Stuart Bruce

837 Flips | 1 Magazine | 7 Likes | 9 Following | 313 Followers | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

VIRAL COMMUNITY: How the viral parking warden video started in a Facebook group… and what we can all learn

<b>If you’re not thinking about Facebook groups you’re missing a huge chunk of how the population is consuming the media.</b>Your corporate page is fine. …

Social Media

DODGING HIPPOS: How to say ‘no’ to the highest paid person in the room without actually saying ‘no’

<b>Its been a busy few months. One of the good things about it is travelling to places and hearing new ideas. Often when I’m training I come back with a</b> …

Protest

PR firms flop again in Cannes Lions PR Grand Prix – so what?

Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes headlined AMV/BBDO’s …

AMV/BBDO's 'Trash Isles' Takes Cannes PR Grand Prix As PR Firms Struggle Again

PR agencies involved in just two of 12 Gold PR Lion winners.

PR and communication measurement best practice at AMEC global summit

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only …

Charts change hearts and minds better than words do

People believe the craziest things.<p>A poll taken after the 2016 presidential election found, for instance, that more than half of people who voted for …

Procter & Gamble aligns brand, corporate comms under one organization | PR Week

CINCINNATI: Procter & Gamble is combining its brand and company communications teams into a single, integrated global organization.<p>Leadership roles …

Review: Understanding Public Relations | PR Place

<b>Understanding Public Relations: Theory, Culture and Society</b><br>Lee Edwards<br>2018, Sage<p>Public relations has many critics. For outsider critics (media …

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name to “IHOb”. Yesterday they …

Opinion: Is Reorganisation The New Normal In Big Agencies?

Agency revamps are usually met with derision by competitors, indifference by clients and fear and loathing by employees. So why do firms bother?

The Time for PR Automation is Now

PR automation doesn't have to be a dirty word if you embrace how it can make you more effective at your job and evolve your creativity. Edyta Kowal …

Public relations as strategic management

Public Relations has long aspired to be seen as a strategic management function, given the same respect in the board room as marketing and human …

Management

The Four Horsemen of the PR-pocalypse

“And when the Lamb opened the seventh seal,<br>silence covered the sky.”<i>The Book of Revelation 8:1</i><b>Over the last year or two a perfect storm has been</b> …

What if you could read the minds of 56 CMOs?back to all NEWS

Well, you can’t, but natural language processing (NLP) can get you pretty close. NLP helps machines “read” text by simulating the human ability to …

The Marketing Group’s blockchain-backed agency Truth promises to be antidote to industry’s media woes

The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100% transparency as they grapple …

Greenpeace 'doubles sign up rates’ through virtual reality

Greenpeace has been trialling the use of virtual reality to help its fundraisers engage with people at festivals, and has seen sign-up rates double …

Why humans will always be smarter than artificial intelligence

Machines are good at pattern matching but our ability to learn unlimited patterns means humans will always be smarter than artificial intelligenceThe …

Artificial Intelligence

Anand Eswaran: Tech may change how we work, but we’ll still have work | Transform

Artificial intelligence has captured our collective imagination for decades. But now that the science fiction has evolved into real science, we have …

Public relations as reputation management

<i>In this series of PR Place essays, we hope to enrich students’ understanding of the field and introduce some academic thinking to practitioners (and</i> …

FTSE 50 Companies Fail To Communicate Clearly: Study

The first FTSE 50 Clarity Index shows the UK’s biggest companies, including WPP, are using overly-complex language in their written content.

FTSE

Alexa’s voice was heard above all others at CES 2018

<i>Campaign recently published this article by our Innovation Director, Tom Ollerton, looking at the hype around voice tech at this year’s CES event and</i> …

This week in PR (2 February)

Suffragette lanterns (@BristolUni)<p>News in brief<p>Following the <b>Channel 4 Dispatches/Sunday Times</b> revelations about politicians’ willingness to trade …

Would you care if this feature had been written by a robot?

<b>Would you care if a story you read in a newspaper or online was "written" by a machine rather than a stressed-out hack? Would you even be able to tell the difference? Welcome to the world of "robo journalism" - and it's coming faster than you think.</b><p>Squirrelled away at the Press Association's (PA) …

Journalism

Davos 2018: 5 Communications Themes From A Revived World Economic Forum

A Davos week that began with dire prognostications on the collapse of trust ended in upbeat mood, with economic optimism helping to allay concerns …

World Economic Forum

How to Maximize the Value of Forward-Looking PR Measurement

In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies …

Public Relations

Creativity In PR 2017: The Rise Of The Creative Director

The sixth edition of the Creativity In PR study finds compelling evidence that creative directors are now calling the shots at PR firms.

Creativity

Low friction brands

We used to wonder about the future of advertising in brand marketing – now we are wondering about the future of brands themselves.In his book about …

Customer Service

‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses

Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. …

How PR Crises Impact Brand Reputation

According to a new study from Clutch.co, how companies immediately respond to PR crises has a lasting impact on their brand reputation.Using United …

Public Relations

International Organizations Increasingly Use Visual Content To Engage Followers

The United Nations and UNICEF are the two international organisations most followed on social media, with 16.9 and 16.3 million followers …

United Nations