Stuart Bruce

1 Magazine | 676 Articles | 208 Followers | 7 Likes | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

2016 EMEA SABRE Awards: Full Winners List

Full list of all winners at the 2016 SABRE Awards EMEA, which attracted 500 industry executives to Berlin last night.

PR measurement by valuing intangible assets–brand and reputation

The latest <i>Global Intangible Finance Tracker (GIFT)</i> report reveals many directors, analysts, investors and other stakeholders don’t adequately …

Public Relations

What happened when we took on Facebook (and won)

When we launched our ‘See the need’ campaign at RNIB, the last thing we expected was for Facebook to ban the ad. At RNIB, we’re only too aware that …

Facebook

Ukranian Hacker Admits Stealing PR Newswire Press Releases

A Ukranian hacker pleaded guilty to stealing unpublished news releases that helped a criminal network make $30 million by trading on nonpublic …

Public Relations

Meet the people who see nearly everything we post online

As social media proliferates, a new industry has sprung up to weed out deviant content. Meet the watchers on the web.<p>Every day, more than 350 million photographs are uploaded to Facebook.<p>Add to that millions more videos, gifs and text posts. With each one, there is a chance that malicious or …

Social Media

Influence, PR & snake oil: Q & A with Philip Sheldrake

<b>What does Influence mean to the public relations business currently? Is it more important since the rise of digital or has it always been at the</b> …

Public Relations

Happy birthday to us

Tomorrow (Saturday 7 May) diginomica celebrates its third birthday. This year to mark the anniversary, we’re giving, not receiving, a gift.<p>Over the …

Digital Economy

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

Speaking at the PR360 Global Festival and Awards in London yesterday, Alex Aiken, executive director for UK government comms, told delegates: "My …

Government (UK)

PR Crossroads: Four Ways to Navigate Measurement in the Future | Institute for Public Relations

The practice of Public Relations is approaching a crossroads in its relationship with the marketing function – a crossroad not dissimilar to the …

Public Relations

How Britain funds the 'propaganda war' against Isis in Syria

The British government is waging information warfare in Syria by funding media operations for some rebel fighting groups, in the foreign front of what David Cameron has called “the propaganda war” against Islamic State.<p>The campaign aims to boost the reputation of what the government calls the …

Military

Meet the New Guggenheim.org

Welcome to the Guggenheim’s new website! Robust, streamlined, and user-friendly, the redesign complements a visit to our iconic Frank Lloyd Wright …

A Tale of 2 Crises: a Side-by-Side Comparison of GM and Toyota's Crisis Communication | FINN

In crisis communication, it's exceedingly rare to be able to do a side-by-side comparison of crises. Like the famous Tolstoi quote that each unhappy …

Are People Getting The Message When We Use Emoji To Communicate?

<i>How reliably do people correctly interpret what others mean when they use emojis? originally appeared on Quora –</i> <i>the knowledge sharing network where compelling questions are answered by people with unique insights</i>.<p><b>Answer by Steven Chang, Ph.D, part of the GroupLens research team at The University of</b> …

Emoji

Berlin Airport PR chief fired for calling project 'shit show’

Berlin's new international airport was supposed to be the jewel in the crown of the reunited and reinvigorated German capital.<p>But the building …

Millennial is not a catch-all term

As I mentioned in my previous blog, the Arthur W. Page Spring Seminar this week picked up on the topic of next-generation consumers for its content …

“You have been selected”: Driving uptake of Government schemes

In 2013 and 2014 BIT worked with the Department for Business, Innovation and Skills to design, launch and run the Growth Vouchers programme. After …

Government

How a Venture Capitalist's Bid to Edit Wikipedia Page Backfired

Venture capital firm Ariadne Capital Ltd. sued a London public relations company that it says botched an attempt to improve a Wikipedia entry in a …

Wikipedia

The Inception of PR Evaluation and Measurement in Europe | Institute for Public Relations

<i>This guest blog post is written by one of authors of the Top Three Paper Awards from the 2016 International PR Research Conference.</i><p>Based on survey …

Why Twitter should pay more attention to Africa

Twitter users in Africa are five times more likely to use the micro-blogging service to voice their political views than they are in the US and the UK, a new study reveals.<p>An analysis of 1.6 billion geo-located tweets and the top 5,000 hashtags showed that one in 10 of the most popular topics were …

How to Write Viral Headlines

Why did you click through to this article? Why will some people share this article without even reading it?<p>The most important element of this post …

List-Worthy

The man who studies the spread of ignorance

How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.<p>In 1979, a secret memo from the tobacco industry was revealed to the public. Called the Smoking and Health Proposal, and written a decade …

5 Things We Learned At Our First African In2Summit

The next big communication thing is plain text

Posted on March 31, 2016 2:13 pm by Shel Holtz | Content | Internal | Marketing | Media | Mobile | PR | Technology<p>Kindle<p>The next big organizational …

Public relations needs to think more like doctors than accountants

Matt Battersby, MD of H+K SMARTER, blogs for Influence on how parallels between health and reputation mean public relations could learn a thing or …

US watchdog sues VW over emissions scandal

Volkswagen’s legal troubles in the US have deepened as the country’s top consumer watchdog hit the automaker with a lawsuit seeking billions of …

Easter Notices – Changing The Legacy

<b><br>How To @Jericho</b><p>In response to client requests for help re-imagining leadership in the new normal , Jericho has teamed up with publisher Toby Mundy …

Content marketing trends for 2016 - PR Research

PR Research<p>Content marketing trends for 2016<p>Date: 29 March 2016 12:57<p>As content creation continues to grow in importance in PR and marketing, the …

Fortune 500 Companies Prefer Instagram over Blogs, Study Says | Institute for Public Relations

<i>This post appears courtesy of University of Massachusetts Dartmouth. The full study can also be found on their website.</i><p>Instagram usage increased 13 …

Are professional influencers impactful? - Christopher S. Penn Blog

Olivier Blanchard started a conversation yesterday on Facebook by positing that professional influencers may not move the needle for the brands that …

Rebuilding Bromford in Minecraft