Marketing How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intentthinkwithgoogle.com - Shyam Venugopal For decades, the CPG industry has been about doing things en masse: mass manufacturing, mass distribution, mass communication. Media and marketing …
The perfect pitch decke27.co - nfinitiv How you design your pitch deck gives potential investors tons of insights into how you plan on building your product Creating a good pitch deck is …
Advertising Industry Facebook Outlines How Brands Can Reach Today’s ConsumersAdweek - Ann-Marie Alcántara As many direct-to-consumer brands can attest, advertising today is a completely different game than in years past, with rising customer acquisition …
Messaging 5 Things to Consider When Refining Your Brand MessagingInc Magazine - Young Entrepreneur CouncilConnecting with clients is challenging. No matter what industry you’re in or how long you’ve been in business, finding ways to build genuine relationships with your target audience is a battle every entrepreneur
Startups ‘The best VC on Instagram’ is now VC-backedTechCrunch - Kate ClarkAbout 18 months ago, Jenny Gyllander created an Instagram account by the name @thingtesting. The premise was simple. Gyllander, who was at the center of the London startup ecosystem as an investor with
Snapchat Snapchat Must Hit More Angles with AdvertisersThe Wall Street Journal. - Laura FormanAdvertisers are spending heavily on social media, but Snapchat may have limited appeal. Advertisers are flocking to social media to reach its users with pictures rather than words. It seems they prefer
Startups An investors' guide to spotting the next billion-dollar startupQuartz - Samarth MassonThe biggest hurdle in launching a startup today is not capital, which is readily available, but the business idea and its potential. If the idea is promising, entrepreneurs can attract ample funding. this
Advertising Industry ‘Treat it like a real media channel’: Brands are changing how they work with influencersDigiday - Kristina Monllos When SeatGeek started paying influencers, the ticketing company had a heavy hand in how those social stars talked about the brand. “We wanted them to …
Marketing 4 fallacies about influencer marketing that just won’t go away (but should)Ad Age - Holly Pavlika. Every once in a while, I get on my soapbox. The funny thing is, I have an actual soapbox that someone on my team bought for me years ago. I’ve tested …
Apps 11 hidden iPhone features you have to tryCNET - by Jason Cipriani Trust us, these are really good.
Marketing 11 Helpful Marketing and Sales Tools You Might Not Know Aboutjeffbullas.com - Chintan Zalani Maintaining steady growth is critical to company performance and the long-term survival of a business. However, most business owners are neither able …
Thought Leadership How To Amplify Your Lead Generation Strategy With One Simple ElementInc Magazine - Tanya HallIt is well known that content strategy and thought leadership matter as elements in your overall marketing strategy. Though, it is probable that you are grossly underestimating their impact on your brand,
Technology 2020 Is Around the Corner: Marketers, Are You Ready?cmswire.com - Anita Brearton We all have those moments in our careers that we remember forever. One of mine is a brief conversation that happened post-Labor Day 25 years ago. As …
Apps Your phone and TV are tracking you, and political campaigns are listening inLos Angeles TimesIt was a crowded primary field and Tony Evers, running for governor, was eager to win the support of officials gathered at a Wisconsin state Democratic Party meeting, so the candidate did all the usual
Robocall How to ignore robocalls on your iPhoneDigital Trends - Jackie Dove Almost every day — often several times a day — smartphones across the land will ring, buzz, and vibrate with unwanted phone calls that threaten to …
Creativity How to build a production and recording studio that fits in a backpackTNW - Tristan GreeneWelcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Anyone can produce and record music. Perhaps you and a buddy from
Marketing Marketing To 'IGen': The Next Crop Of ConsumersForbes - Lisa Joy RosnerEarlier this year, the Pew Research Center released its first cohort-based research on Generation Z, which it defines as people born in 1997 until roughly 2012. I have also seen this segment referred as
Google Docs How to Convert a PDF into a Word DocumentLifewire - Tricia Goss When you want to convert a PDF to Microsoft Word, you have numerous options. While they all work best when the PDF file primarily contains text and …
Marketing Buckle Up! Content Marketing Is Taking Over (In A Good Way)Forbes - Brittany WhiteMy kids rarely watch television. Now hold it on the “parent of the year” awards; they instead watch age-appropriate purchased digital movie downloads and Netflix’s kids channel. The safety net of these
Travel (India) People Are Poking Holes in Influencer Tactics – What Comes Next?VICE - Lauren O'NeillIt is 10.40AM on a Friday and I am in a windowless room listening to a woman saying things like “the vibe of my page” and “analytics”, so obviously I am either at a Psycle or an influencer event. Today,
Innovation Forget the 80-20 Rule. Follow the 1-50 Rule InsteadInc Magazine - David FinkelA tiny fraction of your highest-value work produces half of all your results. Over the last few years, I have written a lot about time management and shared ways that you can do more by working less. you
Advertising Industry Great advertising needs a place for both the winning formula and the unexpectedAd Age - Moira Vetter. A tremendous number of eyeballs are fixed on monitoring the logistics and metrics of advertising and marketing these days. Which channels perform best …
Google AdWords 5 Beginner Tips For Dominating Google Adsjeffbullas.com - Pawel Tomczyk With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you. All you need to do …
Business The Business On Business: Facts you have to know about business in 2019thesuburban.com As you'll be aware, business is changing rapidly. With the introduction of social media and sophisticated technology, the face of business has …
Investing How To Create A Pitch Deck That PersuadesForbes - Young Entrepreneur CouncilYour pitch deck has a big job to do. It needs to convince investors that your idea is a good bet and that you have what it takes to bring the idea to life. Creating a pitch deck that accomplishes its can
Innovation This CEO Ditched His PR Firm to Invest in Old-School Marketing. It Was the Best Decision He MadeInc Magazine - Brit MorseYou've created a product, set up your sales channels, and mastered your elevator pitch, but for some reason your company isn't getting any traction. This was the case for Aaron Sanandres, co-founder and
Culture Marketers Wanted a New Generation to Target, Hence AlphasWIRED - Condé Nast Ryan ToysReview, a YouTube channel helmed by a spritely 7-year-old, does product placement better than Michael Bay. Every moment of every video is a …
Luxury Lifestyle 6 Home Renovation Apps to Help You Get the Job DoneMansion Global - Jennifer Tzeses Remodeling your home can be a headache. Whether it’s finding a reputable construction crew or simply deciding on the style of your rooms, there’s so …
Pilates What’s Your Value Proposition? Three Steps To Self-BrandingForbes - Rajshree AgarwalThis column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My Enterprise
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