Stuart Bruce

1 Magazine | 707 Articles | 211 Followers | 6 Likes | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

This Is What's Missing From Journalism Right Now

This June, we published a big story—Shane Bauer's account of his four-month stint as a guard in a private prison. That's "big," as in XXL: 35,000 …

Journalism

Getting serious about the social science of public relations

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest …

Public Relations

Journalists, take heart: content marketing needs you | Below the line

John Oliver’s recent segment on the state of the journalism industry was perhaps bittersweet for reporters who feel vindicated by the exposé, but …

Content Marketing

Turkey Brings In APCO For Crisis PR Support After Coup Attempt

Two-week contract includes media relations and crisis communications in the US.

Public Relations

Twitter users can now “unlock” exclusive content if they tweet branded hashtags | Social Media

Twitter has launched a new ad format that it hopes will increase engagement between users and brands on the platform.<p>Called ‘Instant Unlock Card,’ …

Twitter

Olympic bosses ban unofficial media from using GIFs of the Games | Sponsorship

Sports broadcasters looking to capture the best moments of Rio 2016 in a GIF will draw the ire of Olympic bosses after it emerged they are banned as …

GIF Animations

How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center | Institute for Public Relations

As the oldest members of the Millennial generation are now beginning to take on management and other key decision-making responsibilities, we need to …

Public Relations

Monday Roundup: Learning from Measurement Mistakes

Mistakes, everyone makes them. It’s whether we learn from them or not that makes the difference.<p>This week’s roundup takes a look at common …

Analytics

Syrian children hold Pokemon pictures in the hope people will find them and save them

Photos of Syrian children holding pictures of Pokemon characters and asking the world to save them have been circulating the internet.<p>The images, …

Pokémon

So you think you chose to read this article?

<b>You may think you choose to read one story over another, or to watch a particular video rather than all the others clamouring for your attention.</b><p>But in truth, you are probably manipulated into doing so by publishers using clever machine learning algorithms.<p>The online battle for eyeballs has gone …

Machine Learning

How an NHS Trust is encouraging social media use

“We trust our employees with patients’ lives. Why wouldn’t we trust them with social media?”<p>I’ve shared this quote from Dean Royles, ex-Chief …

Clinton team celebrates Sanders endorsement with Snapchat filter

After a spirited primary, Sen. Bernie Sanders (D-VT) endorsed former Secretary of State Hillary Clinton for president on Tuesday. To mark the …

Snapchat can be a powerful employee advocacy tool

Posted on July 12, 2016 10:55 am by Shel Holtz | Brands | Internal | Mobile | Social Media<p>Kindle<p>Snapchat, the messaging app that has won over youth …

The future of content marketing is personal, social, agile and so much more

Everyone wishes they had a crystal ball that really works; the ones I have are only good for playing jacks. That being said, many are looking toward …

Content Marketing

Elon Musk Twitter rant a 'case study' in how not to handle a crisis, experts say

Tesla CEO Elon Musk has been bullish in his defense of his company following the death in May of a driver using the car’s “autopilot” feature, even claiming that in the last year “500,000 people would have been saved” if the feature was widely available.<p>But experts in crisis management have said …

Elon Musk

The nations of Denmark and Sweden had a Twitter fight involving moose and sperm banks

Thursday morning, the official Twitter accounts of the nations of Denmark and Sweden engaged in one of the most bizarre Twitter fights I’ve ever seen. It encompasses everything from the size of the two countries to the Danish language to moose populations to Legos.<p>Early in the morning, Denmark’s …

Denmark

Exclusive: Why Microsoft is betting its future on AI

Satya Nadella bounded into the conference room, eager to talk about intelligence. I was at Microsoft’s headquarters in Redmond, WA, and the company’s CEO was touting the company's progress in building more intelligent apps and services. Each morning, he told me, he puts on a HoloLens, which enables …

The Future

11 Mistakes to Avoid in Corporate Social Responsibility Communications - Communication World

Corporate social responsibility communication has a strong relationship to value. Do it right and you can create and preserve value. Do it badly and …

How remain failed: the inside story of a doomed campaign

On Friday 10 June, five men charged with keeping Britain in the European Union gathered in a tiny, windowless office and stared into the abyss.<p>Just moments before, they had received an email from Andrew Cooper, a former Downing Street strategist and pollster for the official remain campaign, …

Downing Street

New Research Shows Impact Of "Earned Influence" On Top And Bottom Lines

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Year to date: 50 platform and tool updates from the social web

<i>A blog post that does what it says in the title. New digital and social stuff that happened on the internet in the first six months of 2016.</i><p>In my day …

AMEC Launches New PR Measurement Framework

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact …

Public affairs

The social ambassadors under your nose

The best company advocates and influencers are often your own employees. Here’s how to find, coach and empower these brand advocates for mutual …

Naked Diplomacy by Tom Fletcher review – international relations for the digital age

In 1931 a French diplomat complained that “the activities of the press, and ignorance of a public that insists on being told everything, do not create an atmosphere favourable to prosecution of political designs”. This idea – that we, the public and the press, should not be told the truth – runs …

Diplomacy

Lessons from Companies That Put Purpose Ahead of Short-Term Profits

We have recently seen a number of corporations make decisions that by historical norms would appear to be at odds with what we would expect from leaders of major companies. Consider these three examples:<p>In 2014 the US healthcare retailer CVS decided to stop selling cigarettes, at an estimated cost …

The Deep Work Habits of 28 Highly Productive People

While we're based in Birmingham for the first 18 months of comms2point0-<p>fulltimeI was based on my dining table. This blurring of the work-life …

Spain’s Podemos leftist party printed its program as an Ikea catalog so voters will actually read it

Whether or not they follow politics, it’s fair to assume most people don’t actually read electoral programs. <i>Podemos</i>, Spain’s growing leftwing party, which got nearly 21% of the votes in last year’s elections, doesn’t think that’s good, so it adopted an unusual marketing approach to tackle that …

IKEA

Zinc's elemental message - beyond WhatsApp for the enterprise

A new CEO, a new name and a fresh $5 million of funding – it’s a time of change for the San Francisco messaging start-up formerly known as …

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on …