STevo Orchard

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Follow Chipotle's Lead and Create a Content Marketing Calendar

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the third article in the series, "Content Marketing Like the Big Brands," in which marketing master Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate</i> …


4 Ways to Be a Frugal CEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Running a tight ship can pay off in unforeseen ways -- creativity and innovation mounts within an organization when resources are limited, and research suggests that companies with frugal CEOs are less prone to accounting errors and fraud.<p>…


Deciding How Much of Your Marketing Time Should Go to SEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>SEO is extremely important, especially as consumer habits and search-engine algorithms change. Consumers are becoming less and less likely to engage directly with businesses when looking for information. In fact, most consumers today …


Avoid These 3 Simple Mistakes When Buying a Franchise

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs and those with a desire to start their own business must deal with a daunting amount of technological, regulatory and operational challenges when launching a business in today’s market. The solution for many is to franchise. …


How to Seamlessly Include Keywords in Your Web Content

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to Optimizing Your Website<i>, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author offers</i> …