Stephanie Scott

18 Added | 4 Magazines | 89 Likes | 2 Followers | @stephnescott | Analytical, Problem-Solver, Ninja

12 books every leader should read

Are you looking for a good book to give you a fresh perspective on business?<p>Look no further than the 12 books included below. These 12 books are …

7 Metrics That the Most Data-Savvy Recruiting Teams Are Tracking

As seen on LinkedIn Talent Blog (April 18, 2017).<p>If you closely research (as I have) the top five global companies with the highest market value …

Human Resources

The Best Tools for Smart but Busy Recruiters

With 58% of employers increasing their spending on recruiting in 2017, these professionals have a lot to do. The competition is clearly heating up, …

Employment

HR trends for 2017: AI, recruitment marketing, and chatbots

When you’re up to your neck dealing with new overtime rules, more regulation for reporting workplace-related injuries and illnesses, and minimum wage …

3 Steps to Make Recruiting Your Competitive Advantage

Prior to the Society for Human Resource Management (SHRM) Talent Management conference, I was able to attend the TAtech Spring Congress. The TAtech …

Human Resources

Talent Acquisition Strategy: The 3 Tactics Your Organization Needs

I listened in on a panel discussion during this year’s SHRM Talent Management Conference when I hear a recruiter say, “My job is to fill openings.” …

Human Resources

LinkedIn’s Head of Recruiting Shares Why Storytelling is a Powerful (Yet Often Ignored) Skill for Recruiters | LinkedIn Talent Blog

While that serves as a general framework, it’s never the same story twice: improvisation and personal anecdotes are key as you tailor the story for …

PR Tips: 10 Ways to Leverage Instagram Albums

Utilize the new feature to increase your visual storytelling capabilities<p>One of the most buzzed about social media changes in 2017 is the new …

Visual Design

The Hottest Digital Advertising Trends in 2017 [Infographic]

This infographic provides an overview of the digital marketing trends expected to dominate in 2017.

Infographics

11 Must-Have (Free) WordPress Plugins for Proactive Marketers

Are you a modern day marketer trying to make the most out of WordPress?<p>With so much in hand, from content creation and optimization to social …

Why It's Time to Stop Reading About Content Marketing and Start Doing It

A wakeup call for everyone who has content marketing on their "to-do" list<p>Earlier this year, I published a list of some of the most striking content marketing statistics that all marketers and business owners should know:<p>76% of content marketers state that they plan to produce more content this …

Marketing

Marketing School | Digital Marketing | Online Marketing: How to Measure Your Branding Efforts | Ep. #217

00:27 – Today’s topic: <i>How to Measure Your Branding Efforts</i><p>00:40 – First, look at your reach and how far your content is going<p>01:08 – Eric shares how …

Marketing

How Data-Driven Marketers Are Using Psychographics

Are you sold on the idea that it’s beneficial to understand your customer?<p>Hope so. If not, it’s guess work. When you know who your customer is, where …

Marketing

Starting or Growing a Small Business? The 10 Business Books You Should Read

Becoming an entrepreneur isn’t rocket science. It’s harder. To be one of the (sadly) tiny percentage of small businesses that thrive, owners must not …

Small Business
Marketing

9 Visual Marketing Tools That Help Your Social Posts Stand Out

There is no shortage of visual marketing tools out there. As the marketplace continues to get more crowded, it’s important to identify which tools …

Marketing
Marketing