Stuart Bruce

763 Added | 1 Magazine | 7 Likes | 9 Following | 242 Followers | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

When Employee Handbooks talk back

The Employee Handbook. The tome to understanding your company’s policies, practices and rules. The ‘what-to-dos’, the ‘when-to-do-thems’ – you know …

Automation

One True Answer and the declining relevance of search

Posted on March 12, 2017 12:15 pm by Shel Holtz | Chatbots | Content | Audio | Brands | Business | Ethics | Marketing | Search | Technology<p>Kindle<p>A …

SEO

“Poor Communication” Is Often a Symptom of a Different Problem

Do employees complain that your company suffers from a lack of communication? That the left hand doesn’t know what the right hand is doing? Maybe the one doing the complaining is you. Or perhaps, as many companies do, you conducted an employee engagement survey and “lack of communication” emerged …

Leadership

That’s What You Think

Why reason and evidence won’t change our minds.<p>In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. They were presented with pairs of suicide notes. In each pair, one note had been composed by a random individual, the other by a person who had …

How utilities brands use social media for reputation management

<b>Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about</b> …

Social Media Marketing

Trump Has Made the Social Media Manager Your Most Valuable Employee - Bloomberg

In the eight years Donald Trump has had a Twitter account, he has posted more than 34,000 tweets. About a hundred of them were sent after he was …

Social Media

Beth Jenkins: A New Era of Corporate Statesmanship?

The neuroscience of Storytelling – Blending The Mix

Working in social media since 2005, I’ve long tried to understand the human motivations behind why and how we share what we do, the end goal being …

Storytelling

How Companies Will Use Social Media In 2017 | Fast Company | The Future Of Business

Social media as we know it may not be dead, but it’s surely dying. This doesn’t mean businesses should give up the ghost, though.<p>Social media has never been more influential, but getting updates in front of users has never been more challenging.<p>Advertising on social media is effective, scaleable, …

Social Media Marketing

What branded content means to the future of your agency

As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space. Does the …

Advertising

The Comms World At Davos 2017

Marketing

Flipboard Launches China Version In Partnership With BlueFocus

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Marketing

Economist digital strategy chief: We expect display advertising to have disappeared by 2025

<b>Economist deputy editor and digital strategy head Tom Standage on why news publishers need to say goodbye to advertising…</b>The majority of our revenue …

Digital Media

Now hiring: Emoji translator

<b>London (CNN) —</b> This is not your typical 9-to-5 job.<p>A global translation firm based in London is hiring what it says will be the world's first official "emoji translator."<p>The job advertisement, which was posted online two weeks ago, has already attracted 100 applicants from around the globe.<p>Today …

Emoji

What You Can Do to Improve Ethics at Your Company

Enron. Wells Fargo. Volkswagen. It’s hard for good, ethical people to imagine how these meltdowns could possibly happen. We assume it’s only the Ken Lays and Bernie Madoffs of the world who will cheat people. But what about the ordinary engineers, managers, and employees who designed cars to cheat …

Leadership

Fake news story prompts Pakistan to issue nuclear warning to Israel

Defence minister reminds Israel on Twitter that ‘Pakistan is a nuclear state too’ after fake story says Israel had threatened to destroy Pakistan<p>A fake news story has touched off a Twitter confrontation between nuclear powers Pakistan and Israel, the latest disturbing incident of fabricated stories …

Israel

The Big Question for Engagement in 2017

Social Media Marketing

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and …

IKEA

How blockchain might be useful in marketing and advertising

Blockchain is probably best known as the technology underpinning bitcoin, but marketers see possibilities for it beyond finance.<p>Blockchain, …

Bitcoin

The Guardian's new 'Hosted by' platform gives brands an opportunity to publish their own content

The Guardian has launched a new native advertising offering, Hosted by the Guardian, allowing brands to host their own content on site instead of …

Advertising

African comms firms embrace the new world economy as the continent eyes growth

As we look ahead, communicators in Africa are going to play an increasingly important role in economic development<p>Social media is in the mix, …

Public Relations

Google autocomplete alterations have sparked an interesting debate

This Sunday, an article on The Observer made the suggestion that rightwing propagandists have gotten very good at using the Internet. So good, in …

Google

Election Day mobile notifications offer peek into future of news delivery

More Americans than ever this year learned about Election Day results from their phones, including via mobile push notifications news organizations …

Journalism

How to Write Email with Military Precision

In the military, a poorly formatted email may be the difference between mission accomplished and mission failure. During my active duty service, I learned how to structure emails to maximize a mission’s chances for success. Since returning from duty, I have applied these lessons to emails that I …

Productivity

Google is experimenting with a mobile first index, but what does that mean for SEO teams?

An important shift in the world of search took place earlier this month when Google announced it is experimenting with a mobile first index.<p>In many …

SEO

The data arms race: will Labour win?

We are living in the age of a “data” arms race. In the US “big data” was pioneered in the two Obama election campaigns. It is estimated the 2012 …

Elections

Google warns journalists and professors: Your account is under attack

A flurry of social media reports suggests a major hacking campaign has been uncovered.<p>Google is warning prominent journalists and professors that …

Cybersecurity

Decisions: a 360° virtual reality drunk driving experience, presented by Johnnie Walker

Social media causes some users to rethink their views on an issue

Exposure to a range of new ideas and viewpoints that many social media users encounter can occasionally cause people to change their minds about …

Bernie Sanders

WPP signs agreement with Iranian marketing group PPG

With a total of 200 staff, PPG owns a number of digital services companies, including ad network Anetwork, whose output reaches more than 36 million …