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@stuartbruce | 473 Articles | 2 Magazines | 86 Followers | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs
The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is …Public Relations
The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is …Public Relations
The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete …Case Studies
Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining …Journalism
We are all storytellers now, aren't we? Alex Hesz, the digital director of Adam & Eve/DDB, begs to differ.Storytelling
I was in the U.K. last Tuesday reading the business section of the Daily Mail over breakfast. A headline screamed out, IBM to Cut One Quarter of Work …IBM
Never pick a fight with people who buy ink by the barrel, as Mark Twain once said.
What was good advice back in the 19th century, when newspaper …Social Media
There’s a surprising amount of confusion out there about the differences between an objective, a strategy and a tactic. I’m amazed how often I see …Dublin
The Chartered Institute of Public Relations has published the CIPR Manifesto to “provoke an open and informed debate” ahead of the 2015 UK general …Public Relations
(University of Arizona) Researchers examined social networks in the late pre-Hispanic Southwest and found that communities that were more connected …Archaeology
View image | gettyimages.comA little over over a century ago, back in 1906, Ivy Lee dispatched the very first press release. The communication …Public Relations
WASHINGTON: Dan Pfeiffer, President Barack Obama’s senior adviser and chief communications strategist, is leaving the White House by March, according …White House
I was asked to speak at the recent MIPAA PR Masterclass event about convergence and continuity in the PR industry.
I spoke about how the rise of …21st Century
The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools …Enterprise 2.0
No Integrated Reporting has a role to play in the shift from short-term capital markets to sustainable capital markets. As the World Economic Forum …World Economic Forum
The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a …
Follow-up story: Instagrammer: ‘I am very happy my photo was selected’
New York Times front page on Wednesday, January 28. (Photo by Katie …
Best Practice Guide for MPs Using Twitter for Open Up! – Speaker’s Commission on Digital Democracy | A PR Guy's Musings
Open Up! is the title and the sentiment of the report from the Speaker’s Commission on Digital Democracy in the UK. The Chartered Institute of Public …Twitter
From amusing typos to embarrassing @mentions, UK politicians have certainly kept Twitter ... interesting.
As we head toward the UK's 2015 general election, we looked back at some famous facepalms from British political parties and personalities.
We've got some doozies, but our list isn't exhaustive. …Twitter
NASA has been busy communicating about what could be a historic mission by SpaceX, the space flight company founded by Elon Musk.
SpaceX is scheduled …
Idea in Brief
Leaders must learn how to give and receive advice effectively to do their jobs well, but the exchange is hard work on both sides of the table. Doing it badly can lead to flawed decisions, strained relationships, and stalled careers.
Fortunately, you can master the …Seekers
Last week, Corporate Excellence had the pleasure to attending to the London Insight Forum – The Future of the C-Suite: from CEOs to CCOS organized by …
In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t …Labour
Today is a special day for my podcasting partner, Shel Holtz, and I as we mark a milestone – January 3, 2005 to January 3, 2015 – that is ten years …Podcasting
What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about …
That’s according to new research that indicates not-for-profit groups continue to believe they struggle to use social media effectively.
A survey of …
As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or …Public Relations