Steven Keith

30 Flips | 3 Magazines | 8 Following | 3 Followers | @stevenkeith | Keep up with Steven Keith on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Steven Keith”

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Developing a Real-time Strategy in the Age of Twitter

Brands are unquestionably shifting to "real-time" marketing. For some, this means accelerating from "brand as publisher" to "brand as newsroom." The word "newsroom" conveys the commitment to high-quality storytelling and the urgency required to keep pace with the social landscape.<p>Content value was …

Brands Will Become Media: Here's How

If your company doesn’t have the below model in place a year from now, you may regret it.<p>You’ve probably felt it for some time, but now the roadmap …

What Is the Future of Content Branding?

The Westfield shopping centres generated almost £2 billion of sales last year as thousands of visitors flooded through the new Stratford mall during the Olympics.<p>At the Women4Technology event organized by Bailey Fisher and adjustyourset.tv, Angel Gambino, entrepreneur and investor (SVP Digital …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News …

What the Marketing Agency of the Future Will Do Differently

It’s a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. An outsourced idea and creative team that could get the production done at a cost that was less …

Why Everybody Hates On Content Marketers

Content marketing is perceived as a joke in some parts of the tech world. Is that because it’s not worth anything–or are there psychological roots?<p>A few months ago, I attended one of the biggest tech conferences, where I saw Michael Arrington moderate a panel. Following the panel, I chatted with a …

How to Build an Audience for Your Content—2 Lessons from the Media Industry

A corporation entering the publishing world has the same challenges as for a commercial publisher. What does the audience actually value? Will …

Visualization is the future: 6 startups re-imagining how we consume data

Although visualization is hardly the most technologically challenging part of the data-analysis puzzle, it’s arguably the most important.<p>Storage, …

What Might the Future Hold for Content Marketing?

For some, Content Marketing is a gateway to endless possibilities; for others, it’s simply an overused buzzword. It appears that the more attention …

This Insane Graphic Shows How Complex Marketing Technology Is Right Now

The marketing technology world is insanely specialized and complex.<p>How complex?<p>This new chart from LUMA Partners breaks down the world's many different components, from sales and marketing to e-commerce technology to website creation and management.<p>You can click to enlarge.

Content Marketing: It Really Is About Content

Content marketing is a tactic that’s showing no signs of slowing down.In fact, B2B brands are focusing <i>more</i> on content, allocating increased time and budget to it. This statement may seem like a sweeping one, but the proof is in the statistics. The Content Marketing Institute recently found that 91% …

Content and Pervasive Creativity

However, this is not sponsored content as you’ve seen it before. Ogilvy & Mather partnered with <i>Fast Company</i> to create a channel where we can look …

Focus On A 'Return On Awesome' And Beat Brand Commoditization

Over the past few years, marketers have encountered a perfect storm—a once-in-an-era confluence of events that have combined to create an imposing threat.<p>First, there’s digital. For the first time, we are able to measure the effectiveness of our marketing. Half my advertising is a waste of money? …

Social Media Leads B2B Content Marketing Strategies

The majority of B2B businesses use social media as a content distribution and marketing tool, according to the Content Marketing Institute’s 2013 …

Inside IBM’s Social Content Strategy

Forget Facebook; IBM claims it’s been doing social media for two decades now.<p>Back in the early 1990s, IBM employees had access to collaborative …

What's the Future of Content for Marketers? #whatthefoc

Future of Content – Retro image from Shutterstock<p>It’s a pretty compelling question: What is the Future of Content? What’s in store for content …

Future of Content Tips, Teams & Upcoming Trends #whatthefoc

On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of …

How to Build a Content Marketing Machine: Part I

Content marketing is the new darling of Internet Marketers. After years of trial and errors marketers have at last understood the value of having an …

12 Roles that Are Essential to Securing the Future of Content Marketing

<i>What’s the future of content?</i> It’s a question that my friend Lee Odden (author of “Optimize<i>“</i>) has recently been asking on his blog. CMI has also been …

Altimeter Open Research: Organizing for Content Marketing

<b>Every company is now a media company.</b><br>Content Marketing is in high demand, as every company has now realized they are media companies. In fact, our …

Subscribers.com

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no …

Why Your Content Marketing Strategy Isn't Working

The Altimeter Group recently surveyed 78 subjects from enterprise brands, marketing agencies and content service providers to discover trends in content strategy models and content marketing tactics for the enterprise space. Here are a few highlights from the Altimeter Group Slideshare …

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