Sterling Alchemystar Bond

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The World's Largest Fast-Food Chain Is Floundering

The company is planning to roll out its "Create Your Taste" burgers in up to 2,000 restaurants--it is not saying where--by late 2015, and possibly in more places if they do well. McDonald's is also trying to engage with customers on social media and is working on a smartphone app, as well as …

Ad Review: McD's Cute Spots Can't Cure What's Really Ailing It

Luckily for McDonald's, the average consumer doesn't follow marketing news very closely.<p>So when confronted with new ads from the fast feeder, he or …

Anthony Bourdain Extolls the Virtues of In-N-Out Burger

Former chef, current television personality, author, and provocateur Anthony Bourdain is a man who<p>Former chef, current television personality, author, and provocateur Anthony Bourdain is a man who has eaten everywhere and just about every single thing you can think of. His favorite restaurant when …

Profiting From Disaster? McDonald's 'Signs' Ad Panned

A new McDonald's ad is drawing controversy from critics who accuse the fast food giant from using tragedy to sell burgers.<p>Read more here.

Why McDonald’s sales are falling

MCDONALD’S restaurants stand among American capitalism’s greatest success stories. Starting out with just one burger stall in 1948, the fast-food …

McDonald's

Why is American Junk Food so Popular in the Philippines?

As a “food writer”, I am meant to have a sophisticated palate. I am supposed to know the difference between gelato and ice cream, abhor truffle …

McDonald's

Brain scans could better predict your future

<b>(CNN) —</b> Forget horoscopes or fortune tellers. There's a new way to tell your future, and it involves a much more reliable medium: human neuroscience.<p>A new study looks at over 70 scientific publications about brain scans such as functional magnetic resonance imaging or electroencephalography, …

The Brain

The States People Are Fleeing

More people are moving out of New Jersey than are moving in. The same is true for New York and Illinois. Those three states top the “outbound” list compiled by United Van Lines, the big St. Louis-based moving company that has put together an annual survey of where Americans are moving for the last …

Demographics

SpaceXtasy: Elon Musk, Falcon 9, and the Legacy of Rocket Scientist/Occultist Jack Parsons

I expected the launch of Falcon 9 by SpaceX, the privately owned space travel company started by PayPal and Tesla Motors cofounder Elon Musk, to be …

Space Travel

What Are The Biggest Telescopes in the World (and Space)?

When you want to watch the sky, size really matters. The more light a telescope can collect, the more information we can get about stars, galaxies, …

Like-Fueled Algorithm Knows Facebook Users Better Than Their Family

But not quite as well as spouses<p>Every day, Facebook learns more and more about each person who uses it. Clicking a “like” affirms an interest and teaches the machine valuable information about its users. A new study from researchers at Cambridge and Stanford reveals that a few likes are enough for …

Space Station Returns to Normal After Glitchy Ammonia Leak Alarm

Astronauts returned to the U.S. side of the International Space Station on Wednesday, hours after an apparent false alarm raised concerns about an ammonia leak and forced a partial evacuation.<p>The six crew members shut down the U.S. segment and hung out on the station's Russian side for much of the …

Why the world’s top Apple analyst is wrong about Macs ditching Intel

The tech blogosphere has been buzzing this morning with news that Apple might be ditching Intel after ‘the world’s most accurate Apple analyst’ issued a report predicting iMacs and MacBooks will shun Intel processors for Apple’s own ARM-based solution within the next 1 – 2 years.<p>The ramifications …

Google Getting Closer To Universal, Real-Time Translator

Support for Elvish, Dothraki still lacking<p>Google's making it easier to understand languages that you might not know, thanks to an update to its Translate app on Android and iOS. Two updated features improve your ability to navigate unfamiliar languages, whether they're in printed form or being …

How Bread, Beer, And Soy Sauce Changed The Human Microbiome

Digesting yeast is no mean feat<p>Something funny happened when people began consuming beer and wine. That something funny—perhaps there are others, but we will not comment—was that the little critters that live inside healthy human guts seem to have adapted. Certain bacteria species that commonly …

We Asked Top Designers For Their Take On The State Of Apple — Here's What They Said

That's why when he died, Apple's critics came out in force, questioning whether the company could thrive without his exacting eye for design, and his attention to detail.<p>Since then, Apple has made fools of the skeptics. Apple has redesigned its phones. It has redesigned its software. Customers seem …

Up close with Google's new and improved Project Ara prototype

Google has come a long way since it first publicly demoed a "working" Ara Prototype during Google I/O last summer. That device was big and didn't …

The Dos and Don'ts of LinkedIn

Because, really, what ARE the rules?<p>You rely on LinkedIn a lot, right? Us too, but here's an arresting professional thought: We're doing it wrong.<p>Like, <i>are</i> you supposed to accept all the invitations you get, or does that mess with the algorithm of your network (or something)? Is there a way to …

Repressed Brits, evil Mexicans, Arab villains: why are Hollywood's animated movies full of racist stereotypes?

These are supposed to be progressive times for movies and people of colour. Django Unchained was a hit action movie about slavery. A black director just won the best picture Oscar for another one (Steve McQueen for 12 Years A Slave), and a Mexican won best director (Alfonso Cuarón for Gravity). …

San Diego family not liable for cost of rescue off Mexican coast

It took three federal agencies, a fixed-wing aircraft, a US navy warship and scores of personnel to rescue an ill baby girl and her family from their broken down sailboat 900 miles off the Mexican coast. But the San Diego couple will not have to repay the federal government for the dramatic …

Starting Today, Google Maps Is A Time Machine

See progress (or decay) on the march, right on your computer screen.<p>Even as Google continues expanding its Maps—going as far as documenting polar bear migrations—the company has to regularly dispatch their Street View cars to places they've already been: cities change, and it takes another lap to …

Land Rover Discovery Vision Concept Previews 'Augmented Reality' Display and Gesture Control

Concept cars aren’t what they used to be.<p>Take the Land Rover Discovery Vision Concept, recently unveiled at the New York International Auto Show, for example. There was a time when some of its high-tech features, such as the ability to use hand gestures for different functions inside the vehicle, …