Stuart Bruce

1 Magazine | 700 Articles | 210 Followers | 6 Likes | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

Monday Roundup: Learning from Measurement Mistakes

Mistakes, everyone makes them. It’s whether we learn from them or not that makes the difference.<p>This week’s roundup takes a look at common …

Analytics

Syrian children hold Pokemon pictures in the hope people will find them and save them

Pictures emerge after five years of a civil war that has left hundreds of thousands dead and seen millions forced to flee their homes

Middle East

So you think you chose to read this article?

<b>You may think you choose to read one story over another, or to watch a particular video rather than all the others clamouring for your attention.</b><p>But in truth, you are probably manipulated into doing so by publishers using clever machine learning algorithms.<p>The online battle for eyeballs has gone …

Machine Learning

How an NHS Trust is encouraging social media use

“We trust our employees with patients’ lives. Why wouldn’t we trust them with social media?”<p>I’ve shared this quote from Dean Royles, ex-Chief …

Marketing

Clinton team celebrates Sanders endorsement with Snapchat filter

After a spirited primary, Sen. Bernie Sanders (D-VT) endorsed former Secretary of State Hillary Clinton for president on Tuesday. To mark the …

Snapchat

Snapchat can be a powerful employee advocacy tool

Posted on July 12, 2016 10:55 am by Shel Holtz | Brands | Internal | Mobile | Social Media<p>Kindle<p>Snapchat, the messaging app that has won over youth …

Snapchat

The future of content marketing is personal, social, agile and so much more

Everyone wishes they had a crystal ball that really works; the ones I have are only good for playing jacks. That being said, many are looking toward …

Content Marketing

Elon Musk Twitter rant a 'case study' in how not to handle a crisis, experts say

Tesla CEO Elon Musk has been bullish in his defense of his company following the death in May of a driver using the car’s “autopilot” feature, even claiming that in the last year “500,000 people would have been saved” if the feature was widely available.<p>But experts in crisis management have said …

Elon Musk

The nations of Denmark and Sweden had a Twitter fight involving moose and sperm banks

Thursday morning, the official Twitter accounts of the nations of Denmark and Sweden engaged in one of the most bizarre Twitter fights I’ve ever seen. It encompasses everything from the size of the two countries to the Danish language to moose populations to Legos.<p>Early in the morning, Denmark’s …

Denmark

Exclusive: Why Microsoft is betting its future on AI

Satya Nadella bounded into the conference room, eager to talk about intelligence. I was at Microsoft’s headquarters in Redmond, WA, and the company’s CEO was touting the company's progress in building more intelligent apps and services. Each morning, he told me, he puts on a HoloLens, which enables …

The Future

11 Mistakes to Avoid in Corporate Social Responsibility Communications - Communication World

Corporate social responsibility communication has a strong relationship to value. Do it right and you can create and preserve value. Do it badly and …

Mining

How remain failed: the inside story of a doomed campaign

On Friday 10 June, five men charged with keeping Britain in the European Union gathered in a tiny, windowless office and stared into the abyss.<p>Just moments before, they had received an email from Andrew Cooper, a former Downing Street strategist and pollster for the official remain campaign, …

Downing Street

New Research Shows Impact Of "Earned Influence" On Top And Bottom Lines

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Research

Year to date: 50 platform and tool updates from the social web

<i>A blog post that does what it says in the title. New digital and social stuff that happened on the internet in the first six months of 2016.</i><p>In my day …

Mary Meeker

AMEC Launches New PR Measurement Framework

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Public Relations

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact …

Public affairs

The social ambassadors under your nose

The best company advocates and influencers are often your own employees. Here’s how to find, coach and empower these brand advocates for mutual …

Naked Diplomacy by Tom Fletcher review – international relations for the digital age

In 1931 a French diplomat complained that “the activities of the press, and ignorance of a public that insists on being told everything, do not create an atmosphere favourable to prosecution of political designs”. This idea – that we, the public and the press, should not be told the truth – runs …

Lessons from Companies That Put Purpose Ahead of Short-Term Profits

We have recently seen a number of corporations make decisions that by historical norms would appear to be at odds with what we would expect from leaders of major companies. Consider these three examples:<p>In 2014 the US healthcare retailer CVS decided to stop selling cigarettes, at an estimated cost …

The Deep Work Habits of 28 Highly Productive People

While we're based in Birmingham for the first 18 months of comms2point0-<p>fulltimeI was based on my dining table. This blurring of the work-life …

Job Satisfaction

Spain’s Podemos leftist party printed its program as an Ikea catalog so voters will actually read it

Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. <i>Podemos</i>, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that …

IKEA

Zinc's elemental message - beyond WhatsApp for the enterprise

A new CEO, a new name and a fresh $5 million of funding – it’s a time of change for the San Francisco messaging start-up formerly known as …

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on …

2016 EMEA SABRE Awards: Full Winners List

Full list of all winners at the 2016 SABRE Awards EMEA, which attracted 500 industry executives to Berlin last night.

Awards

PR measurement by valuing intangible assets–brand and reputation

The latest <i>Global Intangible Finance Tracker (GIFT)</i> report reveals many directors, analysts, investors and other stakeholders don’t adequately …

Public Relations

What happened when we took on Facebook (and won)

When we launched our ‘See the need’ campaign at RNIB, the last thing we expected was for Facebook to ban the ad. At RNIB, we’re only too aware that …

Facebook

Ukranian Hacker Admits Stealing PR Newswire Press Releases

A Ukranian hacker pleaded guilty to stealing unpublished news releases that helped a criminal network make $30 million by trading on nonpublic …

Meet the people who see nearly everything we post online

As social media proliferates, a new industry has sprung up to weed out deviant content. Meet the watchers on the web.<p>Every day, more than 350 million photographs are uploaded to Facebook.<p>Add to that millions more videos, gifs and text posts. With each one, there is a chance that malicious or …

Social Media

Influence, PR & snake oil: Q & A with Philip Sheldrake

<b>What does Influence mean to the public relations business currently? Is it more important since the rise of digital or has it always been at the</b> …

Public Relations

Happy birthday to us

Tomorrow (Saturday 7 May) diginomica celebrates its third birthday. This year to mark the anniversary, we’re giving, not receiving, a gift.<p>Over the …