Steve Virtue

74 Flips | 3 Magazines | 74 Likes | 57 Following | 10 Followers | @stevevirtue | Keep up with Steve Virtue on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Steve Virtue”

Why the Lean Start-Up Changes Everything

New ventures are searching for a business model, not executing one. Download a customizable version of this video slide deck here.

Many Strategies Fail Because They’re Not Actually Strategies

Many strategy execution processes fail because the firm does not have something worth executing.<p>The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their …

Management

A Man Made an Insanely Slick Ad to Sell His Girlfriend's Very Old Car. This Is What Happened Next | Inc.com

<i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>Things are always what they seem.<p>Until they aren't.<p>An old car, for example, is just an old car.<p>Until you dress it up a little and claim that it's the apogee of luxury.<p>That's what Max Lanman tried …

Honda Accord

Creating Your 2018 Marketing Budget [Guide]

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask …

Marketing

A simple chart can help you figure out how you should really be investing your time and energy at work

Amy Jen Su, co-founder and managing partner of Paravis Partners, has a creative solution to this common dilemma, which she explained in a video published by the Harvard Business Review.<p>As Su says in the video, you can use a four-quadrant chart to represent — and prioritize — all your …

6 Reasons Salespeople Win or Lose a Sale

Why does a salesperson lose a sale?<p>It’s a question I’ve studied for years, as part of the win-loss analysis research I conduct.<p>There’s a tendency to assume that the salesperson lost because their product was inferior in some way. However, in the majority of interviews buyers rank all the feature …

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>This story originally appeared on Buffer<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, …

Liberals nearing decision on how to spend innovation fund

The $800 million was central to the Trudeau government’s economic growth plans, and is expected to be split up in the coming months.<p>OTTAWA — An …

Disrupting beliefs: A new approach to business-model innovation

In a disruptive age, established business models are under attack. Discover how incumbent companies can reframe them.<p><b>Let’s face it:</b> business models …

Branding Mistakes You're Making Right Now

Your brand is so much more than a fancy tagline and a logo. Once you develop your brand and integrate it properly, it should become an aspect of every single part of your business. Since your brand encompasses so much of your identity as a company, it’s important to get it right by avoiding these …

Marketing

The Radio Ad That Introduced Commercial Jingles to the World

Nowadays, the commercial jingle seems to be disappearing from the advertising landscape, replaced by pop tunes and wordless background music. But for …

Bill Gates

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

Are branded podcasts the new branded blogs?<p>Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more …

The Good And The Ugly: Olympics Television Advertising

This month for “The Good And The Ugly” I have once again partnered with my research friends at Advertising Benchmark Index (ABX) to analyze recent Olympics television advertising. ABX scoured the universe for all the television ads they could find related to the Olympics over the last two months …

Pizza Hut

A Guide to Overcoming Procrastination & Finding Focus

We all procrastinate. The question is how (or even whether) we overcome the tendency to procrastinate, and if we can find focus.<p>This matters — our …

7 tips to help you launch a blog

Many PR pros are passionate about blogging and social media.<p>During a recent guest lecture at one of Kirk Hazlett’s Communication classes at Curry …

Public Relations

The Death Of Brand Loyalty: Cultural Shifts Mean It's Gone Forever

In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school day right. In the absence of a particular brand failing or a dramatic price disparity from a branded …

General Mills

U.S. Adults Are All About Their Smartphones and Online Video Streaming

Our smartphone addiction is only getting worse, according to new numbers released by media analytics company Nielsen.<p>In the first quarter of 2016, …

6 Tips to Successfully Transition From Your Day Job to Your Own Business

<i>This article originally appeared on Entrepreneur.</i><p>Many of you reading this right now are working for someone else — helping someone else build their …

Is ‘grit’ overrated in explaining student success? Harvard researchers have a new theory.

The concept of “grit” is perhaps the hottest trend in education circles these days, the idea that students who have a certain fire in their belly outperform those with high IQ or natural talent. Just this month, a book with the same name rose to the top of the bestsellers list, written by the …

Self-improvement

Direct Mail Breaks Outdated Marketing Assumptions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct …

7 Intriguing Digital Marketing Stats From the Past Week

The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds.<p>Below are seven stats …

Going Viral: How Three Video Pros Create Content For Millennials

What do sci-fi, virtual effects-driven films, comedic web series and video game parodies have in common? For all their differences, each one has grabbed the imagination – and devotion – of millennials on YouTube. And that number is explosive: The generation of 18 to 34 year olds in 2015 is 75.4 …

Livestreaming

The Next Level: These Podcasts Will Supercharge Your Powers Of Productivity

The Next Level <i>is a new bi-weekly column that will rate, evaluate, and comment on the content that can help you improve your quality of life. Books, apps, podcasts,</i> <i>websites — we’ll detail the tools that will hep you achieve your goals — whether they pertain to time-management, fitness, productivity,</i> …

9 Beginner-Friendly Strength Routines To Try If You’re Just Getting Back Into Working Out

If you’re easing back into a regular training routine after a few months off (or for the first time, no judgments here!), you want to be smart about …

12 Things I Wish I Knew Before I Started My Own Company

You have to trick yourself into thinking that you will succeed, no matter the odds.<p><b>1. There's never a "good time" to start your business.</b> Quitting a comfortable job to start a new company is a leap of faith, regardless of whether you have funding, an investor, or great mentorship. We had this idea …

How to Find Anyone's Email (and Then What to Do With It)

What if you could find anyone's email address? Think of the potential! I'll teach you how to do just that--plus, what your next step should be.<p>It's often the case that getting in touch with just the right people can make all the difference between success and failure in business.<p>In this digital …

Social Media Is Too Important to Be Left to the Marketing Department

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they …

Why so many companies fail at creating value

The concept of creating value is often one of the most misunderstood ideals in business. But it also one of the most essential.Why? Because of all …

Intellectual Property

The Social Cost of Bad Online Marketing

Dan Lyons’s book <i>Disrupted</i> is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really <i>that</i> …

The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy

This visual guide covers brilliant content strategy from A to Z.<p>Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 tweets are sent. Facebook users share …