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@stuartbruce | 546 Articles | 2 Magazines | 145 Followers | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

Can Medium replace the op-ed page? - The Washington Post

Political journalists will remember the evening well.

It was around 8:45 p.m. on Jan. 20, before President Obama gave the State of the Union address, when the White House released the full text of his speech on a three-year-old Web site called Medium.

The move broke convention, and the Washington …

Journalism

Content discovery: The new Holy Grail of PR and marketing

Posted on July 2, 2015 2:59 pm by Shel Holtz | Content | Instagram | Visual Communication | Facebook | Mobile | Twitter | Video

Kindle

Big name digital …

Public Relations

Why Aren’t More In-House Communicators Using Twitter?

Metrics deliver ROI—and employee buy-in—at Microsoft

When communicators in Microsoft's customer service and support unit decided to dig deep into internal email metrics, they compared and contrasted two …

Microsoft

The Social Profile

Charting the future of public relations

Rankings & Data

The key global benchmark of PR agency rankings, industry size and global comms trends.

The most …

Review: ‘Trust Me, PR is Dead’, by Robert Phillips

I wanted to like this book. I wanted to believe it. But quickly its account of the business world came across as simplistic and naive.

Let’s start …

Public Relations

Corporate apologies - 'Listen to the lawyers & you will get it horribly wrong'

The first half of 2015 has provided plenty of case studies on how to deal with a crisis – but there are two separate cases which will surely be …

Thomas Cook

Tony Robbins Shows the Future of Real-Time International Presentations

This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of …

Tony Robbins

Financial Times needs to know Thomas Cook didn't need better communications advice

By onJune 25, 2015 in Marketing, public relations, Reputation Management

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw …

Thomas Cook

Back to the future of PR at FutureComm15

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class …

Public Relations

Anne Gregory on Professionalising the Profession, by Katie Sheppet

Katie Sheppet
Consultant, Porter Novelli Melbourne

I was really fortunate to meet Dr Anne Gregory on her most recent trip to Melbourne to learn about …

Australia

#ChevyGoesEmoji

Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small …

Emoji

P.R. Firm Alters the Wikipedia Pages of Its Star Clients

LOS ANGELES — Even by her own account, the supermodel Naomi Campbell’s 1994 album “Babywoman” didn’t amount to much.

“At least I tried,” was the best Ms. Campbell could say of the R&B recording, which was critically drubbed and sold poorly in much of the world (though Japan loved it), during an …

Wikipedia

Google Updates Google Trends with Real-Time Insights and Additional Data Sources

Data geeks rejoice - Google has given Google Trends a major upgrade, with real-time data options, more data sources and more regional-specific info. …

Google

Google Launches A New Home For Journalists With “News Lab”

Google today announced the launch of a new site called News Lab, a destination that aims to connect journalists with programs, data and other resources to aid in their reporting. The site will feature a number of tools for newsrooms, including tutorials and best practices on how to use Google …

Google

Michael Murphy & » Are we doing enough to influence racial diversity in PR?

A recent survey by The Public Relations Society of America shows that less than 10 per
cent of those working in the North American public relations …

Public Relations

18th Annual Global CEO Survey – UK summary

"Flexible technology is key. The underlying systems need to be flexible enough to allow you to move very quickly in this marketplace."

"I think there …

United Kingdom

WCF Association to train young PR professionals in Davos

The World Communication Forum Association is launching its latest project this summer, the WCFDavos | CommCamp – a one-week intense course in …

Content marketing should be layered

LONDON: Two thirds of content is shared because the sharer either finds it to have practical value or to somehow reflect well on their own person, …

Marketing

Are you ready to communicate via the Internet of Things?

Posted on June 4, 2015 9:18 am by Shel Holtz | Visual Communication | Channels | Marketing | PR

Kindle

You don’t hear many people in the …

Internet of Things

Podcast: Ukraine’s ‘Information War’ With Russia

Natalia Popovych talks to the Holmes Report about the Ukrainian Crisis Media Center.

Ukraine

PR leadership lessons from Labour's election defeatSTUART BRUCE

By onJune 4, 2015 in Business, PR strategy, public relations

Ed Miliband unveils Labour’s pledges carved into a stone plinth in Hastings, on May 2. …

Leadership

250+ PR tools

Public Relations

Case Study Bank Launches Today

AMEC’s new case study bank, available today for the first time, is an exciting new resource that brings to one convenient, central location the very …

Case Studies

Non-Profit Guide Launched

AMEC’s Non-Profit Group has launched a New Beginners Communications Guide which helps establish measurement in a Non-Profit communications team.

Nonprofits

Metrics are vanity, insights are sanity, but outcomes are reality

There’s an old business saying:

* another version replaces reality with “king”

The implications are pretty obvious. No matter how much turnover (or …

Companies That Accept Responsibility Outperfom Those That Deflect Blame

University of Missouri

Dell Annual Report for Customers is great reputation building PR tacticSTUART BRUCE

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are …

IoIC Live '15: 10 things we learned

Now that the dust has settled on another memorable IoIC conference, we've sifted through all the food for thought to come up with 10 things we …

UK Industry Leaders Unveil 'Marketing Technology Association'