Steve Brewer

23 Added | 1 Magazine | 3 Following | 2 Followers | @steve_brewer | I'm a Texas-based copywriter, blogger and occasional ghost writer. My stuff is at stevebrewer.net.

8 Laws for Writing Copy That Sells

Growth Strategies > Advertising Strategies<p>Crafting effective ad copy is easy-if you follow this expert advice.<p>Next Article<p>18 Things Testing Your Ads Can Teach You About Effective Advertising<p>Next Article<p>Craig Simpson • VIP Contributor<p>Author and Owner of Simpson Direct, Inc.<p>Opinions expressed by</i> …

Marketing

A newsgathering workflow: How to know everything happening in your industry

Knowledge work is frustrating.<p>You spend years getting good enough at something so that an employer will pay you to do it for them.<p>But knowledge isn’t …

Productivity

Ted Hughes on How to Be a Writer: A Letter of Advice to His 18-Year-Old Daughter

“The first sign of disintegration — in a writer — is that the writing loses the unique stamp of his/her character, & loses its inner light.”<p><i>“Read good books, have good sentences in your ears,”</i> the poet Jane Kenyon counseled in what remains some of the sagest advice to write and live by. But if …

Literature

Seven Tips From William Faulkner on How to Write Fiction

"The young writer would be a fool to follow a theory," said the Nobel Prize-winning author William Faulkner in his 1958 <i>Paris Review</i> interview. "Teach …

Literature

Stories of Your Life

The other day, I attended a board meeting at the community where I live. It did not disappoint.<p>Two titanic forces collided in the span of 80 minutes. …

The Art of Taking Critique

Technically, I’ve been criticized—I mean “critiqued”—my entire career. Whether it’s getting feedback from an audience at a play reading, notes from a …

Writing

How to Inspire Your Writing

Pick up a decent book on writing, and you will stumble into riffs on three act structures and the Hero's Journey. Keep reading and the author is …

Is It Morally Okay to Ghostwrite Thought Leadership?

I was 21 when I found out that a friend was ghostwriting recipes for a celebrity chef. The recipes were published in a highly respected U.K. …

Writing

Submission Tip Checklist: Double-Check These 16 Things Before Sending Your Book Out

The time has come. Your novel or memoir or book proposal is now complete. Not only is it complete, you’ve revised it several times and incorporated …

How Often Should You Post on Social Media

One of the most common questions asked about social media marketing is how often should one post. Each social network has a different “ideal posting …

Copyright

4 Things House of Cards Can Teach Us About Writing

I think the general consensus among those writers who teach the craft is that you must read—and read widely—about the craft of writing, particularly …

Creative Writing

99 Tools To Enhance Your Freelance Lifestyle

The day-to-day of freelance work can be incredibly overwhelming. Here are 99 extremely useful tools that will save you time and increase your …

30 Better Alternatives to the “Just Checking In” Email

“Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in -- you don’t need to say it again. In …

Productivity

8 Reasons Your Pitch Got Rejected and How to Fix It, According to Top Editors

A lot of people think the worst thing that could happen to a freelancer is rejection. No, the worst thing that can happen is silence. We’ve all been …

12 Essential Tools To Write User & SEO-Friendly Content

Content Marketing is the first aspect of companies large and small, that is seen by the outside word. It is therefore essential that content …

Creative Writing

The Four Month Pitch

In September, I made the first successful pitch of my career. Fortunately, I was alone when I received the news, as I immediately pumped my fist and …

How to Get the Most Out of Your PR and Social Media Marketing Efforts

Now, more than ever, the distinctions between PR and Marketing are becoming more blurred. Whereas, at one point PR would mainly deal with media …

Public Relations

12-Step Program for Writers

​A 12-step program for writers should go something like this:<p><b>ADMIT YOU ARE POWERLESS</b><br>Admit that mistakes happen and multiply geometrically as the …

25 Rules for Writing Crisp Web Copy

​If you are writing for the Web, your goal is to craft copy that engages, informs and motivates.<p>If you are surfing, you want copy that fulfills the …

10 Writing Lessons I Learned From Interviewing 30 Bestselling Authors

Stay focused and get more writing done<p>Having interviewed more than 30 bestselling authors over the past year on my podcast, I've learned a lot about how they overcome distractions and mental blocks and get down to work each day.<p>I like to ask them about their writing process: How they get started …

How to Promote Your Website in 2016: The 70 Best Articles

Guess what?<p>No website in the World can survive without one thing:<p><b>Traffic.</b><p>It drives everything we’re trying to accomplish online.<p>Traffic = leads, …

Digital Marketing

This Week in Fiction: Kevin Canty on Faith and Desire

<i>Your story in this week’s issue, “God’s Work,” opens as a teen-age boy and his mother—Sander and Anna—are going door-to-door handing out religious leaflets. Anna is a committed proselytizer for her faith, while Sander is starting to chafe at his life within the church. When did you start thinking</i> …