Stuart Bruce

1 Magazine | 754 Articles | 240 Followers | 7 Likes | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

What branded content means to the future of your agency

As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space. Does the …

Advertising

The Comms World At Davos 2017

Flipboard Launches China Version In Partnership With BlueFocus

Charting the future of public relations<p>Latest<p>The latest PR news from the Holmes Report.<p>Opinion and commentary from the Holmes Report.<p>The Holmes …

Public Relations

Economist digital strategy chief: We expect display advertising to have disappeared by 2025

<b>Economist deputy editor and digital strategy head Tom Standage on why news publishers need to say goodbye to advertising</b><p>The majority of our revenue …

Journalism

Now hiring: Emoji translator

<b>London (CNN) —</b> This is not your typical 9-to-5 job.<p>A global translation firm based in London is hiring what it says will be the world's first official "emoji translator."<p>The job advertisement, which was posted online two weeks ago, has already attracted 100 applicants from around the globe.<p>Today …

Language

What You Can Do to Improve Ethics at Your Company

Enron. Wells Fargo. Volkswagen. It’s hard for good, ethical people to imagine how these meltdowns could possibly happen. We assume it’s only the Ken Lays and Bernie Madoffs of the world who will cheat people. But what about the ordinary engineers, managers, and employees who designed cars to cheat …

Harvard Business Review

Fake news story prompts Pakistan to issue nuclear warning to Israel

Defence minister reminds Israel on Twitter that ‘Pakistan is a nuclear state too’ after fake story says Israel had threatened to destroy Pakistan<p>A fake news story has touched off a Twitter confrontation between nuclear powers Pakistan and Israel, the latest disturbing incident of fabricated stories …

Pakistan

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

The answer to unrequited love, just $14.99<p>Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all …

How blockchain might be useful in marketing and advertising

Blockchain is probably best known as the technology underpinning bitcoin, but marketers see possibilities for it beyond finance.<p>Blockchain, …

The Guardian's new 'Hosted by' platform gives brands an opportunity to publish their own content

The Guardian has launched a new native advertising offering, Hosted by the Guardian, allowing brands to host their own content on site instead of …

African comms firms embrace the new world economy as the continent eyes growth

As we look ahead, communicators in Africa are going to play an increasingly important role in economic development<p>Social media is in the mix, …

Africa

Google autocomplete alterations have sparked an interesting debate

By onDecember 6, 2016 in News, Opinion<p>This Sunday, an article on The Observer made the suggestion that rightwing propagandists have gotten very good …

Election Day mobile notifications offer peek into future of news delivery

More Americans than ever this year learned about Election Day results from their phones, including via mobile push notifications news organizations …

How to Write Email with Military Precision

In the military, a poorly formatted email may be the difference between mission accomplished and mission failure. During my active duty service, I learned how to structure emails to maximize a mission’s chances for success. Since returning from duty, I have applied these lessons to emails that I …

Google is experimenting with a mobile first index, but what does that mean for SEO teams?

An important shift in the world of search took place earlier this month when Google announced it is experimenting with a mobile first index.<p>In many …

The data arms race: will Labour win?

We are living in the age of a “data” arms race. In the US “big data” was pioneered in the two Obama election campaigns. It is estimated the 2012 …

Google warns journalists and professors: Your account is under attack

A flurry of social media reports suggests a major hacking campaign has been uncovered.<p>Google is warning prominent journalists and professors that …

Decisions: a 360° virtual reality drunk driving experience, presented by Johnnie Walker

Social media causes some users to rethink their views on an issue

Politics on social media – as in real life – isn’t always pretty. In an election season marked by partisan animosity, a recent Pew Research Center …

Politics

WPP signs agreement with Iranian marketing group PPG

With a total of 200 staff, PPG owns a number of digital services companies, including ad network Anetwork, whose output reaches more than 36 million …

Marketing

Facebook has signed up Singapore’s entire civil service to its Workplace chat platform

Facebook’s Workplace chat platform for businesses just got a huge boost.<p>Singapore’s civil service is adopting the platform for all 143,000 of its public servants by March 2017. It’s the first civil service in the world to use Facebook’s business-focused chat platform, according to Peter Ong, the …

Facebook

How a little-known data firm helped Trump become president

Donald Trump's U.S. election victory threw polling experts — from the <i>New York Times</i> to Nate Silver's <i>FiveThirtyEight</i> — into serious soul-searching after their forecast of a Hillary Clinton win turned out to be wrong.<p>But for a little-known British company working for the Trump campaign it was …

Polling

5 lessons from Trump’s victory

Whilst I certainly won’t claim to have predicted a Trump win, I can certainly understand how he’s managed it. Here’s 5 lessons that we can learn from …

The Economist ditches Pinterest and Tumblr, renews focus on LinkedIn

In a platform world, publishers face tough decisions on where to place their resources. In August, The Economist faced this head on and axed its …

New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video

Even a 224-year-old can be on Snapchat these days.<p>Over the past couple of years, the New York Stock Exchange, which was founded in 1792, has been …

Native English speakers are the world’s worst communicators

In a room full of non-native speakers, ‘there isn’t any chance of understanding’. It might be their language, but the message is often lost.<p>It was just one word in one email, but it triggered huge financial losses for a multinational company.<p>The message, written in English, was sent by a native …

PRovoke16: Verizon Chief Ronan Dunne's Public Relations Lessons

"Culture is what happens when nobody is looking," says new Verizon Wireless president at PRovoke16 Summit.

Iot & Wearables: Smart Clothing

By onOctober 27, 2016 in Opinion<p><i>We are pleased to introduce one of our new content series, ‘IoT & Wearables’. Once considered mere gimmicks, the two</i> …

Why HR is set to fail the big data challenge

Image by Unsplash, under a CC0 licence<p>Analytics has become a key issue in the HR world because increasing amounts of data about the people …

Big Data