Stuart Bruce

1 Magazine | 714 Articles | 220 Followers | 7 Likes | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

The United Nations launches virtual reality app to tell global stories; partners with Samsung, Oculus

The United Nations Millennium Campaign has created the United Nations Virtual Reality project to bring to life the world’s unheard voices through a …

What Paul Polman Told The World's Top Communicators

Unilever CEO believes a company’s communications department can help shape the world.

Public Relations

3 Magazines About Public Relations By PR Pros

As the media landscape evolved, so did the public relations profession. I’ve been in PR my whole career and have seen the changes from up close. At its core, public relations is still about building trust, credibility and mutual understanding but the ways we PR pros go about that has gradually …

Public Relations

Twitter hasn't done enough about abuse, says chief Jack Dorsey

LONDON: Chief executive Jack Dorsey said during an on-stage interview at Dmexco that the company hadn't thought "cohesively" enough about a solution …

Twitter

Tweetdeck adds location and date search filters

Finally beefing up functionality for the Twitter client.<p>Twitter spews an amazing volume of information into the world, yet its search function has never been precise. To be fair, it's faced far greater pressure to combat abuse, like it did releasing tools to cut trolls out of notifications last …

TweetDeck

How the Middle East Is Using Social Media to Transform | Institute for Public Relations

If 2016 has brought us anything, it’s the influence of Twitter in driving political discussion. Donald Trump, his followers and the media circle …

Social Media

Working in the Gulf’s communications industry - Alex Malouf

<i>The path to Dubai and the rest of the Gulf is a well-trodden one by many practitioners in the public relations industry. In this guest post Alex</i> …

Middle East

This Is What's Missing From Journalism Right Now

This June, we published a big story—Shane Bauer's account of his four-month stint as a guard in a private prison. That's "big," as in XXL: 35,000 …

Journalism

Getting serious about the social science of public relations

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest …

Journalists, take heart: content marketing needs you | Below the line

John Oliver’s recent segment on the state of the journalism industry was perhaps bittersweet for reporters who feel vindicated by the exposé, but …

Turkey Brings In APCO For Crisis PR Support After Coup Attempt

Two-week contract includes media relations and crisis communications in the US.

Public Relations

Twitter users can now “unlock” exclusive content if they tweet branded hashtags | Social Media

Twitter has launched a new ad format that it hopes will increase engagement between users and brands on the platform.<p>Called ‘Instant Unlock Card,’ …

Twitter

Olympic bosses ban unofficial media from using GIFs of the Games | Sponsorship

Sports broadcasters looking to capture the best moments of Rio 2016 in a GIF will draw the ire of Olympic bosses after it emerged they are banned as …

How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center | Institute for Public Relations

As the oldest members of the Millennial generation are now beginning to take on management and other key decision-making responsibilities, we need to …

Monday Roundup: Learning from Measurement Mistakes

Mistakes, everyone makes them. It’s whether we learn from them or not that makes the difference.<p>This week’s roundup takes a look at common …

Syrian children hold Pokemon pictures in the hope people will find them and save them

Photos of Syrian children holding pictures of Pokemon characters and asking the world to save them have been circulating the internet.<p>The images, …

Pokémon

So you think you chose to read this article?

<b>You may think you choose to read one story over another, or to watch a particular video rather than all the others clamouring for your attention.</b><p>But in truth, you are probably manipulated into doing so by publishers using clever machine learning algorithms.<p>The online battle for eyeballs has gone …

Machine Learning

How an NHS Trust is encouraging social media use

“We trust our employees with patients’ lives. Why wouldn’t we trust them with social media?”<p>I’ve shared this quote from Dean Royles, ex-Chief …

Clinton team celebrates Sanders endorsement with Snapchat filter

After a spirited primary, Sen. Bernie Sanders (D-VT) endorsed former Secretary of State Hillary Clinton for president on Tuesday. To mark the …

Snapchat can be a powerful employee advocacy tool

Posted on July 12, 2016 10:55 am by Shel Holtz | Brands | Internal | Mobile | Social Media<p>Kindle<p>Snapchat, the messaging app that has won over youth …

The future of content marketing is personal, social, agile and so much more

Everyone wishes they had a crystal ball that really works; the ones I have are only good for playing jacks. That being said, many are looking toward …

Content Marketing

Elon Musk Twitter rant a 'case study' in how not to handle a crisis, experts say

Tesla CEO Elon Musk has been bullish in his defense of his company following the death in May of a driver using the car’s “autopilot” feature, even claiming that in the last year “500,000 people would have been saved” if the feature was widely available.<p>But experts in crisis management have said …

Elon Musk

The nations of Denmark and Sweden had a Twitter fight involving moose and sperm banks

Thursday morning, the official Twitter accounts of the nations of Denmark and Sweden engaged in one of the most bizarre Twitter fights I’ve ever seen. It encompasses everything from the size of the two countries to the Danish language to moose populations to Legos.<p>Early in the morning, Denmark’s …

Denmark

Exclusive: Why Microsoft is betting its future on AI

Satya Nadella bounded into the conference room, eager to talk about intelligence. I was at Microsoft’s headquarters in Redmond, WA, and the company’s CEO was touting the company's progress in building more intelligent apps and services. Each morning, he told me, he puts on a HoloLens, which enables …

The Future

11 Mistakes to Avoid in Corporate Social Responsibility Communications - Communication World

Corporate social responsibility communication has a strong relationship to value. Do it right and you can create and preserve value. Do it badly and …

Investing

How remain failed: the inside story of a doomed campaign

On Friday 10 June, five men charged with keeping Britain in the European Union gathered in a tiny, windowless office and stared into the abyss.<p>Just moments before, they had received an email from Andrew Cooper, a former Downing Street strategist and pollster for the official remain campaign, …

Downing Street

New Research Shows Impact Of "Earned Influence" On Top And Bottom Lines

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Year to date: 50 platform and tool updates from the social web

<i>A blog post that does what it says in the title. New digital and social stuff that happened on the internet in the first six months of 2016.</i><p>In my day …

AMEC Launches New PR Measurement Framework

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact …

Public Affairs