Stuart Bruce

786 Added | 1 Magazine | 7 Likes | 9 Following | 253 Followers | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

Four brands pushing the boundaries of content strategy

<b>With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.</b>The humble browser is no longer the only thing that consumes content, …

Content Strategy

Is it time for a rethink over NFC and QR?

Posted by Niall Cook in Blog<p><i>Apple’s intention to support NFC tag reading and QR code scanning has put the spotlight back on contactless interaction.</i> …

Infographic & Survey - Internal Communications With Remote Workers 2017 - Hollinger | Scott

We surveyed 55 internal communications professionals on how they engage with remote workers and the challenges they face.

'We dumped our entire budget in the last 10 days': inside the behavioural science strategy of Vote Leave

As the one year anniversary of the British public’s vote to leave the European Union approaches, Vote Leave's campaign director has revealed it was …

Judge rules emoji are proof of intent

A landlord in Israel has successfully sued a couple who mislead him with emoji, with the judge ruling that the tiny pictures constituted a statement of intent.<p>The landlord, Yaniv Dahan, posted an ad on a classified site for his home, and received a response from a couple. After giving him the …

Law

In the AI wars, Microsoft now has the clearer vision

A week ago, Microsoft held its Build developer conference in its backyard in Seattle. This week, Google did the same in an amphitheater right next to its Mountain View campus. While Microsoft’s event felt like it embodied the resurgence of the company under the leadership of Satya Nadella, Google …

The dangerous corporate fetish of crisis management

The recent WannaCry cyber attack plunged organisations including the UK’s National Health Service, FedEx, Russia’s ministry of the interior, Renault, …

your facebook work profile work-around needs to end… urgently

<b>Some organisation's Facebook pages are at risk of being left high and dry by a fresh clamp-down on second accounts.</b> by Dan SleeIt’s astounding the …

Terms and Conditions

Inside story of first open Council intranet

Devon County Council is the first council to put its staff pages (intranet) in the public domain.<p>This site is public and accessible to everyone. This …

Standing up for United

In the midst of a PR maelstrom, CEO of United Airlines Oscar Munoz has stood by his employees. Brittany Golob investigates the airline’s employer …

Airlines

“Data protection” might bore you – but our politicians are sleepwalking into a nightmare

Possibly the most boring of all boring company-wide emails is the one from IT Support telling you that they’ll be working hard over the weekend to …

General Data Protection Regulation

United Airlines' passenger-dragging incident hasn't hurt the bottom line

United Airlines’ passenger-dragging scandal hurt the carrier’s image but has yet to damage the airline’s bottom line, data released Monday show.<p>During the same month that aviation security officers dragged Dr. David Dao from his seat on a flight from Chicago to Louisville, Ky., United posted the …

Connect the power of Excel to your Facebook ad accounts with FAME

Facebook Ads Manager for Excel<p>Facebook Ads Manager for Excel<p>Posted by Facebook Business on Tuesday, March 14, 2017<p>Facebook advertisers frequently …

Microsoft Excel

PR’s PR problem

Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning …

Public Relations

The Anatomy of Crisis Communications

Over the last couple of weeks there have been several major PR crises in the news. We have looked at four of the mostly reported, to try to shed a …

United Airlines

This Helps Explain Why United’s PR Response Was Such A Disaster

Blame it on poor organization.<p>When United Airlines first responded this week to a video showing a passenger being violently dragged from one of its planes, the company apparently didn’t understand ― or know how to deal with ― the level of public rage it was facing.<p>One crucial factor contributing to …

United Airlines

United’s social media nightmare leaves Delta CEO to defend airline overbooking

Delta had some good news to talk about yesterday, but as United's self-inflicted PR disaster continues to cause its share price to lose altitude, …

This Is Almost Certainly James Comey’s Twitter Account

Digital security and its discontents—from Hillary Clinton’s emails to ransomware to Tor hacks—is in many ways one of the chief concerns of the …

Samsung turned the Note 7 disaster into an S8 feature

The greatest trick Samsung ever pulled was spinning its biggest misfire into a feature. And it happened right under our noses. In fact, not only did the company complete the transformation in plain sight, it used its highest profile platform to do it. Yesterday’s big Galaxy S8 event marked the …

The 4 Ways to Fix Your Broken Content Marketing

As more and more (and more) content is created, the performance of the average piece of content is plummeting.There is no shortage of content about …

Digital Marketing

CEOs Visible On Social Media, But Not Engaged

The majority of CEOs from leading US public (92%) and private (76%) companies are visible online in social media and on their company websites.

CEOs

Cloud Pro

The company is committed to the country, despite uncertainty over impact of Brexit<p>New investment brings total funding raised to $16.3 million<p>Trusted …

Apple Music

When Employee Handbooks talk back

The Employee Handbook. The tome to understanding your company’s policies, practices and rules. The ‘what-to-dos’, the ‘when-to-do-thems’ – you know …

Employee Engagement

One True Answer and the declining relevance of search

A few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.“There are Honeycrisps …

Google Home

“Poor Communication” Is Often a Symptom of a Different Problem

Do employees complain that your company suffers from a lack of communication? That the left hand doesn’t know what the right hand is doing? Maybe the one doing the complaining is you. Or perhaps, as many companies do, you conducted an employee engagement survey and “lack of communication” emerged …

Management

Why Facts Don’t Change Our Minds

That’s What You Think<p>Why reason and evidence won’t change our minds.<p>In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. They were presented with pairs of suicide notes. In each pair, one note had been composed by a random individual, the other …

Psychology

How utilities brands use social media for reputation management

Before we go any further, what exactly is online reputation management? Well, though it largely comes under the umbrella of social media monitoring, …

Reputation Management

Trump Has Made the Social Media Manager Your Most Valuable Employee

In the eight years Donald Trump has had a Twitter account, he has posted more than 34,000 tweets. About a hundred of them were sent after he was …

Donald Trump

Beth Jenkins: A New Era of Corporate Statesmanship?