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@stuartbruce | 473 Articles | 2 Magazines | 86 Followers | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

PR measurement and digital communications two biggest skills gaps for PRSTUART BRUCE

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is …

Public Relations

Senior PR professionals lack digital and social media skillsSTUART BRUCE

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is …

Public Relations

CIPR CPD completed – easy, fun, free | A PR Guy's Musings

The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete …

Case Studies

PR ethics and journalism ethics in the face of media business meltdown

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining …


Sorry, but you are almost certainly not a storyteller

We are all storytellers now, aren't we? Alex Hesz, the digital director of Adam & Eve/DDB, begs to differ.


A Cautionary Tale

I was in the U.K. last Tuesday reading the business section of the Daily Mail over breakfast. A headline screamed out, IBM to Cut One Quarter of Work …


​ANALYSIS: How social media is redefining crisis communications - 2/9/2015

Never pick a fight with people who buy ink by the barrel, as Mark Twain once said.

What was good advice back in the 19th century, when newspaper …

Social Media

PSA: Objectives, Strategies & Tactics…

There’s a surprising amount of confusion out there about the differences between an objective, a strategy and a tactic. I’m amazed how often I see …


CIPR general election manifesto | A PR Guy's Musings

The Chartered Institute of Public Relations has published the CIPR Manifesto to “provoke an open and informed debate” ahead of the 2015 UK general …

Public Relations

In a crisis, the bigger your social network, the better

(University of Arizona) Researchers examined social networks in the late pre-Hispanic Southwest and found that communities that were more connected …


Lessons for the digital age from the very first press release

View image | gettyimages.comA little over over a century ago, back in 1906, Ivy Lee dispatched the very first press release. The communication …

Public Relations

Departing Obama aide Pfeiffer helped pioneer White House social media use

WASHINGTON: Dan Pfeiffer, President Barack Obama’s senior adviser and chief communications strategist, is leaving the White House by March, according …

White House

Challenges for PR in the 21st Century

I was asked to speak at the recent MIPAA PR Masterclass event about convergence and continuity in the PR industry.

I spoke about how the rise of …

21st Century

Transforming the business through social tools

The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools …

Enterprise 2.0

on stage at World Economic Forum in Davos – Moving forward with global policy initiatives in 2015

No Integrated Reporting has a role to play in the shift from short-term capital markets to sustainable capital markets. As the World Economic Forum …

World Economic Forum

Ill-informed politicians and journalists kicking NHS PR professionals – again | A PR Guy's Musings

The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a …

Instagrammers discover front-page NYT placement by chance

Follow-up story: Instagrammer: ‘I am very happy my photo was selected’

New York Times front page on Wednesday, January 28. (Photo by Katie …

Mahindra Chief Brand Officer: 'Admiration cannot be bought'


Best Practice Guide for MPs Using Twitter for Open Up! – Speaker’s Commission on Digital Democracy | A PR Guy's Musings

Open Up! is the title and the sentiment of the report from the Speaker’s Commission on Digital Democracy in the UK. The Chartered Institute of Public …


Davos 2015: 5 Lessons For The PR World


The 10 biggest Twitter blunders by UK politicians

From amusing typos to embarrassing @mentions, UK politicians have certainly kept Twitter ... interesting.

As we head toward the UK's 2015 general election, we looked back at some famous facepalms from British political parties and personalities.

We've got some doozies, but our list isn't exhaustive. …


Inside NASA's communications plan for the SpaceX launch

NASA has been busy communicating about what could be a historic mission by SpaceX, the space flight company founded by Elon Musk.

SpaceX is scheduled …

The Art of Giving and Receiving Advice

Idea in Brief

The Problem

Leaders must learn how to give and receive advice effectively to do their jobs well, but the exchange is hard work on both sides of the table. Doing it badly can lead to flawed decisions, strained relationships, and stalled careers.

The Solution

Fortunately, you can master the …


The new Communication model in action, insights from the Arthur W. Page Society

Last week, Corporate Excellence had the pleasure to attending to the London Insight Forum – The Future of the C-Suite: from CEOs to CCOS organized by …

Communications and campaigning has to be different in 2015 | A PR Guy's Musings

In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t …


The FIR podcast and a foundational decade

Today is a special day for my podcasting partner, Shel Holtz, and I as we mark a milestone – January 3, 2005 to January 3, 2015 – that is ten years …


What is PR? A definition for 2015 | A PR Guy's Musings

What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about …

More than half of not-for-profit groups to spend more on social media, says Blackbaud report

That’s according to new research that indicates not-for-profit groups continue to believe they struggle to use social media effectively.

A survey of …

New Year’s Honours 2015 | A PR Guy's Musings

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or …

Public Relations

Bank Of England To Monitor Social Networks

The central bank sets up a taskforce to monitor the internet and social networks for early signs of economic ups and downs.

Social Networks