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@stuartbruce | 2 Magazines | 560 Articles | 158 Followers | 5 Likes | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

Why digital marketing expertise can help reform the emergency services

Should Snapchat or Twitter form part of our emergency services? The Institution of Engineering and Technology (IET) seems to think so.

Its recent …

Emergency Medicine

To Deliver Soft Power, Digital Diplomats Need to Move Beyond Platforms

It feels like generations ago. It felt like a time of great promise when digital gunslingers were going to take the stuffy world of international diplomacy and change it forever, ripping up the rulebook and starting afresh. The set text for the time was a 2010 New York Times piece where Jared Cohen …


7 Tips From Author Ben Parr's "Captivology" On Grabbing Digital Attention

So you have written a groundbreaking story complete with the best headline, photo, video, SEO keywords. You Facebook-Tweet-Instagram-Pinterest-Snapchat it to your audiences. Then, after all that intensive work, analytics bring up only 30 clicks… and three retweets.

Maybe you are a journalist looking …


Voices From the Ground: How Tech Can Help Services Respond to Citizens

There's been a lot of hype around digital citizen feedback platforms. The lure of using mobile phones to receive reports from citizens anywhere across the globe, neatly documented on a digital map has led to a flurry of applications.

The Kenyan mapping platform Ushahidi has over 10,000 …

Digital Citizen

Holly Zheng at Cannes: 'Chinese delegates are definitely underrepresented'

Holly Zheng, president of BlueFocus International, sat down with PRWeek Editor-in-Chief Steve Barrett at Cannes to weigh in on Chinese representation …


Reuters Institute: UK consumers stumble upon news rather than seeking it out

In this guest post Karan Chadda explores UK digital news consumption based on a recent report published but Reuters.

By Karan Chadda

Each year the …

United Kingdom

Edelman loses executives and clients over climate change stance

Edelman, which calls itself the world’s largest public relations firm, has lost four executives who lead its corporate-responsibility practice – at least in part because of the company’s unwillingness to take a strong stand on climate change. Two influential clients have also left the firm over the …


New Guardian Editor Names and Shames Traffic De-Link-quent Hacks

New Guardian editor Kath Viner is making her mark at King’s Place. Busy news journalists were grateful for this urgent missive yesterday, reminding …

Internal Communications - new digital skills required | simply communicate

There is no denying that the rise of social networks in the workplace has changed the role of the internal communication (IC) profession forever. The …

Social Media

The untapped potential of public relations practice: Part II

There is no shortage of suggestions for improvements to public relations practice at meetings such as the just completed BledCom international public …

Public Relations

How to Get the Most Mileage Out of Your Content

High-quality web content can take a lot of time and energy to produce, but no matter how much work you put into creating it, online content tends to …

Social Studies

The one question to ask before setting up a cross-functional team

Posted on July 6, 2015 10:45 am by Shel Holtz | Management


A bold claim was made in a recent post by Ted Bauer, a content guy interested in …


Explosive Growth in Ever-Decreasing Circles

Guest post by Gavin Coombes, president, Edelman Digital Asia Pacific, Middle East & Africa.

A version of this post appeared in PRWeek.

Relatively …

Social Media

@jspepper: Old Tricks Just Don't Do It

On Thursday, right before the start of the Fourth of July weekend, Reddit let go of its communications person, Victoria Taylor. Beyond running …

July 4th

Can Medium replace the op-ed page? - The Washington Post

Political journalists will remember the evening well.

It was around 8:45 p.m. on Jan. 20, before President Obama gave the State of the Union address, when the White House released the full text of his speech on a three-year-old Web site called Medium.

The move broke convention, and the Washington …


Content discovery: The new Holy Grail of PR and marketing

Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we …

Content Curation

Why Aren’t More In-House Communicators Using Twitter?

Metrics deliver ROI—and employee buy-in—at Microsoft

When communicators in Microsoft's customer service and support unit decided to dig deep into internal email metrics, they compared and contrasted two …

The Social Profile

Charting the future of public relations

Rankings & Data

The key global benchmark of PR agency rankings, industry size and global comms trends.

The most …

Review: ‘Trust Me, PR is Dead’, by Robert Phillips

I wanted to like this book. I wanted to believe it. But quickly its account of the business world came across as simplistic and naive.

Let’s start …

Corporate apologies - 'Listen to the lawyers & you will get it horribly wrong'

The first half of 2015 has provided plenty of case studies on how to deal with a crisis – but there are two separate cases which will surely be …

Tony Robbins Shows the Future of Real-Time International Presentations

Tony Robbins used Augmented Reality Holographic Technology to present at an event in Melbourne, Australia from a studio in Miami, Florida. The event …

Tony Robbins

Financial Times needs to know Thomas Cook didn't need better communications advice

By onJune 25, 2015 in Marketing, public relations, Reputation Management

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw …

Back to the future of PR at FutureComm15

By onJune 24, 2015 in public relations

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day …

Public Relations

Anne Gregory on Professionalising the Profession, by Katie Sheppet

Katie Sheppet
Consultant, Porter Novelli Melbourne

I was really fortunate to meet Dr Anne Gregory on her most recent trip to Melbourne to learn about …


Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small …


Wikipedia Pages of Star Clients Altered by P.R. Firm

LOS ANGELES — Even by her own account, the supermodel Naomi Campbell’s 1994 album “Babywoman” didn’t amount to much.

“At least I tried,” was the best Ms. Campbell could say of the R&B recording, which was critically drubbed and sold poorly in much of the world (though Japan loved it), during an …


Google Updates Google Trends with Real-Time Insights and Additional Data Sources

Data geeks rejoice - Google has given Google Trends a major upgrade, with real-time data options, more data sources and more regional-specific info. …


Google Launches A New Home For Journalists With “News Lab”

Google today announced the launch of a new site called News Lab, a destination that aims to connect journalists with programs, data and other resources to aid in their reporting. The site will feature a number of tools for newsrooms, including tutorials and best practices on how to use Google …


Michael Murphy & » Are we doing enough to influence racial diversity in PR?

A recent survey by The Public Relations Society of America shows that less than 10 per
cent of those working in the North American public relations …