How to Win Founders and Influence EverybodyWIRED - Jessi Hempel In May 2015, The New Yorker published a profile of the Silicon Valley investor Marc Andreessen. In it, writer Tad Friend joined Andreessen in his …
The top 100 brands for millennialsBusiness Insider - Ashley Lutz, Mallory SchlossbergAd agency Moosylvania asked 1,500 millennials — defined as 20 to 35-year-olds — to select their favorite brands over the past three years. These brands are the ones that came out on top. A common theme
Here's How People Make Money From Viral VideosTIME - John Patrick PullenAndy Warhol famously introduced the idea that someday everyone would be world famous for 15 minutes. But if the pop artist had lived long enough to watch some web videos, you have to think he’d change
The psychology of simpleTNW - Jory MacKayFor a concept that we all understand, ‘simple’ is deceivingly difficult to pin down. We may ‘know it when we see it’, but there’s more to what makes a product or website feel simple than just gut reaction.
A Cheat Sheet for Marketers on the Future of Digital PlatformsHarvard Business Review - Mark Bonchek and Cara FranceCustomer engagement has never been more urgent or more elusive. Real engagement – the kind that goes beyond a momentary impression to a meaningful interaction – isn’t happening on traditional channels.
10 Tactics for Launching a Product Using Social MediaHarvard Business Review - Joan SchneiderI’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days
