Marketing And Communications

Most recent stories in Marketing And Communications

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  Steven Natiello

  

  Greenwashing is driving our descent into climate catastrophe. But we can stop it

  The Guardian - Emma Thompson

  Gondola trips are a traditional part of visiting Venice for those who can afford the steep tourist prices, but I went a little off-script on a recent visit and chose a different, but equally iconic, vessel. We Are Here Venice, an NGO that promotes the safeguarding of a city deeply affected by …

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  Steven Natiello

  

  Leaked: US power companies secretly spending millions to protect profits and fight clean energy

  The Guardian - Mario Alejandro Ariza and Miranda Green for Floodlight and Annie Martin for Orlando Sentinel

  The CEO of the biggest power company in the US had a problem. A Democratic state senator was proposing a law that could cut into Florida Power & Light’s (FPL) profits. Landlords would be able to sell cheap rooftop solar power directly to their tenants – bypassing FPL and its monopoly on electricity. …

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  Steven Natiello

  

  Climate disinformation leaves lasting mark as world heats

  Associated Press - By DAVID KLEPPER

  In 1998, as nations around the world agreed to cut carbon emissions through the Kyoto Protocol, America’s fossil fuel companies plotted their response, including an aggressive strategy to inject doubt into the public debate. “Victory,” according to the American Petroleum Institute’s memo, “will be …

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  Steven Natiello

  

  The audacious PR plot that seeded doubt about climate change

  BBC News - By Jane McMullen

  Thirty years ago, a bold plan was cooked up to spread doubt and persuade the public that climate change was not a problem. The little-known meeting - between some of America's biggest industrial players and a PR genius - forged a devastatingly successful strategy that endured for years, and the …

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  Steven Natiello

  

  The Xiaomi 12 Lite proves how important Nothing's marketing is for the Phone 1

  androidpolice.com - Manuel Vonau

  While Nothing was busy hyping up its Phone 1 launch for the last half year, Xiaomi released phone after phone, covering almost all price points you …

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  Steven Natiello

  

  Leaked Videos Show Disney Is the Biggest Ad Tech Giant You've Never Heard Of

  VICE Asia - Joseph Cox

  Watch beloved Disney and Star Wars characters explain how the company offers clients the ability to use Disney data and target particular audiences. The Muppets' Bunsen and Beaker are best known for science experiments gone wrong while they're explaining the nature of the universe; in videos …