Dan Benzakein

344 Flips | 4 Magazines | 4 Following | 3 Followers | @storyfactory | Paris

Le guide YouTube de A à Z

Une odyssée dans les méandres du Styx de l'ère digitale.<p>Comme à peu près 99% des gens de mon entourage, YouTube m'a fait perdre des milliers d'heures de vie. Aujourd'hui, la plate-forme d'hébergement de vidéos en ligne représente plus de 40 millions d'utilisateurs par jours, six milliards d'heures …

Beating the battles

Ikea transforme Instagram en site internet pour sa nouvelle collection

<b>LE CONCEPT</b> <br>Ikea crée un site internet grâce aux possibilités offertes par le réseau social photographique Instagram. Afin de lancer sa nouvelle …

How to Write and Produce a Summer Movie Blockbuster

Alex Kurtzman and Roberto Orci, two of the writer-producers of Star Trek Into Darkness and next summer’s The Amazing Spider-man 2 lay out five rules for a successful movie franchise collaboration.<p><i>Note: This article is also included in our year-end creative wisdom round-up.</i><p>If this summer at the …

“Nobody Wants To Go Into The Shit Room” And Other Lessons In Creativity From The Creators Of “Veep” And “Game Of Thrones”

A Cannes recap: David Benioff and D.B. Weiss of Game of Thrones, and Armando Iannucci of Veep shared some story insights.<p>Over the years, HBO has had an almost preternatural ability to make “the best shows on television.” From past cultural juggernauts like <i>The Sopranos</i>, <i>Sex and the City</i>, <i>The Wire</i>, and</i> …

Facebook’s Plan To Take On Twitter’s Stream

Twitter’s real-time stream made it the de facto place to discuss world events. But Facebook’s VP Of Media Partnerships believes his company has two big advantages in the battle to be the digital water cooler: audience size and real identity.<p>It will need a lot more than that to wrestle public …

Health and fitness apps booming ahead of Apple's iOS 8 launch

Usage of health and fitness apps on Apple's iPhone and iPad is booming in 2014, according to a study released by mobile analytics firm Flurry.<p>The company tracks more than 6,800 apps in the health and fitness category, and claims that usage – measured by the number of times people open and use the …

It's Time To Admit The Amount Of Information Google Gathers About Us Is Terrifying

Google has the largest search engine in the world, biggest video platform (YouTube), biggest web browser (Chrome), most-used email service (Gmail,) and the largest mobile operating system (Android).<p>What that all means is that Google essentially knows everything about us — be that what we search …

Google Glass

Netflix Beware? YouTube's Paid Service Might Not Stop at Music

YouTube's forthcoming subscription music service is more than a potential rival to Spotify and Apple's Beats. It could eventually compete with …

[Expert] L’arbre Netflix qui cache la forêt

[tabs]<p>[tab title= »A propos »]<p><b>Olivier Ezratty</b> est consultant en Nouvelles Technologies et auteur d’Opinions Libres, un blog sur les médias numériques …

How the Top Ad Agencies Win on YouTube: Great Creative, Lots of Ads

Winning YouTube is part art, science, web savvy, luck, and let's be honest: deep pockets to buy advertising. Some agencies, like OMD and Wieden & …

2 minutes d'animation pour comprendre les enjeux et ambiguïtés de la Loi Evin

Tout ce débat autour de la Loi Evin vous intéresse mais vous n'y pensez qu'entre 2 réunions ? Ca tombe bien : voici l'animation qui vous permet de …

YouTube's Biggest Draw Plays Games, Earns $4 Million a Year

Cussing, Comic Videogame Reviewer PewDiePie Has 27 Million Subscribers<p>By<p>Sven Grundberg and<p>Sven Grundberg<p>The Wall Street Journal<p>Biography<p>@svengrundberg<p>sven.grundberg@wsj.com<p>Jens Hansegard<p>STOCKHOLM— Felix Kjellberg doesn't play a very convincing megastar. The seemingly modest Swede avoids the …

Gameplay

Brief me, le Flipboard à la française

La start-up Webwag vient de lancer « Brief me », un nouveau lecteur de médias et de réseaux sociaux.<p>L’application permet de récupérer les flux …

The Next Gaming Interface: Your Body

The Los Angeles-bases startup Survios just received $4 million in funding and has ambitious plans to create “full-motion virtual reality” games. Will your next gaming system be physical?<p>Hidden away on Los Angeles’s west side is a little-known lab that is changing the nature of video games. The …

A Drone That Paints Graffiti, For Art And For Mischief

Sometimes you want to put a tag in a hard-to-reach place. Now there are drones for that.<p>Some drones are armed with weapons. This drone is armed with spray paint cans.<p>The invention, which you can see in the video above, is the work of Katsu, a famous graffiti artist who rose to prominence in New …

5 Signs That The Collaborative Economy Is Going Through Puberty

The collaborative economy is no longer a shiny new model of commerce, but rather in that awkward, in-between, adolescent stage .<p>Like any living thing, economies have lifecycles. With a bit of careful observation of the “collaborative economy,” it’s clear this new model of commerce has reached that …

Innovation

Rebooting Elle

Before “Elle 360,” the British edition of the popular women’s style bible was digitally deficient. Now, Elle resembles a tech start-up more than a …

YouTube to Acquire Videogame-Streaming Service Twitch for $1 Billion: Sources

Google’s YouTube has reached a preliminary deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion, according to sources …

Google acquires maker of Word Lens, plans to integrate its technology into Google Translate

Quest Visual, makers of an app called Word Lens, has been acquired by Google. This is one of the coolest and most helpful apps within the respected …

Facebook pits itself against Google in direct-response pitch

Facebook is taking two diametrically opposed tacks when it comes to pitching advertisers. While the social network is expanding the metrics for …

Comment le groupe Canal+ a engagé son rattrapage numérique

Le groupe de télévision payante a mis un certain temps à prendre la mesure des bouleversements créés par l'Internet dans les modes de consommation et …

NewFronts class of 2013: Where are they now?

Behind the customary glitz and sizzle of last week’s NewFronts presentations lay an uncomfortable truth: Digital media companies may make a big deal …

7 Media Brands Shaking Up the 2014 NewFronts

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court …

Microsoft prépare six séries pour la Xbox, dont «Halo» et une version US de «Real Humans»

L’entreprise a débauché une ancienne de CBS pour étoffer l’offre multimédia de sa console…<p>Faut-il les appeler des «séries télé», des «séries Web» ou …

Xbox

Les médias, c'est comme le foot : à la fin, c’est toujours le web qui gagne* #MIPTV

<b>Parce que c'est plus pratique, plus rapide et moins cher.</b><p>La semaine où <b>Yahoo et Microsoft</b> se lancent, à leur tour, à l’assaut de la télévision, <b>le MIP</b> …

From YouTube to Vice – 10 trends that are changing how we watch TV

Technology is set to transform viewing habits, whether it's Twitter's 'social soundtrack' or letting the viewer become the commissioner<p>The MIPTV conference in Cannes is where the television industry gathers to buy and sell shows, while debating the changing attitudes of broadcasters and producers, …

Platform Audiences

Press Release<p><b>First Publisher MailOnline Reaches Unduplicated Audience of 100 Million Visitors Across Desktop, Smartphones, and Tablets Around the</b> …