Stuart Bruce

795 Added | 1 Magazine | 7 Likes | 9 Following | 264 Followers | @stuartbruce | Global Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | Corporate Communications | Online PR | Social Media | Digital Public Affairs

The New York Times released new staff social media guidelines, so phew, thankfully that’s settled

Last night, in an event at George Washington University, New York Times executive editor Dean Baquet talked about his frustration with the social media profiles of some of the Times’ reporters and editors:<p>“I’ve spent full days policing our social media,” executive editor Dean Baquet said, adding …

Journalism

Unilever backs voice to deliver digital transformation

Voice-powered search will play a central part in Unilever’s ongoing digital transformation, as the FMCG giant looks to leverage Amazon’s Alexa …

Digital Transformation

How the fake news crisis exposes media technology shortfalls

In an era of fake news, digital security threats and competition for audience attention, journalists and newsrooms lack the technology skills to meet …

Media Tech

Company behind 'Fearless Girl' statue owes $5 million for underpaying black and female execs

Don't talk the talk unless you can walk the walk.<p>State Street Corp., the financial services firm behind the Wall Street statue of the "Fearless …

State Street

Proving the Value of Social Media: A Detailed Case Study

<b>In March this year I was contacted by a company called The Tattoo Shop for assistance with its social media strategy. Six months later and the</b> …

Social Media Marketing

Flipboard debuts self-service program to expand publisher opportunity

Flipboard has announced a new publisher-centric, self-service platform with the intention of leveraging mobile standards and a program that rewards …

Digital Media

The future of news is humans talking to machines

This year, the iPhone turned 10. Its launch heralded a new era in audience behavior that fundamentally changed how news organizations would think about how their work is discovered, distributed and consumed.<p>This summer, as a Knight Visiting Nieman Fellow at Harvard, I’ve been looking at another …

Automation

Identity - the heart of modern marketing

The key to effective marketing has always been to connect with people where they spend their time, and when they are most receptive to engage with a …

Two museums are having a fight on Twitter and it's gloriously informative

Natural history v science.<p>2017 is undoubtedly the year of the feud. As celebrities and corporations alike take to Twitter to hash things out, two of …

Dinosaurs

Four brands pushing the boundaries of content strategy

<b>With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.</b>The humble browser is no longer the only thing that consumes content, …

Digital Media

Infographic & Survey - Internal Communications With Remote Workers 2017 - Hollinger | Scott

We surveyed 55 internal communications professionals on how they engage with remote workers and the challenges they face.

'We dumped our entire budget in the last 10 days': inside the behavioural science strategy of Vote Leave

As the one year anniversary of the British public’s vote to leave the European Union approaches, Vote Leave's campaign director has revealed it was …

Judge rules emoji are proof of intent

A landlord in Israel has successfully sued a couple who mislead him with emoji, with the judge ruling that the tiny pictures constituted a statement of intent.<p>The landlord, Yaniv Dahan, posted an ad on a classified site for his home, and received a response from a couple. After giving him the …

Emoji

In the AI wars, Microsoft now has the clearer vision

A week ago, Microsoft held its Build developer conference in its backyard in Seattle. This week, Google did the same in an amphitheater right next to its Mountain View campus. While Microsoft’s event felt like it embodied the resurgence of the company under the leadership of Satya Nadella, Google …

Augmented Reality

The dangerous corporate fetish of crisis management

The recent WannaCry cyber attack plunged organisations including the UK’s National Health Service, FedEx, Russia’s ministry of the interior, Renault, …

Cybersecurity

your facebook work profile work-around needs to end… urgently

<b>Some organisation's Facebook pages are at risk of being left high and dry by a fresh clamp-down on second accounts.</b> by Dan SleeIt’s astounding the …

Facebook

Inside story of first open Council intranet

Devon County Council is the first council to put its staff pages (intranet) in the public domain.This site is public and accessible to everyone. This …

Devon

Standing up for United

In the midst of a PR maelstrom, CEO of United Airlines Oscar Munoz has stood by his employees. Brittany Golob investigates the airline’s employer …

“Data protection” might bore you – but our politicians are sleepwalking into a nightmare

Possibly the most boring of all boring company-wide emails is the one from IT Support telling you that they’ll be working hard over the weekend to …

General Data Protection Regulation

United Airlines' passenger-dragging incident hasn't hurt the bottom line

United Airlines’ passenger-dragging scandal hurt the carrier’s image but has yet to damage the airline’s bottom line, data released Monday show.<p>During the same month that aviation security officers dragged Dr. David Dao from his seat on a flight from Chicago to Louisville, Ky., United posted the …

Airlines

Connect the power of Excel to your Facebook ad accounts with FAME

Facebook Ads Manager for Excel<p>Facebook Ads Manager for Excel<p>Posted by Facebook Business on Tuesday, March 14, 2017<p>Facebook advertisers frequently …

PR’s PR problem

Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning …

Public Relations

The Anatomy of Crisis Communications

Over the last couple of weeks there have been several major PR crises in the news. We have looked at four of the mostly reported, to try to shed a …

This Helps Explain Why United’s PR Response Was Such A Disaster

Blame it on poor organization.<p>When United Airlines first responded this week to a video showing a passenger being violently dragged from one of its planes, the company apparently didn’t understand ― or know how to deal with ― the level of public rage it was facing.<p>One crucial factor contributing to …

United Airlines

United’s social media nightmare leaves Delta CEO to defend airline overbooking

Delta had some good news to talk about yesterday, but as United's self-inflicted PR disaster continues to cause its share price to lose altitude, …

Airlines

This Is Almost Certainly James Comey’s Twitter Account

Digital security and its discontents—from Hillary Clinton’s emails to ransomware to Tor hacks—is in many ways one of the chief concerns of the …

Social Media

Samsung turned the Note 7 disaster into an S8 feature

The greatest trick Samsung ever pulled was spinning its biggest misfire into a feature. And it happened right under our noses. In fact, not only did the company complete the transformation in plain sight, it used its highest profile platform to do it. Yesterday’s big Galaxy S8 event marked the …

Samsung

The 4 Ways to Fix Your Broken Content Marketing

As more and more (and more) content is created, the performance of the average piece of content is plummeting.There is no shortage of content about …

Digital Marketing