Strategic Revolution

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Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers

At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 …

Johnnie Walker

4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing

Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to …

Public Relations

Measuring the Impact of Online Video on Brand Metrics

Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives such as awareness, …

Marketing

13 Online Marketing Blogs You Should be Reading (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The online marketing industry is always changing. Search engines roll out new updates and data refreshes, pay-per-click advertising platforms introduce new features and social networks update their terms and policies on a regular …

Marketing

Today in Gear: August 13, 2015

<i>A waterproof Apple Watch case, a monthly cologne subscription, a steel foot massager and more.</i><p>On the Radar<p>Reveals, New Launches and Gear<p>Catalyst …

Shopping

Gluten-Free Breakfast Recipes That Will Make You Forget All About Bread

Going gluten-free at breakfast doesn't have to be a compromise. Sure most bread is off-limits, and muffins or pastries made with wheat flour are a no-go, but cutting these items out shouldn't feel like a sacrifice when there are so many wonderful foods to eat instead.<p>Many favorite breakfast foods, …

Breakfast

Brunch on This: A Recipe for Healthy and Gluten-Free Lemon, Poppyseed and Quinoa Pancakes

Fragrant with fresh lemon zest, these delicate yet satisfying pancakes won't send you into a brunch coma. Chef Stéphane Beaucamp of the stylish Lake …

Breakfast

37+ Tips and Resources For Building a Fine-Tuned Content Marketing Machine From The Ground Up

Back when I started my career in SEO, content marketing didn’t exist—at least not in the way it exists now.<p>We used strategies to boost traction and …

Quick Meerkat Test Shows Potential for Journalists - MediaShift

I played around recently with Meerkat, a new live streaming app that’s built to integrate with Twitter. I thought I’d share a few quick observations …

Journalism

Yahoo wants to take on Meerkat, Skype and Snapchat all at once

Yahoo may have a way to restore some of its former glory in the messaging world. Tipsters for <i>The Information</i> claim that the company is building a mobile app that includes text messaging, Snapchat-style recorded video <i>and</i> elements of live video apps like Meerkat and Skype -- think of it as a hedge …

Mayweather-Pacquiao Fight Plagued by Piracy on Periscope, Meerkat

The fight was delayed after cable customers experienced pay-per-view outages.<p>The broadcast of the highly anticipated boxing match between <b>Floyd</b> …

Boxing

Content Marketing Strategy With CoSchedule And WordPress VIP

Execute Your Enterprise Content Marketing Strategy With Ease<p>Some of you have asked us if we would integrate with WordPress.com VIP. It’s now a …

Marketing

News Corp. Unveils Its Latest Digital Content Strategy

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider.<p>At …

Advertising

3 Tips to Actually Reach Your Recruitment Goals in 2015

It’s one thing to dream up a goal, it’s another to set one, and it’s a whole different ball game when it comes to the process of actually reaching a …

Instagram launches @music handle for music related content

by Murray Stassen <br>Wednesday, Apr 29th 2015 at 3:54PM<p>Instagram is launching the @music handle today, an account dedicated to "exploring music, those …

CDO Club Names Starbucks Coffee Company’s Adam Brotman U.S. Chief Digital Officer of the Year 2015 - CDO Club

Adam Brotman named US CDO of the Year 2015 by CDO Club<p>NEW YORK, April 29, 2015 – CDO Club, the world’s first and largest community of C-suite digital …

How to Completely Optimize your Pinterest Profile

Creating Timeless Interactive Content to Keep Them Coming Back

This is the year interactive content grows up and enters the diverse toolbox of content creators everywhere. Creating evergreen and timeless content …

Outsourcing-Guide-The-5-W's

en_US<p>article<p>Making Notes<p>https://www.fridgemagazine.com/outsourcing-guide-the-5-ws/outsourcing-guide-the-5-ws/<p>Fridge Magazine

Optimizepress Templates Failing Marketers

---00:06:00---<p>So something that we have, I did come to our site and I’ll link you to be always, I don’t know why the call to action is here. You need …

The $3.2 Billion Man: Can Google’s Newest Star Outsmart Apple?

Google is betting big on Nest CEO Tony Fadell, who helped invent the iPod and iPhone. Here, a look inside his design revolution.<p>Lounging poolside in 93-degree July heat as Daft Punk’s “Get Lucky” thrums through the patio speakers, Tony Fadell takes a sip of nonalcoholic beer and sinks far enough …

Google Play

The 4 Types of Small Businesses, and Why Each One Matters

America loves small businesses. A 2010 poll by The Pew Research Center found that the public had a more positive view of them than any other institution in the country – they beat out both churches and universities, for instance, as well as tech companies. As Janet Yellen pointed out in a speech …

Small Business

There Are Still Only Two Ways to Compete

Photo by Andrew Nguyen<p>Back in the early 1960s, the great Boston Consulting Group founder and strategy theorist Bruce Henderson asserted that there was only one way to successfully compete: gain a relative market share advantage over all competitors so as to have lower costs than all of them. The …

Innovation

Why Certain Managers Thrive in Tough New Jobs While Others Get Fed Up

Career development is supposed to keep young managers engaged and motivated, but sometimes it backfires, prompting them to start looking for an exit from the company. That’s because the new responsibilities that facilitate on-the-job learning can take them well beyond their comfort zones, making …

Emotional Intelligence

Cisco’s CEO on Staying Ahead of Technology Shifts

Jeff Singer<p>Our success at Cisco has been defined by how we anticipate, capture, and lead through market transitions. Over the years, I’ve watched iconic companies disappear—Compaq, Sun Microsystems, Wang, Digital Equipment—as they failed to anticipate where the market was heading. Today we’re …

Ford Motor Company

The 10 Most Important Sustainable Business Stories from 2014

It’s been an amazing 12 months in the world of sustainable business. From climate change to inequality, the scope of humanity’s biggest environmental and social challenges came into much sharper focus this year — as did the scale and range of opportunities to do something about them. And citizens, …

Time Management Training Doesn’t Work

Nicholas Blechman for HBR<p>Today, knowledge workers use devices and platforms we wouldn’t have dreamed of 15 years ago, in workspaces we probably didn’t see coming, either (goodbye, private offices; hello, telecommuting).<p>But while work has changed, the training we get about how to manage our time …

Time Management

Following Terry Fox

He would run two miles, take a brief water break at the van that his best friend, Doug Alward, drove beside him, run another two miles, and then take another break. Terry continued this routine until he covered 14 to 16 miles, usually finishing his morning stint by 8. He would rest for three hours, …

Marathons

This Magic Moment - The Sopranos

Spring 2015<p>This Magic Moment<p>Eight years after it aired, the finale of <i>The Sopranos</i> continues to be hotly debated. David Chase explains how he created …