Stuart Bruce

771 Added | 1 Magazine | 7 Likes | 9 Following | 246 Followers | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

The Anatomy of Crisis Communications

Over the last couple of weeks there have been several major PR crises in the news. We have looked at four of the mostly reported, to try to shed a …

This Helps Explain Why United’s PR Response Was Such A Disaster

Blame it on poor organization.<p>When United Airlines first responded this week to a video showing a passenger being violently dragged from one of its planes, the company apparently didn’t understand ― or know how to deal with ― the level of public rage it was facing.<p>One crucial factor contributing to …

Airlines

United's social media nightmare leaves Delta CEO to defend airline overbooking

So, you’re the CEO of airline Delta and you’re wheeled out to talk about beating your quarterly profit expectations. But you know, in your heart of …

Airlines

This Is Almost Certainly James Comey’s Twitter Account

Digital security and its discontents—from Hillary Clinton’s emails to ransomware to Tor hacks—is in many ways one of the chief concerns of the …

Social Media

Samsung turned the Note 7 disaster into an S8 feature

The greatest trick Samsung ever pulled was spinning its biggest misfire into a feature. And it happened right under our noses. In fact, not only did the company complete the transformation in plain sight, it used its highest profile platform to do it. Yesterday’s big Galaxy S8 event marked the …

Samsung

The 4 Ways to Fix Your Broken Content Marketing

As more and more (and more) content is created, the performance of the average piece of content is plummeting.There is no shortage of content about …

Content Marketing

CEOs Visible On Social Media, But Not Engaged

The majority of CEOs from leading US public (92%) and private (76%) companies are visible online in social media and on their company websites.

Cloud Pro

Criminals use reconnaissance to finesse phishing campaigns<p>Tech vendor anticipates demand for containerised mission-critical workloads<p>The company will …

Cloud Computing

When Employee Handbooks talk back

The Employee Handbook. The tome to understanding your company’s policies, practices and rules. The ‘what-to-dos’, the ‘when-to-do-thems’ – you know …

Chatbots

One True Answer and the declining relevance of search

Posted on March 12, 2017 12:15 pm by Shel Holtz | Chatbots | Content | Audio | Brands | Business | Ethics | Marketing | Search | Technology<p>Kindle<p>A …

Search Engines

“Poor Communication” Is Often a Symptom of a Different Problem

Do employees complain that your company suffers from a lack of communication? That the left hand doesn’t know what the right hand is doing? Maybe the one doing the complaining is you. Or perhaps, as many companies do, you conducted an employee engagement survey and “lack of communication” emerged …

That’s What You Think

Why reason and evidence won’t change our minds.<p>In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. They were presented with pairs of suicide notes. In each pair, one note had been composed by a random individual, the other by a person who had …

How utilities brands use social media for reputation management

<b>Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about</b> …

Social Media Marketing

Trump Has Made the Social Media Manager Your Most Valuable Employee - Bloomberg

In the eight years Donald Trump has had a Twitter account, he has posted more than 34,000 tweets. About a hundred of them were sent after he was …

Beth Jenkins: A New Era of Corporate Statesmanship?

The neuroscience of Storytelling – Blending The Mix

Working in social media since 2005, I’ve long tried to understand the human motivations behind why and how we share what we do, the end goal being …

Storytelling

How Companies Will Use Social Media In 2017

2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled world of social media.<p>Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the …

Social Media Marketing

What branded content means to the future of your agency

As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space. Does the …

Advertising

The Comms World At Davos 2017

Numerous PR and communications leaders will again descend on Davos, as the World Economic Forum grapples with a populist backlash.

Digital Marketing

Flipboard Launches China Version In Partnership With BlueFocus

Flipboard China joint venture will aim to customize its social magazine app for Chinese users.

Digital Marketing

Economist digital strategy chief: We expect display advertising to have disappeared by 2025

<b>Economist deputy editor and digital strategy head Tom Standage on why news publishers need to say goodbye to advertising…</b>The majority of our revenue …

Digital Media
Language

What You Can Do to Improve Ethics at Your Company

Enron. Wells Fargo. Volkswagen. It’s hard for good, ethical people to imagine how these meltdowns could possibly happen. We assume it’s only the Ken Lays and Bernie Madoffs of the world who will cheat people. But what about the ordinary engineers, managers, and employees who designed cars to cheat …

Fake news story prompts Pakistan to issue nuclear warning to Israel

Defence minister reminds Israel on Twitter that ‘Pakistan is a nuclear state too’ after fake story says Israel had threatened to destroy Pakistan<p>A fake news story has touched off a Twitter confrontation between nuclear powers Pakistan and Israel, the latest disturbing incident of fabricated stories …

Israel

The Big Question for Engagement in 2017

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and …

IKEA

How blockchain might be useful in marketing and advertising

Blockchain is probably best known as the technology underpinning bitcoin, but marketers see possibilities for it beyond finance.<p>Blockchain, …

The Guardian's new 'Hosted by' platform gives brands an opportunity to publish their own content

The Guardian has launched a new native advertising offering, Hosted by the Guardian, allowing brands to host their own content on site instead of …

African comms firms embrace the new world economy as the continent eyes growth

As we look ahead, communicators in Africa are going to play an increasingly important role in economic development<p>Social media is in the mix, …

Google autocomplete alterations have sparked an interesting debate

This Sunday, an article on The Observer made the suggestion that rightwing propagandists have gotten very good at using the Internet. So good, in …

Google