with the intention of leveraging mobile standards and a program that rewards …

The future of news is humans talking to machines

This year, the iPhone turned 10. Its launch heralded a new era in audience behavior that fundamentally changed how news organizations would think about how their work is discovered, distributed and consumed.<p>This summer, as a Knight Visiting Nieman Fellow at Harvard, I’ve been looking at another …

Automation

Identity – the heart of modern marketing

Brand success is based on the strength of relationship they enjoy with consumers, and marketers that put identity at the center of their strategy are …

Identity

Two museums are having a fight on Twitter and it's gloriously informative

Natural history v science.<p>2017 is undoubtedly the year of the feud. As celebrities and corporations alike take to Twitter to hash things out, two of …

Four brands pushing the boundaries of content strategy

<b>With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.</b>The humble browser is no longer the only thing that consumes content, …

Digital Media

Infographic & Survey - Internal Communications With Remote Workers 2017 - Hollinger | Scott

We surveyed 55 internal communications professionals on how they engage with remote workers and the challenges they face.

Scotland